Hisense E7Q PRO / E79Q PRO vs TCL C7L

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

TCL C7L is undoubtedly an extremely bright television. In synthetic tests on static patterns, it can achieve peak brightness of around 2800 nits. This is a phenomenal result, considering the price range it occupies. Unfortunately, tests with real movie scenes are not as spectacular as measurements of white squares. Brightness in real HDR footage drops in the C7L model to around 1200 nits. This is still a very good result, as this is the value at which the vast majority of contemporary films are mastered. However, when small, point-like elements appear on the screen, the brightness of these details drastically drops – even to around 400 nits – which somewhat diminishes the HDR effect. The television does this intentionally to maintain a better black level and to avoid a huge light bloom. This is somewhat explainable, but it also shows that Mini LED technology is not completely uncompromising in this regard. As for the HDR effect itself – alongside brightness, colours are of course key here. And these, thanks to the use of new, “super” quantum dots, are simply outstanding and among the best on the market. The television can achieve around 90% coverage of the ultra-wide colour gamut BT.2020 and 99% of the DCI-P3 gamut, easily matching the best RGB MINI-LED screens. Best of all, the C7L can maintain such high colour saturation regardless of the scene being displayed, which can often be problematic in competing RGB Mini-LED televisions.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

When it comes to out-of-the-box colours, a new feature in TCL TVs – including the C7L model – is the presence of a new picture mode called Filmmaker Mode. This is significant news, as such a mode was not previously available from this manufacturer. By design, as the name suggests, the picture in this setting is intended to be delivered with the full intent of the film's creator. After our tests, we can confirm that it is undeniably the best built-in mode in this TV if you value true-to-life colour reproduction straight out of the box. However, we certainly wouldn’t say it is perfect. Like most devices on the market, this C7L also had its factory faults. The white balance in Filmmaker Mode leaned towards a slightly greenish-yellow hue, mainly due to an excess of green component and a noticeable lack of blue. Of course, for the average viewer, this won’t be a drastic flaw, but if you value perfect whites, natural skin tones, and harnessing the full potential of these new "super" quantum dots from the structure, then the TV is begging for professional calibration.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

After conducting a professional calibration, we were able to greatly improve the situation in the factory Filmmaker Mode. Following our adjustments, the errors in the ColorChecker test and across the entire wide colour gamut dropped below the threshold of human perception – that is, below a value of 3, which is indeed a very good result. The TCL C7L definitely benefits from such a treatment in terms of colour fidelity, and it's hard to deny that. However, the management of brightness in HDR content after calibration appears to be a bit worse. As I described earlier – even though we set this model up properly, when we turn on real film scenes on the television, it can manage its brightness in quite a peculiar way. It often brightens certain elements on the screen in a manner inconsistent with the creator's intent, which is visibly apparent on the EOTF graphs measured in specific films. Despite this flaw – or rather, this specific characteristic of the television – one cannot take away from it: after calibration, the C7L was able to reproduce the colours flawlessly.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

This point could be called in a sense the Achilles' heel of the C7L model. Unfortunately, this television uses an older chipset from MediaTek – the Pentonic 700 – which has never been known for outstanding digital image processing. This is clearly visible in the functioning of the gradual smoothing feature, which is responsible for reducing jagged edges and removing digital noise. It simply works very poorly – when set to a low level, its effectiveness is practically none. The only small plus here is that the algorithm doesn't mess up anything else in the image and doesn't forcefully blur details. The upscaling, that is, the scaling of the image from lower resolutions to 4K, performs a bit better. It is simply adequate and does not stand out in any particular way against the competition. However, it cannot be denied that the C7L would greatly benefit in this aspect if the manufacturer decided to use the newer Pentonic 800 processor, which is now being found in an increasing number of competitive models.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

TCL C7L features a native 4K panel with a refresh rate of 144 Hz, which can even ramp up to 288 Hz at lower resolutions when using a PC. These are certainly very high and commendable figures on paper, but in everyday life, it's worth remembering that almost all dynamic content you display on this television will still revolve around a maximum of 120 Hz. To tame this dynamism, the TV menu includes a motion smoothing system called "Motion Clarity." It offers several predefined modes, including a user mode, which we highly recommend setting manually using our tried-and-true guides on our YouTube channel. You’ll find two key sliders available. The first one, "Motion Blur Reduction," is responsible for reducing blurring and improving sharpness in 60fps dynamic content, such as sports broadcasts. The second slider, "Flicker Reduction," allows for the addition of artificial frames in movies and shows recorded at cinematic 24 or 30 frames per second. This naturally allows for the complete elimination of the annoying stutter effect during camera movement shots.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.

When it comes to gaming, the TCL C7L is simply an outstanding television for gamers. With the presence of two full-bandwidth HDMI 2.1 ports at 48 Gbps, it provides access to all the key features that console and high-end PC owners require. We have a well-functioning ALLM mode with very low input lag and VRR frame synchronization, which operates within an impressive range from 48 to 288 Hz. Importantly, unlike some competitors, TCL has ensured a proper implementation of the console HDR10 HGIG profile and support for Dolby Vision in games. This is complemented by a very well-designed gamer panel, known as Game Bar, which even allows for editing its appearance and changing the theme to perfectly match the style of your console.

The only thing that can – and should – be critiqued here is the fact that the television only offers two full HDMI 2.1 ports, while the other two are older HDMI 2.0. This creates quite a significant logistical problem. Why? Because one of those fast ports also supports the eARC audio return channel. In practice, this means that if you connect a soundbar or home theatre system to the television, you’ll only have one available HDMI 2.1 port left. If you have two consoles or a console and a powerful computer at home, unfortunately, you’ll have to give something up or constantly juggle cables at the back of the unit while maintaining comfortable audio system control.