Hisense U7S Pro vs Samsung S90H (WOLED)

Let's start with the fact that the U7S Pro is an impressively bright TV. In calibrated mode our test equipment recorded a staggering 2200 nits of peak brightness. That's an excellent result, especially given that this model is positioned more as a mid-range set.

As we know, peak brightness on test patterns is one thing, and real film scenes are another. Unfortunately, in real-world footage the backlight output drops noticeably. In the most demanding moments the TV can still exceed 1000 nits, which is still a great result and sits well within the HDR mastering standards for most films, but the real challenge comes from aggressively tuned local dimming algorithms. Because of them, small bright details, like stars or the moon in a night sky, are noticeably dimmed. The TV seems determined to preserve deep blacks, which is understandable, but sadly this comes at the expense of dynamic range and the overall HDR punch.

Colour reproduction is worth praising. The new U7S Pro is a QLED design that provides very wide colour gamut coverage. Unlike last year's model (U7Q Pro), this year's variant is a genuine QLED rather than a solution based on a PFS filter. As a result, colour saturation has clearly increased, and coverage of the demanding BT.2020 colour space has exceeded 81%.

The Samsung S90H in the WOLED variant is still an exceptionally bright TV for its price bracket, although it is slightly dimmer compared with the QD-OLED version. That difference is not as pronounced as in last year’s F series, where gaps sometimes reached 500 nits. Here the parameters of both panels are very similar, with differences in peak brightness of only about 100–150 nits. In small-window measurements the S90H with the WOLED panel easily reaches close to 1,500 nits. That headroom lets it phenomenally convey the dynamics of HDR effects — blooms, light reflections and explosions have the right punch, exactly as intended by the studio creators. As with most OLED displays, when a very bright scene fills the entire screen, panel protection systems kick in and brightness naturally falls to around 700 nits. It’s worth stressing that this is still an excellent result on the market, often noticeably better than many Mini LED screens in the same segment.

Colour gamut coverage

The biggest difference between the two S90H variants lies in colour reproduction and saturation. This stems directly from the different construction of the WOLED panel, which uses an additional white subpixel. As a result, very high-brightness colours don’t achieve quite the same saturation, and the wide-colour volume is slightly more limited than with QD-OLED. That said, in everyday use these differences will be hard for most viewers to notice. Our measured DCI-P3 coverage on the WOLED panel reaches almost 99%, meaning that for the vast majority of real film scenes both variants will present an almost identical image. The real gap only appears in rarer, especially demanding productions that use the ultra-wide BT.2020 gamut. Because of the WOLED panel’s construction, coverage of that standard is roughly 15% lower compared with the S90HAT with a QD-OLED panel, so the brightest, heavily lit HDR colours may appear a touch less vivid.

We tested the U7S Pro, as we always do, in the best factory-tuned picture mode, Filmmaker Mode. The displayed colours can be judged in two ways. The most disappointing was the profile intended for SDR viewing, i.e. classic TV, YouTube and other less demanding content. The image there had a distinct yellow cast, which proved to be a direct result of an incorrectly set white balance. As our charts show, this involved a huge deficiency of the blue component, which drastically affected the overall colour temperature. You can see this clearly on the ColorChecker charts and on the colour palette graphs themselves, where most samples drifted towards yellow. Fortunately, the factory HDR mode performed much better; there the colour errors hovered around a Delta E of 3, which is a really solid result.

In Filmmaker mode, which we strongly recommend switching on straight out of the box, the S90H offers very good factory colour tuning. Colours are natural and faithful to the creators' intent, without the annoying oversaturation seen in more aggressive profiles. However, as is often the case without full calibration, there is unit-to-unit variation. In our test the white balance was a little deficient in the blue component, so the image leaned slightly towards warmer, yellowish tones. This was most noticeable in bright scenes, such as the snowy sequences from Star Wars. Additionally, the gamma curve was slightly low at around 2.2, which caused a small lift in shadow detail. In HDR mode the tuning was a bit better, showing only a slight undersaturation in the red region.

We do know, however, that the company Hisense is capable of much more – as previous generations have proven – which is why we simply couldn’t leave the factory flaws of the U7S Pro model unaddressed in everyday content. As always in such cases, we had the television undergo professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and compensating for deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally clean, and skin tones gained the proper, healthy hue. Importantly, the calibration not only tamed the capricious SDR mode but also maximised the potential of the panel, reducing average colour reproduction errors to values nearly imperceptible to the human eye. The only thing we need to criticise after the whole process is the very nature of the Mini-LED backlighting and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlighting doesn’t always work perfectly with the creator’s intent – depending on the scene being watched, the curve can noticeably run either above or below the reference, occasionally disrupting the ideal dynamic of HDR images.

After full calibration, you can safely say the S90H in the WOLED version looks almost perfect. In SDR mode colour errors fall to ultra-low levels and Delta E values very rarely exceed 2. That's a phenomenal result, so if perfectly faithful colour reproduction matters to you, it's definitely worth getting it calibrated. The calibrated HDR mode also performs very well, where the white balance was stabilised and previous deviations eliminated. After professional tuning it's really hard to fault anything, because the TV delivers an image with almost exemplary naturalness and three-dimensionality. The slightly lower score in this category compared with the QD-OLED variant is solely due to the saturation limitation in extremely bright scenes, while the tuning potential and colour fidelity are at the highest level.

The digital processing of lower-quality signals is at a very high level here, and that's all thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. The upscaling itself also performs well, meaning the TV's ability to upscale lower-resolution signals to 4K is impressive. We didn't notice any unnatural, overly sharp contours on the screen, and our test image of the model simply looked attractive.

When it comes to banding reduction itself, Samsung has kept the same solutions known from last year’s models. The dedicated gradient-smoothing function works quite well and can effectively mask unwanted tonal transitions, which can be useful on a WOLED panel that’s somewhat more prone to banding. However, it’s important to remember it acts aggressively. This mechanism, aside from the artefacts themselves, can remove fine film grain and subtly soften detail. Ultimately it’s a trade-off, but if you want perfectly faithful image reproduction, it’s safer to leave this option off.

There’s also no breakthrough in scaling. The S90H uses the same NQ4 Gen3 processor as its predecessor, so upscaling quality was almost identical. The chip sharpens lower-resolution material very well, pulling a satisfying level of detail out of it. However, Samsung still hasn’t solved the old overscan problem. For some older recordings or archival footage the edges of the image can be slightly cropped. It’s a minor drawback, but it’s a shame the manufacturer still hasn’t fixed it.

The Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz at 4K, and in gaming mode it can even hit 330 Hz at Full HD. However, it's worth remembering that these top figures don't mean much in everyday use, because most content still runs at a maximum of 120 Hz (for example when playing on a console). Even so, the TV handles motion quite well and performs respectably for an LCD design.

There isn't much to fault when it comes to smoothness. In the menu you'll find a motion smoothing feature called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. They let you manually tune the smoothing, which works well for both films and sport, effectively improving the raw TV signal.

When it comes to motion handling the S90H is simply excellent. This year's panel offers its refresh rate boosted to 165 Hz, although in practice the benefit will mainly be for gamers connecting a powerful PC. For movies, TV series or sports broadcasts such a high refresh rate makes no difference and the picture looks exactly the same as at the standard 120 Hz. Regardless of the source, the OLED panel's lightning-fast response time does the job. Motion is clean, and the ghosting or smearing seen on LCDs simply doesn't occur here.

If you're planning to connect a console or PC to the U7S Pro, you'll be more than pleased – this TV is great gear for gamers. Hisense hasn't held back, featuring 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. So you don't have to juggle cables, as each port will handle the full suite of features. We have an automatic game mode (ALLM) and VRR, which operates over a wide range from 48 Hz to a whopping 330 Hz. Of course, that 330 Hz is currently just a gimmick for owners of powerful PCs, as consoles will cap at 120 Hz, but it's good to have that headroom for the future. The Game Bar also works really well when gaming. It's a handy menu bar for gamers, where you can quickly change the picture mode, turn on a crosshair in the middle of the screen, and even switch the display aspect ratio to ultra-wide, which PC simulation fans will appreciate. The only downside worth noting is the incorrect implementation of the HGiG format in games. The issue is that the TV ignores instructions from the console regarding the image generated in HDR10 and constantly butts in, trying to "enhance" the image in its own way. This makes proper HDR configuration in the console menu (where brightness is set on the logo/checkerboard) a bit more challenging.

Gamers should feel right at home with the S90H, because Samsung has left few reasons to complain in this area. The TV has four HDMI 2.1 ports, each supporting VRR, ALLM and high refresh rates. There's also the Game Bar, a handy menu that lets you quickly check key parameters and change settings without leaving the game. Importantly, Samsung has also improved HGiG. In last year's models it could cause issues when used with a console, but on the S90H it now works as it should. What really stands out against the competition is Game Motion Plus. It's a specialised motion-smoothing mode for games that works best with titles running at 30 or 60 frames per second. Motion becomes noticeably smoother and latency remains at a reasonable level. In our measurements it was under 50 ms, so gaming is still comfortable. That's important, because on many TVs enabling a similar smoothing feature causes such a big increase in input lag that controls become noticeably sluggish. Samsung has managed to find a good compromise here. There's still no Dolby Vision Gaming, but in practice Game Motion Plus may prove to be the more useful feature.