Hisense U7S Pro vs Sony BRAVIA 7 II

Let's start with the fact that the U7S Pro is an impressively bright TV. In calibrated mode our test equipment recorded a staggering 2200 nits of peak brightness. That's an excellent result, especially given that this model is positioned more as a mid-range set.

As we know, peak brightness on test patterns is one thing, and real film scenes are another. Unfortunately, in real-world footage the backlight output drops noticeably. In the most demanding moments the TV can still exceed 1000 nits, which is still a great result and sits well within the HDR mastering standards for most films, but the real challenge comes from aggressively tuned local dimming algorithms. Because of them, small bright details, like stars or the moon in a night sky, are noticeably dimmed. The TV seems determined to preserve deep blacks, which is understandable, but sadly this comes at the expense of dynamic range and the overall HDR punch.

Colour reproduction is worth praising. The new U7S Pro is a QLED design that provides very wide colour gamut coverage. Unlike last year's model (U7Q Pro), this year's variant is a genuine QLED rather than a solution based on a PFS filter. As a result, colour saturation has clearly increased, and coverage of the demanding BT.2020 colour space has exceeded 81%.

Sony Bravia 7 II handles HDR very well and, above all, is simply a bright television. In the correct viewing mode for watching, Professional, we measured about 2,000 nits of peak brightness, so the panel’s capabilities are truly large. Of course, in Mini-LED sets a test-pattern result is only part of the story, because much still depends on how the TV controls the backlight in real scenes. Here Sony’s algorithms perform really well. Depending on the scene, the brightness we measured in films ranged from about 1,100 to as much as 1,700 nits. That’s a level at which HDR has proper punch and bright highlights can be genuinely impressive. It’s not perfect in every situation. With small bright elements on a very dark background, the Bravia 7 II clearly prioritises maintaining good black levels, so their brightness can fall to around 500 nits. It still looks good, but it’s clear the TV doesn’t always manage this without compromise.

Colours

The second thing that has a huge impact on HDR is, of course, colour. And this is where True RGB was meant to deliver one of the biggest changes. Looking at the panel’s capabilities alone, the Bravia 7 II performs very well. We measured roughly 98% DCI-P3 coverage and 88% BT.2020, so the potential for showing highly saturated colours is substantial. In RGB TVs the matter is a bit more complex. When we repeated the same measurements with a film-like background applied, gamut coverage dropped to about 92% DCI-P3 and 78% BT.2020. Those are still good numbers, especially for an RGB Mini-LED TV, but they show that the final result largely depends on how the algorithms drive the three backlight colours. In most scenes the Bravia 7 II handles this well and colours retain strong saturation. The biggest differences are visible in blue shades, where samples start to deviate more noticeably from the reference values and coverage is weaker than for the other primaries. True RGB therefore offers genuinely greater potential, but, as with brightness, a lot depends on what’s actually happening on screen.

We tested the U7S Pro, as we always do, in the best factory-tuned picture mode, Filmmaker Mode. The displayed colours can be judged in two ways. The most disappointing was the profile intended for SDR viewing, i.e. classic TV, YouTube and other less demanding content. The image there had a distinct yellow cast, which proved to be a direct result of an incorrectly set white balance. As our charts show, this involved a huge deficiency of the blue component, which drastically affected the overall colour temperature. You can see this clearly on the ColorChecker charts and on the colour palette graphs themselves, where most samples drifted towards yellow. Fortunately, the factory HDR mode performed much better; there the colour errors hovered around a Delta E of 3, which is a really solid result.

To evaluate the factory colours we chose the Professional mode, because it performs best among the available presets. It's not perfect. In SDR the white balance is slightly biased toward magenta, so some scenes look a little warmer and less neutral than they should. A bigger issue is the gamma, which sits closer to 2.5 than 2.4. As a result the image is a bit too dark in places, especially in the mid-tones. In HDR the situation is better. As brightness increases there's a little too much red, but it isn't something that really jumps out while watching. Overall the Professional mode is a good starting point, though you can get a bit more out of it with calibration.

We do know, however, that the company Hisense is capable of much more – as previous generations have proven – which is why we simply couldn’t leave the factory flaws of the U7S Pro model unaddressed in everyday content. As always in such cases, we had the television undergo professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and compensating for deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally clean, and skin tones gained the proper, healthy hue. Importantly, the calibration not only tamed the capricious SDR mode but also maximised the potential of the panel, reducing average colour reproduction errors to values nearly imperceptible to the human eye. The only thing we need to criticise after the whole process is the very nature of the Mini-LED backlighting and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlighting doesn’t always work perfectly with the creator’s intent – depending on the scene being watched, the curve can noticeably run either above or below the reference, occasionally disrupting the ideal dynamic of HDR images.

After calibration the Bravia 7 II can look significantly better. First and foremost, we managed to set the white balance very well in both SDR and HDR. Gamma can also be improved, and after correction it runs very close to the reference value. For most users those changes will have the biggest impact on the picture. There is, however, a limitation with the colours themselves. On the Bravia 7 II Sony does not provide access to a traditional CMS that would let us adjust individual hues separately. Much is left to the algorithms controlling the True RGB backlight. If the TV reproduces a specific colour inaccurately, we are not always able to do anything about it. In our measurements this is most apparent in parts of the reds and blues, where errors can still be quite large. That does not, however, undermine the value of calibration. Correctly setting the white point and gamma strongly affects the whole picture, so even without the ability to precisely correct every colour the difference from the factory settings is noticeable.

The digital processing of lower-quality signals is at a very high level here, and that's all thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. The upscaling itself also performs well, meaning the TV's ability to upscale lower-resolution signals to 4K is impressive. We didn't notice any unnatural, overly sharp contours on the screen, and our test image of the model simply looked attractive.

Scaling and digital processing are among the strongest points of the Bravia 7 II and one of Sony's biggest advantages over the competition. Sony has for years excelled at digital image processing, and it's clear here too. Above all, the 'Smooth Gradation' function works very well, smoothing weaker tonal transitions in poorer-quality content. The safest setting is low, but we'd comfortably recommend medium as well. The effect is stronger, and the TV still handles fine detail very delicately. Some minor details may be slightly smoothed, but Sony does it much more subtly than many other brands. Upscaling is also very good. Lower-resolution content is nicely upscaled to 4K; the image looks clean and retains a lot of detail. Of course the TV won't magically turn native HD into true 4K, but the Bravia 7 II does very well with what can be pulled from such a source.

The Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz at 4K, and in gaming mode it can even hit 330 Hz at Full HD. However, it's worth remembering that these top figures don't mean much in everyday use, because most content still runs at a maximum of 120 Hz (for example when playing on a console). Even so, the TV handles motion quite well and performs respectably for an LCD design.

There isn't much to fault when it comes to smoothness. In the menu you'll find a motion smoothing feature called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. They let you manually tune the smoothing, which works well for both films and sport, effectively improving the raw TV signal.

The Bravia 7 II uses a 120 Hz panel, so in terms of motion handling it delivers everything you'd expect from a TV of this class. With sport or games at 120 fps the picture is suitably smooth, and for films Sony provides an advanced motion interpolation system. You can therefore adjust the level of interpolation separately and choose whether to retain a more cinematic motion or achieve noticeably greater smoothness. Motion blur itself is a bit worse. The VA panel used isn't among the fastest, and moving objects can show a slight trailing, especially against darker backgrounds. It's not at a level that will seriously disturb normal viewing, but last year's Bravia 7 was better in this regard and had a noticeably faster panel.

If you're planning to connect a console or PC to the U7S Pro, you'll be more than pleased – this TV is great gear for gamers. Hisense hasn't held back, featuring 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. So you don't have to juggle cables, as each port will handle the full suite of features. We have an automatic game mode (ALLM) and VRR, which operates over a wide range from 48 Hz to a whopping 330 Hz. Of course, that 330 Hz is currently just a gimmick for owners of powerful PCs, as consoles will cap at 120 Hz, but it's good to have that headroom for the future. The Game Bar also works really well when gaming. It's a handy menu bar for gamers, where you can quickly change the picture mode, turn on a crosshair in the middle of the screen, and even switch the display aspect ratio to ultra-wide, which PC simulation fans will appreciate. The only downside worth noting is the incorrect implementation of the HGiG format in games. The issue is that the TV ignores instructions from the console regarding the image generated in HDR10 and constantly butts in, trying to "enhance" the image in its own way. This makes proper HDR configuration in the console menu (where brightness is set on the logo/checkerboard) a bit more challenging.

Bravia 7 II has pretty much everything you'd want from a good console TV today. It supports 4K at 120 Hz, VRR from 48 to 120 Hz and ALLM, so when you start a game the TV automatically switches to low-latency mode. HGiG works correctly, so once you configure HDR on the console the TV won't try to brighten the image on its own. Just remember to turn off tone mapping in the TV's menu. Another plus is Dolby Vision in game mode, which will be especially useful for Xbox owners. Sony also includes its own Game Menu, where you can quickly view key signal info, check VRR or change gaming settings without digging through the full TV menu. The only thing missing from the feature list is support for 1440p at 120 Hz. Our biggest complaint is not really about the features but the connectors. The Bravia 7 II has four HDMI ports, but only two of them support full HDMI 2.1 with 48 Gbps bandwidth. One of those is also the eARC port. So if you connect a soundbar or AV receiver via HDMI, in practice you only have one full HDMI 2.1 left for a console or PC. With a single console that's fine, but with a PS5, an Xbox and an audio setup it starts to feel cramped. That's hard to justify from Sony. In cheaper TVs two HDMI 2.1 ports can still be accepted, but in a model of this class, especially in 2026, we'd expect all four ports to be HDMI 2.1.