Hisense E7Q PRO / E79Q PRO vs Sony BRAVIA 2 II (S25M2)

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

Sony Bravia 2 II isn't a particularly bright TV and unfortunately that's immediately obvious in HDR. In our measurements brightness stayed around 300 to 330 nits, which is far too low for the brightest parts of the image to look truly impactful. In practice HDR here doesn't differ that much from regular SDR. Bright highlights, the sun or lamps are of course visible, but they lack the intensity you'd expect from HDR content. The Bravia 2 II is therefore much better suited to standard SDR material, where its limited brightness will be least noticeable.

Colour gamut coverage

The Sony Bravia 2 II also doesn't impress when it comes to colour. The TV doesn't use any extra gamut-expanding filter, such as the quantum dots found in QLED sets or a PFS phosphor layer. In our measurements it covered about 78% of the DCI-P3 gamut and roughly 57% of the very wide BT.2020. That's definitely too little to deliver truly saturated colours in HDR material. More intense reds, greens or turquoises will simply be less striking than on TVs with an expanded colour gamut. The Bravia 2 II is much better matched to the standard Rec.709 gamut used for films, series and SDR broadcast.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

The out-of-the-box colour reproduction in Kino mode was really quite good, at least for ordinary SDR material. The Bravia 2 II had a slight tendency to boost reds, which made some colours lean a bit warmer, at times with a faint pinkish tint. That wasn't a major fault and during normal viewing the picture still looked fairly natural. There was a bit more going on with image brightness. Looking at the gamma curve, Sony doesn't stick perfectly to the reference value. The darkest areas are slightly lifted, while as brightness increases the gamma gradually rises and a large part of the image becomes darker than it should. However, the difference isn't big enough to seriously bother during everyday watching. Overall, SDR straight out of the box performs quite decently.

The situation is much worse in HDR. We've already mentioned the limited colour gamut, but on top of that the Bravia 2 II quite aggressively manipulates image brightness. The EOTF curve sits below the reference for much of the range, which means the TV renders most mid and brighter parts of the scene darker than the source material intends. Only towards the very end of the range does the curve flatten out, as the panel reaches the limits of its capabilities. Combined with a peak brightness of around 300 nits, this gives HDR that not only lacks much punch but can simply look too dark.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

Calibration did a lot for the Bravia 2 II, especially with SDR content. Above all, we managed to even out the white balance and tidy up the gamma, which now stays much closer to the reference value. As a result, the image no longer has the earlier pink cast, and the brightness across different areas is much better organised. You can also see it in the colour errors, which after calibration dropped to a very low level (with only minor issues in the most saturated reds).

We also partly managed to rein in the Bravia 2 II in HDR, especially in the way the TV handles image brightness. However, there is one thing no calibration can fix: the panel's capabilities. A narrow colour gamut means the TV physically can't reproduce the most saturated colours recorded in HDR content. On top of that, the low contrast of the IPS panel causes darker scenes to be covered in a grey haze, which robs colours of some of their depth. So we can improve how the Bravia 2 II uses its capabilities, but we can't overcome the panel's inherent limitations.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

Upscaling on the Bravia 2 II performs quite well and the TV maintains the standard we've come to expect from Sony. Lower-resolution material is sensibly upscaled to 4K, and the image is slightly smoothed without excessive edge sharpening. It's less successful at dealing with content that shows visible compression artefacts. That's down to the "Digital Noise Reduction" function, which on the "High" setting can smooth some ugly banding. The problem is it does so quite aggressively and, along with the imperfections, removes a lot of fine detail, including natural film grain. What's more, when there's more motion on screen its effectiveness drops considerably and the improvement is minimal. For that reason we generally didn't use this feature for everyday viewing.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Bravia 2 II uses a 60 Hz panel and, for what it is, handles motion quite well. However, bear in mind it’s an entry-level panel and its limitations are especially noticeable with sports. The TV can’t interpolate 50/60 fps material to a higher refresh rate, so it can’t further improve the sharpness of fast-moving objects. For films and series there’s a conventional motion-smoothing feature that can reduce the judder typical of 24 fps material.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.

The Bravia 2 II isn’t a TV that’s particularly suited to gaming, and the feature list makes that clear pretty quickly. You basically only get automatic low-latency ALLM and a simple Game Bar where you can view basic signal info and change a few settings. That’s where the positives end. The TV doesn’t support VRR or 120 Hz (not even at lower resolutions) and on top of that it has problems correctly implementing HDR HGIG. It’s fine for occasional console play and, thanks to low input lag, the controls remain responsive, but if you’re after a TV primarily for gaming the Bravia 2 II is a significantly limited choice.