Hisense U8Q vs Samsung The Frame 2026 (LS03H)

When it comes to HDR, the Hisense U8Q shows its claws. On paper, meaning in synthetic measurement tests, the TV can "push out" nearly 4000 nits of peak brightness. This is a value that most models can only envy. In practice, this translates to very strong light effects in movies – in some scenes we managed to measure real levels from 1500 to 2000 nits, which is a level usually reserved for the absolute top-tier TVs on the market.

Of course, it's not always so perfect. In small, point-like elements, brightness can drop – a good example is scene number 4 from the movie Sicario 2, where instead of thousands of nits we get about 500. But it's worth noting that the effect doesn't disappear completely – the light is still visible, and the image doesn't appear artificially dimmed. This is a typical issue with Mini LEDs, so it’s hard to consider it a major drawback.

However, a huge plus has to be granted for colour reproduction. Thanks to additional coatings improving colour saturation, the U8Q almost covers the entire DCI-P3 colour space (98%), and for the wider BT.2020 gamut it achieved over 80%. This is an excellent result that makes HDR films look juicy, intense, and just very cinematic.

The Frame 2026 is a genuinely bright TV. Its peak brightness reaches around 650 nits and, importantly, it maintains similar levels regardless of the type of scene being displayed. It doesn’t really matter whether we’re watching a very bright full-screen image or just a small highlight occupying part of the screen. The backlight remains powerful, allowing bright parts of the image to stand out clearly.

This gives The Frame a solid foundation for HDR. Bright highlights can look impactful, and the picture doesn’t appear flat or overly dim. Unfortunately, there is a compromise. Without local dimming, the TV cannot darken the black areas surrounding very bright objects.

This is clearly visible in scenes 2 and 4 of our test procedure. Bright elements look impressive, but at the same time, the blacks around them become noticeably raised. As a result, the image loses some of its depth, especially when watching in a dark room. This is why The Frame performs best with HDR in bright and moderately bright scenes, where its high brightness works to its advantage. In darker scenes, the situation is quite the opposite.

Colours

The Frame also performs well when it comes to colour reproduction. As a QLED TV, it can display a wide colour gamut and produce rich, saturated colours. DCI-P3 coverage reaches around 94%, while BT.2020 comes in at around 72%. These are good results, and you can see the difference in actual content.

Colours look vivid without appearing washed out, particularly in bright and colourful scenes. Animations and other content with plenty of saturated colours can look really good on The Frame. With this type of material, the TV shows one of its stronger sides.

We have to admit that when the U8Q arrived in our editorial office, we were slightly surprised… and in a good way. Usually, white balance in televisions immediately requires adjustment – it can be too warm or too cold, which immediately causes strange colour errors. Meanwhile, here the situation looks really good straight out of the box. Of course, we’re talking about our unit, so there’s no guarantee that every model will be tuned as well, but in our case, the first impressions were very positive. The only more noticeable issue was related to how the television manages brightness. Looking at the EOTF chart, it’s clear that the U8Q tends to brighten small elements on the screen. This, in turn, caused what we mentioned earlier – slight overexposure and the impression that the whole scene is a bit too bright. However, this is not a flaw that negates the picture, rather an effect characteristic of this model.

For assessing the factory colour setup we chose the Filmmaker Mode. If you’re encountering it for the first time, it’s a mode designed to reproduce films and TV shows as faithfully as possible. The TV then turns off most additional image enhancers, and the colours and luminance response are intended to be as close as possible to what the creators intended. And it must be said that The Frame 2026 performs quite well in this respect straight out of the box. The biggest deviation is seen in the white balance. As brightness increases, blue starts to fall short and there’s a slight increase in green. As a result, the image shifts towards warmer tones. So white isn’t perfectly neutral, and in some scenes you can notice a subtly warmer cast.

The luminance response, both gamma and EOTF, looks pretty good. Through most of the range they stay fairly close to the target, although larger deviations are visible in the darkest parts of the image. In practice, some shadow details emerging from black may therefore be a bit more pronounced. However, it’s not an error that jumps out during normal viewing. Overall, Filmmaker Mode is a good starting point here. However, the factory picture is a bit too warm and not all hues land exactly where they should.

Of course, we wouldn’t be ourselves if we didn’t make adjustments to the white balance. After calibration, we managed to level the SDR signal to near perfection – older films, YouTube content, and classic television looked nearly ideal on the U8Q. It’s truly an impressive level that shows this model can do a lot if given a bit of help. Unfortunately, the situation is different with HDR content. The colours themselves don’t pose much of a problem, but the biggest issue with the U8Q remains the EOTF brightness characteristics. In practice, the television tends to "shoot" above how the image should originally look. It’s this slight "blowout" we noticed earlier in comparisons with the best screens on the market. It’s a bit of a shame that this characteristic can't be completely tamed – if we could maintain equally good brightness control in HDR as we do in SDR, we would be looking at an absolutely reference-level image.

After calibration we mainly managed to remove that warmer tint and better even out the white balance. We also smoothed the brightness response a bit, which made the picture more neutral and predictable. There are, however, things calibration won't fix. It's mainly the black performance, which comes from the backlight design and the lack of local dimming. In some scenes the blacks will therefore still be slightly lifted, and you just have to accept that. It's more a characteristic of this model than something you can fix with the settings. HDR is also somewhat limited. Samsung doesn't give full freedom to work across the widest colour gamut here, so not all colours can be reproduced perfectly. In normal viewing it will probably be hard to notice, but it's worth being aware of.

Hisense U8Q handles lower quality materials quite well. The television can smooth tonal transitions thanks to the “Smooth and Gradient Picture” feature – it works best on the Medium setting. It nicely dims unwanted bands and irregularities in the image, but importantly, it doesn't remove the film grain or fine details.

The upscaling itself is also at a good level. Image from lower resolutions appears smooth and soft, sometimes a bit too much – we get a plastic effect that may not appeal to everyone. Fortunately, this can be easily corrected with the sharpness slider, allowing you to adjust the image to your personal preferences.

As with many of Samsung’s newer TVs, this one also uses the NQ4 AI processor, albeit the older, second-generation version. I must admit it handles digital image processing quite well. Lower-resolution material is sharpened effectively, and when upscaled to 4K it still looks natural. The TV can also tidy up weaker sources a bit, such as older recordings or lower-quality broadcasts. That doesn’t, of course, mean it will suddenly turn poor footage into true 4K, but at close viewing distances the difference compared with simpler models with weaker processors is easy to spot. Edges are clearer and fine details aren’t lost as much to signal compression.

Samsung also provides a few extra picture-enhancing features, but as usual it’s best to use them sparingly. At stronger settings, noise reduction can very effectively reduce posterisation, but it also noticeably interferes with the image. The picture then starts to look quite artificial, for example by heavily smoothing faces. So these features make most sense with really poor sources when all the noise is very distracting.

Hisense U8Q has a panel that can refresh the image up to 165 Hz in 4K resolution. In practice, this will mainly benefit PC gamers, but as they say – better to have it than not 😊. For movies and series, we have a built-in smoother called Ultra Motion Smoothing. In the settings, it can be easily adjusted to your own preferences – whether you want a more ‘cinematic’ frame rate or a smooth, theatrical spectacle.

Samsung again used a panel here with a maximum refresh rate of 144 Hz. Refresh rates up to 120 Hz mainly offer greater flexibility with high-motion content. The TV can use additional motion smoothing systems that can improve smoothness in sports and other fast-paced content. However, a high refresh rate alone does not solve everything. The Frame still uses a VA panel, which has a fairly slow response time, resulting in quite pronounced motion blur. With fast-moving objects, especially against dark backgrounds, the trails are easy to notice. There's also a slight double-imaging of edges, which can be visible even after turning off additional motion enhancement systems. We already saw similar behaviour in last year's The Frame 2025, and it's a shame Samsung hasn't fixed this. The 144 Hz itself provides a good foundation, but the panel's response time still limits this TV.

In terms of features, the Hisense U8Q has practically everything one would expect from a modern gaming television. Thanks to the new processor, the manufacturer has managed to implement three HDMI 2.1 ports, so there’s no trouble connecting multiple consoles or a computer. On top of that, it includes all the key technologies – Game Bar with parameter previews, variable refresh rate (VRR), automatic game mode (ALLM)… in a word, a complete set.

But as often happens with Hisense, it’s missing just a bit from perfection. The biggest drawback remains the lack of support for the HGiG format, which allows the TV's brightness to be adjusted to the console and gets the most out of HDR in games. It’s a shame because if this feature were included, we’d have a device practically made for gamers. As it stands, the U8Q remains “only” a very good choice 😉

When it comes to gaming features, The Frame is practically on par with Samsung’s flagship TVs. Once a console is connected, the TV automatically switches to Game Mode thanks to ALLM, so there’s no need to change the settings manually every time. There’s also VRR, which matches the screen’s refresh rate to the frame rate generated by the console or PC. When the frame rate drops, this helps prevent the characteristic screen tearing that can otherwise occur.

The Frame naturally supports 4K at 120Hz, allowing you to take advantage of higher frame rates on the PlayStation 5 and Xbox Series X. HGiG also works correctly. Once HDR has been properly calibrated on the console, the TV doesn’t try to additionally brighten the image on its own, so bright highlights in games are displayed as they should be.

Samsung also includes its Game Bar. This quick-access menu can be opened without leaving the game and lets you check things like VRR operation or the current frame rate, while also giving you quick access to the most important gaming settings. PC users get even more flexibility, as the Full HD mode mentioned earlier allows the refresh rate to be increased all the way up to 240Hz.

There is really only one feature missing, and by now it’s something we’ve come to expect from Samsung TVs: Dolby Vision Gaming. Xbox owners will notice this the most, as Xbox consoles can actually use Dolby Vision in supported games.

There is one more limitation worth mentioning that applies specifically to this model. The One Connect box has only one HDMI 2.1 port, so this is the only input you can use for a console or PC if you want to play at 4K 120Hz. Fortunately, Samsung hasn’t combined this port with eARC. This means you can connect a soundbar separately to HDMI 3 and still keep the full-bandwidth HDMI 2.1 port available for your console.