Hisense U7KQ vs Hisense U7S Pro

Direct comparison

U7S PRO / U77S PRO

Info

Available screen sizes: 100”

Available screen sizes: 55”65”75”85”100”

Panel type: LCD VA

Resolution: 3840x2160

System: VIDAA

Model year: 2023

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Panel type: LCD VA

Resolution: 3840x2160

System: VIDAA

Model year: 2026

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Overall rating

7.5

7.7

  • Movies and series in UHD quality

    7.5

    7.3

  • Classic TV, YouTube

    7.3

    7.1

  • Sports broadcasts (TV and apps)

    6.6

    6.8

  • Gaming on console

    8.2

    8.3

  • TV as a computer monitor

    8.0

    8.4

  • Watching in bright light

    7.8

    8.1

  • Utility functions

    8.2

    9.4

  • Apps

    7.7

    7.7

  • Sound quality

    6.9

    7.8

Advantages

  • Very good black

  • High brightness of the panel

  • Stable and fast-operating system

  • Very good price-to-quality ratio in the 100" variant

  • Very high brightness: Over 2200 nits in HDR

  • Good black levels and contrast: VA panel (65") + 960 Mini-LED zones

  • QLED: Wide colour gamut coverage

  • Excellent upscaling: Very good processing of lower-quality sources

  • Ideal for a bright living room: High brightness + matte panel

  • Extensive format support: Dolby Vision, HDR10+, Dolby Atmos, DTS:X

  • Powerful gaming features: 4x HDMI 2.1 (48 Gbps), up to 330 Hz, low input lag, Game Bar

  • Better-than-average sound: Built-in subwoofer + Devialet tuning

  • Remote: Solar panel, USB-C, backlight, numeric keypad

  • Recording TV programmes to USB

Disadvantages

No like
  • No music apps (Spotify, Tidal)

  • Poor HDR performance in dark scenes with small light sources

  • Average viewing angles

  • No support for the HGiG format (consoles)

  • App limitations: Limited availability of some apps on HomeOS / VIDAA

  • Poor off-axis picture: the matte panel also loses its ability to suppress reflections

Our verdict

Hisense U7KQ with a size of 100" is clearly a better television compared to the smaller variants. The proprietary VIDAA system has a similar interface to other TVs (e.g., with Google TV onboard). It operates quickly and smoothly. It doesn't freeze or contain errors. The built-in media player sometimes had difficulties functioning, though. It's worth looking at the app test, as not all of them were available at the time of writing this review. The TV's features are quite extensive, and nearly everything we tested was successful. During day use, the high brightness of the panel is commendable, handling even brightly lit rooms well. When watching in cinematic conditions, we can count on good blacks, thanks to the VA panel supported by multiple dimming zones. The screen handles low-quality content (e.g., SD channels or DVDs) reasonably well, but a downside is the lack of a function to reduce posterisation (which involves clearly defined tonal transitions). It looks much better with 4K HDR movies as we have a wide colour palette and strong light effects. Support for Dolby Vision and Dolby Atmos is another advantage, although the speakers built into the screen are rather average. Sports enthusiasts will be pleased with the 120Hz panel featuring motion smoothing. When connected to a console, gaming on the television is very good due to the low input lag. Motion blur is moderate, meaning that very rarely can slight "trails" be noticed when there is dynamic movement against a dark background. The lack of HGiG mode diminishes the visual quality of games in HDR format, while the absence of local dimming in VRR mode renders the latter feature useless. Overall, the picture quality can be described as good and appropriate for its price. There aren't any obvious flaws or unexpected advantages here, but the large size is a significant factor.

Hisense U7S Pro is without doubt a successful model, but one built for specific tasks. Its absolute domain is bright, sunlit living rooms. Thanks to its huge brightness (over 2200 nits in HDR) and a matte panel, you can expect a comfortable picture during the day — no squinting or fighting reflections. This great daytime performance comes with rich features. You get excellent upscaling of lower-quality sources (e.g. traditional broadcast TV), a brilliant remote and sound tuned by Devialet. Importantly, the bright screen also squeezes out the maximum for gamers. There are four HDMI 2.1 ports, VRR, ALLM and refresh rates up to 330 Hz. All of these features make it a real beast for consoles or PC, provided you can forgive the lack of HGiG support. While the TV shines by day (or should I say "mattes"? 😉), some compromises appear after dark. Although the panel received a sizeable upgrade over last year’s model in terms of the number of Mini-LED dimming zones, there isn’t a marked improvement in black level performance in this generation. Generally it’s good, but sometimes it feels the algorithms don’t quite handle such a large number of dimming points. It’s clear that, like any Mini-LED, the U7S Pro will lose out to OLEDs during night-time viewing. Overall, though, it’s still a very versatile, well-equipped TV for everyday use. So if you’re after a TV that gives a satisfying picture at any time of day, without paying top-tier prices, this model is an excellent choice.

TV appearance

HDMI inputs
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps)
Other inputs
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Network Interfaces
Wi-Fi 2.4GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Good
Good
Stand type
Legs
Central
Bezel color
Graphite
Graphite
Stand
Fixed
Height adjustment
Accessories
Stand
Stand

Contrast and black detail

8/10

7.5/10

Local dimming function: Yes, number of zones: 1620 (30 x 54)

Local dimming function: Yes, number of zones: 960 (24 x 40)

Contrast:

Review Hisense U7KQ Contrast and black detail

Result

124,650:1

Review Hisense U7KQ Contrast and black detail

Result

56,350:1

Review Hisense U7KQ Contrast and black detail

Result

24,550:1

Review Hisense U7KQ Contrast and black detail

Result

15,600:1

Review Hisense U7KQ Contrast and black detail

Result

12,600:1

Review Hisense U7S Pro Contrast and black detail

Result

346,350:1

Review Hisense U7S Pro Contrast and black detail

Result

13,500:1

Review Hisense U7S Pro Contrast and black detail

Result

19,050:1

Review Hisense U7S Pro Contrast and black detail

Result

9,950:1

Review Hisense U7S Pro Contrast and black detail

Result

6,450:1

Halo effect and black detail visibility:

Check the visibility of bright lights on a dark background. Mini-LEDs often struggle with this. The photo does not compare black levels – that’s what the video below is for.

The video accurately shows differences in contrast and black levels between TVs, as well as potential issues: halo around bright objects or Mini-LED zone operation visible as brightness jumps.

The television is equipped with a VA panel, which has high contrast even without the support of local dimming technology. With the additional support of Mini-LED technology, the television is able to offer really good blacks, both in subdued, dark scenes and in mixed scenes where black is interspersed with bright elements. Suffice it to say that even in the most challenging test sequences, it achieved a result above 10,000:1. In a fully darkened room, zone dimming can sometimes be visible, appearing as a slight halo effect around text or bright areas lightening up when a bright object moves quickly across the screen. However, this is a normal phenomenon that isn't bothersome. The television, like most LCD screens with local dimming, has a moderate tendency to darken the image, particularly small light sources in dark scenes.

The U7S Pro in the 65" variant we tested uses a VA panel and has as many as 960 local dimming zones. Thanks to the combination of such a panel (which has a high native contrast) and a large number of zones, blacks are really very good here. In dark scenes, watched with a slight light on, the effect can even resemble OLED TVs – as our first test scene from the movie Oblivion brilliantly demonstrated. Unfortunately, when more fine, bright elements appear on a dark background, the local dimming algorithm begins to show its weaknesses. The contrast can clearly drop then, and a "halo" effect, or characteristic glow (known as blooming), becomes noticeable around bright objects. However, this is a natural feature of Mini-LED TVs resulting from the physical limitations of this technology – while there are many dimming zones, there will always be fewer than independent pixels in an OLED, so it is physically impossible to completely avoid this. Interestingly, although the new U7S Pro model has almost twice as many local dimming zones as last year's U7Q Pro, it did not bring any significant improvement in this aspect in practice.

HDR effect quality

6.3/10

6.7/10

Supported formats
HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG
HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG
Color gamut coverage
DCI P3: 96.0%, Bt.2020: 76.0%
DCI P3: 96.4%, Bt.2020: 81.5%

Luminance measurements in HDR:

Review Hisense U7KQ Brightness measurement

Result

985 nit

Review Hisense U7KQ Brightness measurement

Result

343 nit

Review Hisense U7KQ Brightness measurement

Result

737 nit

Review Hisense U7KQ Brightness measurement

Result

298 nit

Review Hisense U7KQ Brightness measurement

Result

1170 nit

Review Hisense U7S Pro Brightness measurement

Result

1041 nit

Review Hisense U7S Pro Brightness measurement

Result

458 nit

Review Hisense U7S Pro Brightness measurement

Result

1104 nit

Review Hisense U7S Pro Brightness measurement

Result

528 nit

Review Hisense U7S Pro Brightness measurement

Result

897 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

The photos show two HDR10 movies. 'Pan' is one of the brightest productions ever made, while 'Billy Lynn' (soldier) has brightness typical of streaming (Netflix, Prime, HBO MAX). Notice the intensity of effects and detail in whites.

Static HDR10

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

Dynamic: Dolby Vision

Dynamic: Dolby Vision

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

HDR luminance chart:

Hisense U7S Pro

Hisense U7KQ

Describing the HDR effect in the hundred-inch model Hisense U7KQ is not straightforward and requires a broader context. As can be seen, the results are highly variable, depending on the type of scene and the intensity of the bright effects that the television has to reproduce. In bright scenes, the device achieves over a thousand nits of brightness, translating to vivid and realistic images – these are exactly the effects we expect from equipment of this class. Unfortunately, the situation worsens in darker scenes. In mixed shots, such as those in the film "Gemini Man," the television still offers good brightness at around 700 nits, allowing for high-quality viewing. However, problems arise in very dark scenes where small light sources play a major role. The television does not fully utilise its capabilities here to avoid degrading the black levels in adjacent areas. As a result, there is no spectacular "WOW" effect, and such shots often do not give the impression of being realised in HDR technology.

Let's start with the fact that the U7S Pro is an impressively bright TV. In calibrated mode our test equipment recorded a staggering 2200 nits of peak brightness. That's an excellent result, especially given that this model is positioned more as a mid-range set.

As we know, peak brightness on test patterns is one thing, and real film scenes are another. Unfortunately, in real-world footage the backlight output drops noticeably. In the most demanding moments the TV can still exceed 1000 nits, which is still a great result and sits well within the HDR mastering standards for most films, but the real challenge comes from aggressively tuned local dimming algorithms. Because of them, small bright details, like stars or the moon in a night sky, are noticeably dimmed. The TV seems determined to preserve deep blacks, which is understandable, but sadly this comes at the expense of dynamic range and the overall HDR punch.

Colour reproduction is worth praising. The new U7S Pro is a QLED design that provides very wide colour gamut coverage. Unlike last year's model (U7Q Pro), this year's variant is a genuine QLED rather than a solution based on a PFS filter. As a result, colour saturation has clearly increased, and coverage of the demanding BT.2020 colour space has exceeded 81%.

Factory color reproduction

5.5/10

4.7/10

This gallery shows how colors change after professional TV calibration. If you notice the difference, we recommend ordering this service at SkalibrujTV.com.

Factory Mode

After calibration

This gallery shows how colors change after professional TV calibration. If you notice the difference, we recommend ordering this service at SkalibrujTV.com.

Factory Mode

After calibration

The best factory mode we measured was “Filmmaker”. Despite this, its characteristics left a lot to be desired. Let’s take a look at the gamma chart, which is responsible for the depth and contrast of the image. First, we'll note the orange line running through the middle of the graph, starting at point 2.4. This is the reference value of the REC.709 standard. Now let’s look at the measured value, marked by a white, connected multi-point. Such a clear drop in gamma to a value of 2.0 meant a significant reduction in contrast, resulting in the image lacking appropriate depth, and the so-called “milk” effect was noticeable. The next thing we tested was the white balance. Though seemingly minor, if poorly adjusted, it can change the entire characteristic of the image. While the beginning of the chart looked quite promising, as we progressed further, the chart began to be dominated by two colours: red and blue. Due to the current state of affairs, all the materials we used for testing had an unpleasant tint in those colours. However, thanks to rich calibration tools, such as an advanced colour management system (CMS) and 2- and 20-point grey scale adjustments, we were able to significantly improve the display's performance in SDR materials, as confirmed by low deltaE errors and very well-modeled gamma and white balance.

We tested the U7S Pro, as we always do, in the best factory-tuned picture mode, Filmmaker Mode. The displayed colours can be judged in two ways. The most disappointing was the profile intended for SDR viewing, i.e. classic TV, YouTube and other less demanding content. The image there had a distinct yellow cast, which proved to be a direct result of an incorrectly set white balance. As our charts show, this involved a huge deficiency of the blue component, which drastically affected the overall colour temperature. You can see this clearly on the ColorChecker charts and on the colour palette graphs themselves, where most samples drifted towards yellow. Fortunately, the factory HDR mode performed much better; there the colour errors hovered around a Delta E of 3, which is a really solid result.

Color reproduction after calibration

7.8/10

7.5/10

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

In SDR mode, after calibration, the Hisense 100U7KQ television performs excellently. There is nothing to fault in terms of colour reproduction - both pastel and deeply saturated hues are displayed according to the Rec. 709 standard. This ensures that the image looks natural and in line with the director's vision. As a result, viewers can enjoy an authentic visual experience, with colours and tonal subtleties faithfully represented.

In HDR mode, however, there is a noticeable boost in bright tones. The television tries to enhance the image, which can lead to artificial brightening. This phenomenon becomes even more apparent in real scenes, where bright parts of the image can be excessively amplified. Although colours in HDR are generally good, they are intentionally boosted too much by the manufacturer, which may affect their naturalness.

This manufacturer's approach to displaying images in HDR mode may not be to everyone's taste, especially those who value authenticity and fidelity to original colours. However, for those who prefer more dynamic and vivid images, this bright tone enhancement can be an appealing solution, adding extra sparkle and impact to scenes.

We do know, however, that the company Hisense is capable of much more – as previous generations have proven – which is why we simply couldn’t leave the factory flaws of the U7S Pro model unaddressed in everyday content. As always in such cases, we had the television undergo professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and compensating for deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally clean, and skin tones gained the proper, healthy hue. Importantly, the calibration not only tamed the capricious SDR mode but also maximised the potential of the panel, reducing average colour reproduction errors to values nearly imperceptible to the human eye. The only thing we need to criticise after the whole process is the very nature of the Mini-LED backlighting and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlighting doesn’t always work perfectly with the creator’s intent – depending on the scene being watched, the curve can noticeably run either above or below the reference, occasionally disrupting the ideal dynamic of HDR images.

Smoothness of tonal transitions

10/10

9.5/10

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

Tonal transitions on the tested television can be described in one word: perfect. Throughout the testing sequence, where we played back very dark gradients from the most challenging scenes we know, there was not a hint of discontinuity or layers distinguishing themselves from each other. These impressive results testify to the high quality of the panel and advanced image processing algorithms. Of course, the ideal experience is maintained as long as we watch the television straight on – at an angle, dark shades can become quite pronounced, which is discussed in detail in the dedicated paragraph. It’s also worth noting that such a problem can be observed with lower quality materials, but this is not the television’s fault; rather, it's the lower quality of the source itself.

Digital image processing has for some time now been a genuine hallmark of Hisense. In the U7S Pro we didn't notice any serious problems with the so-called colour banding, that is, the posterisation effect. Individual shades transition almost perfectly and smoothly into one another, without the irritating effect of jagged edges or visible 'steps' in gradients.

Image scaling and smoothness of tonal transitions

6/10

7.8/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
No
OK

Smooth transition function

The match photo shows how the TV smooths weak tonal transitions in low-quality video.

Image scaling SD (576i)

The model photo shows how it handles upscaling of SD material.

Despite the television being equipped with a function to reduce posterisation called "Smooth Gradation", we did not notice a significant effect of its operation. Materials subjected to heavy compression, such as YouTube videos, still showed choppy, abrupt tonal transitions, which did not look particularly appealing. While this is due to the material itself and not the television, it would be good if there was a function to mask these issues, similar to those found in competing brands.

Image scaling, which is crucial when playing lower resolution content, we rate as average. Details are not overly blurry, and the image is not "smudged", however, there is noticeable jaggedness on the edges of objects, such as branches, and a halo effect around characters and text. While the television performs quite well, there is still room for improvement, especially in the context of displaying lower quality materials.

The digital processing of lower-quality signals is at a very high level here, and that's all thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. The upscaling itself also performs well, meaning the TV's ability to upscale lower-resolution signals to 4K is impressive. We didn't notice any unnatural, overly sharp contours on the screen, and our test image of the model simply looked attractive.

Blur and motion smoothness

7/10

7.4/10

Maximum refresh rate of the panel
240Hz
165Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
OK
BFI function 60Hz
No
Yes, 120Hz (double contours)
BFI function 120Hz
No
Yes, 240Hz (double contours)
Brightness drop with BFI
-%
60%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

Blur ():

Blur (1080P@330Hz):

The TV correctly receives a 4K signal up to 144 Hz, allowing for very smooth images in high resolution. When limited to Full HD resolution, the TV can handle even 240 Hz, but such a signal can only be obtained from a PC. Unfortunately, the use of this feature is limited by several factors.

Firstly, Full HD resolution on a large TV screen may seem insufficient, affecting image quality. Furthermore, the response time of the panel in this model is not short enough to fully utilise the refresh rate of 240 Hz. As a result, at such a high refresh rate, there is significant overdrive, which causes noticeable smearing and so-called "ghosting" behind moving objects.

It is also worth noting the motion smoothing feature in the TV, which operates up to 120 Hz. This is particularly useful when watching sports and movies, where motion smoothness is crucial. The TV offers stable operation of this feature, minimising the amount of generated artefacts. Motion smoothness can be adjusted using two sliders – one for smoothness in movies and the other for reducing smearing in sports content.

In summary, although the TV Hisense U7KQ offers impressive capabilities in image refresh rates, limitations related to the response time of the panel and appropriate resolution may affect the actual benefits of these features. Nevertheless, the motion smoothing function works very well, enhancing the experience of watching dynamic content.

The Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz at 4K, and in gaming mode it can even hit 330 Hz at Full HD. However, it's worth remembering that these top figures don't mean much in everyday use, because most content still runs at a maximum of 120 Hz (for example when playing on a console). Even so, the TV handles motion quite well and performs respectably for an LCD design.

There isn't much to fault when it comes to smoothness. In the menu you'll find a motion smoothing feature called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. They let you manually tune the smoothing, which works well for both films and sport, effectively improving the raw TV signal.

Console compatibility and gaming features

8.5/10

8.5/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 144Hz
    48 - 330Hz
  • Dolby Vision Game Mode
    Yes
    Yes
  • Correct implementation of HGIG
    No
    No
  • 1080p@120Hz
    Yes
    Yes
  • 1440p@120Hz
    Yes
    Yes
  • 4K@120Hz
    Yes
    Yes
  • Game bar
    Yes
    Yes

The Hisense U7KQ TV supports all the key features for gamers that users of Xbox or PlayStation consoles might expect. These features include support for high refresh rates, low input lag, and a game bar. Generally speaking, most of these features work well, providing a satisfying gaming experience.

However, the VRR (Variable Refresh Rate) technology does not function optimally. When VRR is activated, the TV disables local dimming, which significantly reduces image quality. In VRR mode, there is a lack of good contrast and high brightness in HDR mode, resulting in unsatisfactory image quality. In practice, this means that the VRR mode may be rarely used by gamers due to these limitations.

Additionally, the TV does not support the HGIG (HDR Gaming Interest Group) mode, which is designed to optimise HDR image quality in games. The absence of this mode leads to issues with double tone mapping—once in the TV and again in the console. As a result, the quality of HDR gaming is lower, which can affect the overall gaming experience.

In summary, while the Hisense U7KQ offers many features for gamers, certain key aspects, such as optimal VRR performance and support for HGIG, may not meet the expectations of more demanding users. Nevertheless, the TV still provides good support for most standard gaming features, making it a suitable choice for a wide range of gamers.

If you're planning to connect a console or PC to the U7S Pro, you'll be more than pleased – this TV is great gear for gamers. Hisense hasn't held back, featuring 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. So you don't have to juggle cables, as each port will handle the full suite of features. We have an automatic game mode (ALLM) and VRR, which operates over a wide range from 48 Hz to a whopping 330 Hz. Of course, that 330 Hz is currently just a gimmick for owners of powerful PCs, as consoles will cap at 120 Hz, but it's good to have that headroom for the future. The Game Bar also works really well when gaming. It's a handy menu bar for gamers, where you can quickly change the picture mode, turn on a crosshair in the middle of the screen, and even switch the display aspect ratio to ultra-wide, which PC simulation fans will appreciate. The only downside worth noting is the incorrect implementation of the HGiG format in games. The issue is that the TV ignores instructions from the console regarding the image generated in HDR10 and constantly butts in, trying to "enhance" the image in its own way. This makes proper HDR configuration in the console menu (where brightness is set on the logo/checkerboard) a bit more challenging.

Input lag

9.8/10

9.7/10

SDR

1080p60
16 ms
18 ms
1080p120
8 ms
9 ms
2160p60
16 ms
18 ms
2160p120
7 ms
9 ms

HDR

2160p60
16 ms
17 ms
2160p120
8 ms
8 ms
4320p60

Dolby Vision

2160p60 DV
16 ms
27 ms
2160p120 DV
8 ms
18 ms

The Hisense U7KQ TV features very low input lag across all picture modes, which is crucial for gamers who require quick screen response. Regardless of the signal type – whether it's 4K, Full HD, 60 Hz, or 120 Hz – the lag remains below 20 ms. This result is excellent and ensures that even the most demanding gamers will not experience any delays while playing. As a result, this TV deserves the highest rating for gaming performance.

If we talk about latency, it's really good. Results below 10 ms for content at 120 Hz are great news, because the response to movement of the analogue stick or pressing a button on the controller is instantaneous. At the standard 60 Hz the lag rises to about 18 ms, which is still low enough that even a keen gamer won't be able to notice it. The only thing you could pick at is playing with Dolby Vision enabled — then input lag can jump to around 30 ms. To be fair, that's still not something we'd call bad or that would prevent comfortable gaming.

Compatibility with PC

8/10

8.4/10

Chroma 444 (max. resolution and refresh rate)
Yes
Yes
Font clarity
Good
Good
Readability of dark text and shapes
Good
Average
Input lag in PC mode (4K, max. refresh rate)
16ms
8ms
Matrix subpixel arrangement
BGR
BGR
Max refresh rate
240Hz
165Hz
G-Sync
Yes
Yes

The photo shows the legibility of small fonts. Ideally, lines should be the same thickness on both light and dark text, with minimal pixel gaps.

The Hisense U7KQ television works excellently with a PC, thanks to several key features. First and foremost, it supports chroma 4:4:4, which is essential for displaying text and graphics in the highest quality without losing details. This ensures that images and texts are clear and sharp, which is particularly important for users who use the television as a monitor for work or gaming.

Additionally, the Hisense U7KQ features very low input lag in PC mode, meaning minimal delays between actions taken on the computer and the displayed image. This is crucial for gamers who need quick screen response to gain an edge in dynamic games. The low input lag ensures that every action is immediately reflected on the screen, enhancing the overall user experience.

Despite using a BGR pixel arrangement instead of the more traditional RGB layout, the readability of fonts on the screen is at a good level. BGR (Blue-Green-Red) is a configuration where the subpixels are arranged in a different order than in standard RGB. This can sometimes affect text quality, depending on the operating system settings.

In summary, the Hisense U7KQ is a good choice for PC users, offering support for chroma 4:4:4, low input lag, and good text readability, making it a versatile device for both work and entertainment.

As we already mentioned, the U7S Pro is a great bit of kit for gamers, including PC players. The TV can reach a very high refresh rate — up to 165 Hz at 4K, and when you drop to Full HD it can hit as much as 330 Hz. Those are figures you typically see in monitors, not TVs. On top of that, the TV works well with NVIDIA and AMD graphics cards thanks to G-Sync and FreeSync.

When it comes to desktop text readability, it’s pretty good — the TV supports full colour sampling (Chroma 4:4:4), so fonts should be sharp and clear. There’s a small catch: text readability significantly worsens when the TV is running at 165 Hz or 144 Hz. To fix that and get much sharper fonts, it’s best to simply change the refresh rate in Windows settings to 120 Hz.

Viewing angles

4/10

3.2/10

Brightness drop at an angle of 45 degrees
71%
72%

The screen uses a VA panel, which unfortunately has its limitations in terms of viewing angles. Unlike some competing models, Hisense U7KQ does not have any coatings to improve this aspect, which means that image quality significantly decreases when viewed at an angle.

With even a slight deviation from the central axis, one can notice that the contrast of the image begins to deteriorate. Details in the dark areas of the image become overly pronounced, and colour saturation diminishes. These effects are typical of VA panels, and in practice, this means that the best viewing experience can only be obtained when sitting directly in front of the screen.

For users who plan to watch the television from different spots in the room, this can be a significant limitation. Reduced image quality at an angle may affect overall satisfaction with the product, especially when watching movies or shows with a larger group.

Unfortunately, the U7S Pro doesn't offer the best viewing angles on the market. That's due to the VA panel used here, which, unlike IPS or ADS panels, shows much greater picture degradation when viewed from the side. Colours lose their saturation and contrast falls off noticeably. Interestingly, this applies not only to the panel itself but also to the screen's outer layer. The matte coating used here loses its matte qualities at steep angles and starts to behave more like a glossy screen. Instead of diffusing light, it begins to reflect it more strongly, which can increase discomfort when using the TV in a sunlit room. Therefore, to enjoy the best image quality and minimise reflections, it's best to sit directly in front of the U7S Pro wherever possible.

Daytime performance

7.8/10

8.1/10

Panel finish
Matte
Matte
Reflection suppression
Average
Good
Black levels during daytime
Good
Good

Panel brightness

Hisense U7S Pro: 903 cd/m2

Hisense U7KQ: 966 cd/m2

Hisense U7KQ does not have the best reflection handling properties, as its panel is equipped with a satin finish, which is not as effective in reducing glare as the matte finishes used in some other TVs, nor does it maintain as deep a black as glossy panels. It is somewhere in between these two effects. Light reflections may be visible, especially in brightly lit rooms, which can affect viewing comfort.

However, the high peak brightness values that this model achieves effectively compensate for these limitations. Thanks to this brightness, the image remains clearly visible even in sunny rooms. This means the TV performs quite well in challenging lighting conditions where other models may struggle to provide adequate picture quality.

The U7S Pro works very well in brightly sunlit living rooms, thanks to its new matte screen coating. On this year’s model it does a good job of suppressing reflections from light hitting the screen head-on. It’s not the deepest matte you can find on the market, but in most scenarios it holds up. It’s worth remembering the mentioned quirk: when you sit at an angle the coating drastically loses its effectiveness and the screen starts to look satin-glossy. So if you have windows at an unlucky angle, people sitting at the side of the sofa may have to contend with noticeable reflections. Despite this minor drawback, the U7S Pro is still an excellent choice for a bright living room. Beyond the coating, its main weapon is extreme brightness. In typical TV content (SDR) the screen can reach around 900 nits on average. That’s an outstanding result that places this model among the market leaders.

Panel details

Backlight Type
PFS LED
Mini-LED QLED
Software version during testing
V0000.07.50T.N1222
V01.09.50D.Q0115
Image processor

Subpixel Structure:

Panel uniformity and thermal imaging:

Hisense U7KQ

Hisense U7S Pro

TV features

8.2/10

9.4/10

  • System
    VIDAA
    VIDAA
  • System performance
    Good
    Good
  • HDMI inputs
    2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
    0 x HDMI 2.0, 4 x HDMI 2.1 48Gbps
  • Other inputs
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
  • Network Interfaces
    Wi-Fi 2.4GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    Yes
    Yes
  • Recording programming
    Yes
    Yes
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim)
    Yes
    Yes
  • Backlit remote control
    No
    Yes
  • Teletext
    No
    Yes
  • Audio only mode
    No
    Yes
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    Yes
    Yes

Smart features:

  • AirPlay
    Yes
    Yes
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review Hisense U7KQ TV features
Review Hisense U7KQ TV features
Review Hisense U7S Pro TV features
Review Hisense U7S Pro TV features
Review Hisense U7S Pro TV features
Review Hisense U7S Pro TV features

Sound connection options

  • HDMI audio
    eARC (HDMI), ARC (HDMI)
    eARC (HDMI), ARC (HDMI)
  • Other audio outputs
    Toslink (Optical audio), Mini-Jack (Headphones)
    Toslink (Optical audio)
  • Wireless audio
    Bluetooth
    Bluetooth

Supported audio formats (external HDMI eARC audio):

  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    Yes
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    Yes
    Yes
  • DTS:X in DTS-HD MA
    Yes
    Yes
  • DTS-HD Master Audio
    Yes
    Yes

Senior accessibility

  • Numeric keyboard on TV
    No
    Yes
  • Font size adjustment
    Yes
    Yes
  • Audio description
    Yes
    Yes

Hisense uses the VIDAA operating system, which is a proprietary solution from this brand. Although it doesn't offer as much expansion and as many apps as the popular Android TV, it has its advantages. The VIDAA system runs quickly and stably, meaning that users don’t have to worry about freezes or long loading times for apps.

However, VIDAA does have some limitations. There are quite a few apps available, but unfortunately, it lacks music apps like Spotify or Tidal. Nevertheless, VIDAA supports most standard features that might be needed, such as screen mirroring, voice search in Polish, the ability to connect a keyboard and mouse, and Bluetooth headphones.

The television also supports many other features that are important to users, such as the ability to record programs to USB and schedule recordings. However, it lacks some specific functions like teletext or the "Audio Only" mode, which allows listening to audio with the screen off.

In summary, while the VIDAA system is lesser-known and has certain limitations compared to Android TV, it offers stable and fast performance and supports most features that users might need. It is a solid solution for those looking for a simple and effective operating system in a television.

SmartTV: Vidaa / HomeOS

Hisense U7S Pro on our European market traditionally relies on its proprietary system. This year, Vidaa underwent rebranding and changed its name to "HomeOS". When it comes to the appearance of the system itself, there are no major revolutions – instead of purple accents, we simply have yellow. The system operates really smoothly and responsively. The television supports all typical Smart TV functions, such as AirPlay, screen mirroring, and voice search. Interestingly, the new voice assistant is based on artificial intelligence, so its responses are primarily driven by AI. The only criticism that can be levelled at the Vidaa system is that it does not offer the broadest library of applications. At least, this is the case at the time of writing this review, which is in May 2026. (Application list at the bottom).

TV Features

The U7S Pro also performs well as a traditional television for watching regular broadcasts, mainly thanks to the remote control with a physical numeric keypad that comes in the box. With this, you can easily and quickly enter the number of the station you’re interested in. In the evenings, there's no need to click blindly, as the operational part of the remote is backlit. Additionally, you don’t have to worry about batteries – the remote is equipped with a solar panel, and if necessary, it can simply be recharged using a USB-C port. It’s also worth mentioning that the HomeOS system (i.e. Vidaa) offers a program recording function from the built-in tuner directly onto a USB stick or drive, as well as the option to schedule recordings. This is a big plus, as such functionality is quite rare these days, and it will certainly please those who use antenna television.

Apps

7.7/10

7.7/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
No
Xbox Game Pass
No
GeForce NOW
No
Amazon Luna
OK
Boosteroid
No
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
No
Xbox Game Pass
No
GeForce NOW
No
Amazon Luna
OK
Boosteroid
No
Steam Link

Playing files from USB

8.1/10

8.3/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
No
No
PNG
Yes
Yes
GIF
Yes
Yes
WebP
No
Yes
TIFF
No
Yes
BMP
Yes
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
No
Yes
6 Mpix
No
Yes
8 Mpix
Yes
Yes
10 Mpix
No
No
12 Mpix
No
No
16 Mpix
Yes
Yes
20 Mpix
No
No
24 Mpix
No
No
28 Mpix
No
No
32 Mpix
No
Yes

The built-in media player on the Hisense U7KQ television handles most popular video formats well; however, there may occasionally be issues with loading subtitles, which can be frustrating for users who prefer watching films with text.

It is worth noting certain limitations regarding the support for less popular codecs, such as AV1 and H266. While these codecs are not yet widely used, their lack of support could pose a problem in the future when they become more common. Currently, however, most users will not feel their absence.

Strange behaviour has been observed when playing photos – some files in specific resolutions may not load correctly. This can be problematic for those wanting to browse their photographs directly from a USB stick. For this reason, viewing photos on this television may be limited, as some files may not load at all.

In summary, although the built-in media player on the Hisense U7KQ performs well with most standard video formats, users may encounter certain limitations related to loading subtitles and photos in specific resolutions. Issues with the support of less popular codecs are currently minimal but could become more significant in the future.

Playing files from a USB stick on the U7S Pro isn't a problem. The TV handles the vast majority of photo, audio and video file formats without complaint. However, we have reservations about the resolutions of supported photos, which are fairly limited. It's worth bearing in mind that during testing photos with resolutions such as 12, 20 or 24 MP simply wouldn't play from the built-in player.

Sound

6.9/10

7.8/10

  • Maximum volume
    83dB
    85dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    Yes
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    Yes
    No
  • DTS:X in DTS-HD MA
    Yes
    Yes
  • DTS-HD Master Audio
    Yes
    Yes

The Hisense U7KQ TV offers satisfactory sound quality, which is sufficient for most everyday uses. The sound system of this model features good volume and clarity, making dialogues and sound effects clear. However, the TV may not deliver the full audio experience that can be obtained from dedicated audio systems or soundbars. One of the main audio advantages of the U7KQ is its ability to reproduce sound with minimal distortion at higher volume levels reaching up to 83dB and support for Dolby Atmos and DTS.

The sound on the U7S Pro is really good, certainly above average. Hisense has changed the cabinet design compared with the U7Q Pro and now there’s a built-in subwoofer, a low-frequency speaker. That makes the bass clearly audible. This year the Chinese manufacturer is heavily promoting its collaboration with engineers from Devialet, who handled the audio tuning on this model. The logo on the cabinet mentioned earlier is proof of that. The only thing to criticise is the TV’s behaviour at full volume. At maximum volume (set to 100%) the cabinet vibrates unpleasantly and you can clearly hear irritating creaks in the plastic. Fortunately, reducing the volume to around 80% completely eliminates the problem.

Sound Quality Test

No sound test video

Acoustic Measurements

No acoustic data

85dBC (Max)

75dBC

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