Hisense U7Q PRO vs LG OLED C6 (WOLED)

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

The HDR performance of the LG C6 is really very good. LG Display’s new WOLED panel has mainly brought a significant increase in brightness. In our unit we measured around 1500 nits and, importantly, the TV can show similar values in many normal movie scenes as well. That gives HDR real punch. Bright highlights, lamps and sunlight can be genuinely intense, and most HDR movies simply look very impressive. Of course it’s still an OLED, so brightness falls in scenes with a lot of white. The fifth scene from the movie The Meg illustrates this well, where the C6 reached around 600 to 700 nits. That’s still a very good result, but it also shows the new panel hasn’t shed all the limitations typical of OLEDs.

Colours

When it comes to colours, it’s also hard to raise major objections. The C6 covers about 99% of the DCI-P3 gamut and roughly 75% of BT.2020. In practice colours are very saturated and, importantly, stable regardless of the scene. That’s worth emphasising, because not every TV behaves the same in this respect. In some RGB Mini LED models colour saturation can depend more strongly on image brightness. A wider colour gamut today is mainly offered by QD-OLED TVs and new SQD models with a new generation of quantum dots. However, the C6 still performs very strongly here and is able to produce suitably saturated colours in most movie scenes.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

Right out of the box the LG C6 is quite well set up, especially if you choose the Filmmaker mode. In SDR material the white balance is decent, although as brightness increases there is a slight lack of red. The image becomes a bit cooler, but not enough for it to be very noticeable during normal viewing. More is happening in the brightness characteristic. Gamma is a little low and instead of holding at 2.4, for a large part of the range it sits closer to 2.1–2.2. In practice the C6 slightly brightens midtones. Shadows are therefore more readable, but the image loses some depth compared with how it should look in a darkened room.

In HDR the situation is a bit more interesting. The start of the greyscale looks very good, but from about 20–30% brightness the white balance starts to drift increasingly. As brightness rises there is more red and a noticeable lack of blue. In the brightest sections the difference is already significant and also affects the reproduction of some colours. The EOTF curve itself is followed quite well through most of the range. The C6 only tends to slightly brighten the image, which we also saw in our film comparisons. The largest deviation appears around the brightest parts, where the TV starts adapting the signal to the panel's capabilities.

The factory Filmmaker setting in HDR is therefore not perfect, but overall performs well. The biggest area for improvement is the white balance, especially at high brightness.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

LG TVs have long responded very well to calibration, and the C6 is no exception. After adjustments we managed to set the white balance practically perfectly, and most colour errors fell below 3, often down to around 2. In practice this means very accurate colour reproduction in both SDR and HDR. An interesting detail only appeared with the HDR brightness response. On a classic EOTF chart everything looks almost perfect and at first glance it would be hard to find fault. Only when we measured the TV’s behaviour using filters based on real film scenes did it become clear that the C6 has a slight tendency to artificially boost image brightness.

It’s not a huge difference and many viewers may even see it as a positive, because HDR looks a bit more striking as a result. From the point of view of fidelity to the source material, however, it’s not ideal — some scenes are simply a touch brighter than the filmmaker intended. Interestingly, this is rather unusual for LG. In previous generations the brand’s TVs typically held very closely to the reference picture curve after calibration. The C6 is still very close to the standard, but that subtle brightness 'boost' can indeed be noticed in films and TV series.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

Here the LG C6 has taken a really big step forward. The TV uses the same processor found in the flagship G6, and in terms of image processing the two models are very close. That's a big plus, because in this area LG's processor this year performs excellently. The "Smooth Gradation" function works particularly well. With heavily compressed material it can effectively hide ugly tonal banding and artefacts that often appear, for example, in lower-quality streaming. It's best to leave it on the "Low" setting. Then the improvement is clear, and the TV doesn't yet start blurring fine detail. Higher levels smooth the image more aggressively, but can already remove some of the natural texture of objects on screen. Upscaling itself also performs very well. Lower-resolution content is properly sharpened, edges look clean, and the processor quite effectively reconstructs fine details. In that respect the C6 is really close to LG's best TVs and the differences compared with the G6 are small.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

The LG C6 features a panel with a maximum refresh rate of 165 Hz, which is great news especially for gamers using a powerful PC. For movies, sport and consoles we’ll of course be limited to 120 Hz at most, but even then it’s hard to fault the motion clarity. As you’d expect from an OLED, the panel’s response time is near-instant. Moving objects therefore don’t leave the characteristic smearing you still see on LCD TVs. This is especially noticeable in sport and fast-paced games, where the picture remains very clean even during dynamic movement.

For movies and TV, LG has also included a motion smoothing system called TruMotion. In the user settings you’ll find two separate sliders. De-Judder is primarily for low-frame-rate material, namely movies and TV series at 24 fps. You can use it to slightly reduce the characteristic judder or increase it if you prefer a much smoother picture. De-Blur, on the other hand, is useful for higher-frame-rate content, mainly sports broadcasts and 50/60 fps TV.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.

LG has long focused heavily on gamers, and the C6 essentially lacks nothing important. The TV supports 4K at 120 Hz from consoles, and when connected to a PC it can even run at 165 Hz. On top of that there’s VRR from 40 to 165 Hz, ALLM and a properly functioning HGiG. Another big plus is support for Dolby Vision in games, so the Xbox Series X can use that format without giving up game mode. The package is rounded out by the Game Bar, which lets you quickly check key signal parameters and change settings without leaving your game. In terms of features alone, the C6 is one of those TVs it’s really hard to fault. Whether you play on PlayStation, Xbox or PC, practically everything you could expect from a modern gaming TV is available here.