Hisense E7Q PRO / E79Q PRO vs Samsung R85H / R86H

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

When it comes to brightness, the R85H performs quite well. In most of our test scenes the TV reaches around 800–900 nits, and with larger bright elements it can exceed 1000 nits. These aren't, of course, on the level of the most expensive Mini-LEDs, but they're more than enough for watching films and TV series in HDR and the effect can be quite noticeable. The problem reappears in more demanding scenes, where there's a small bright element on a very dark background. Here the TV can greatly reduce its brightness to avoid lighting up too much of the screen. In our measurements such small highlights fell as low as around 200–250 nits, so it's clear that a limited number of local dimming zones combined with the specific behaviour of the algorithm has consequences here. Fortunately, it doesn't affect viewing all the time. In typical, mixed HDR scenes the R85H looks good and can provide good image dynamics. It's just that with very small points of light you shouldn't expect as strong an effect as on TVs with a much larger number of zones or on OLEDs.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

In Filmmaker mode our R85H sample in SDR performed adequately, but a few issues immediately stood out in the measurements. In the white balance, as brightness increased more red was added while blue decreased. As a result, the brighter parts of the image had a slightly too-warm tint. Gamma only held the target value at the start. It then gradually fell, which left most of the image a little too bright. The combination of these two factors also affected the colours, with errors growing particularly in the brighter and more saturated samples. It did not look bad, but for Filmmaker mode we expected a bit more accuracy. Interestingly, our sample fared noticeably better in HDR. The white balance was much more even and the individual components stayed close to one another across most of the range. Only in the brightest parts did red start to be lacking, causing white to shift subtly. The EOTF curve looked very good, tracking the target luminance across almost the entire range. That does not mean HDR colours were perfect. The Colour Checker still shows some deviations, especially for some of the more saturated colours, but the errors are clearly smaller than in SDR.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

After calibration the R85H shows it has really substantial colour reproduction capabilities. SDR performed best: white balance could be brought almost perfectly into line, and gamma stays very close to the target value across most of the range. That also translated into very low errors in the ColorChecker, so there's really little to criticise here. HDR also shows a clear improvement, although some issues can't be corrected as well. At the highest brightness levels the character of the backlight itself becomes apparent and the individual components of the white balance begin to diverge. The same applies to the most saturated colours, which don't always land exactly where they should. Despite these limitations the overall picture is considerably more accurate than factory settings, and the biggest difference is definitely visible in SDR. However, there is one thing calibration can't fix. With heavily saturated elements the colour can slightly bleed onto adjacent bright areas of the image. It's easiest to notice on white, which can pick up a faint tint of a neighbouring hue. It doesn't occur in every scene, but when the material is demanding the effect can be visible. This is more a feature of the way the RGB backlight operates than an issue with picture settings.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

In the R85H, image processing is handled by the Micro RGB AI Processor. The name is new, but when it comes to upscaling lower-quality sources, the TV's behaviour is very similar to what Samsung has shown before. And that's not a bad thing, because Samsung has handled this aspect quite well for years. Lower-resolution material is displayed cleanly, edges don't become overly soft, and the TV doesn't try to artificially extract detail at all costs. The result is simply balanced, and for regular TV or older recordings the R85H performs as you'd expect from Samsung at this level. There's still a small downside: overscan, which can't be completely switched off at the lowest resolutions. Another matter is the extra processing applied to low-quality sources. The R85H can smooth posterization and tidy up heavily compressed footage, but it's worth emphasising that it does so relatively aggressively. At stronger noise reduction settings it starts removing not only compression artefacts but also fine detail and the natural film grain. So it's best to use it only when the source actually needs it.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

R85H has a 144 Hz panel, so motion handling is really good here. You should remember that the extra hertz above 120 will mainly be used when connected to a computer, so in this category we don't treat them as any particular advantage. For films and TV, what's more important is that the panel is fast enough to provide access to an advanced motion smoothing feature, "Motion Clarity", which lets us set motion from more film-like to very smooth. The panel's response time is a bit worse. Since it's a VA panel, fast-moving objects can leave a slight trail. On a bright background this isn't very noticeable, but the darker the scene, the more noticeable the smearing becomes. This is a typical characteristic of this type of panel and it's easiest to spot in dark scenes.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.

Samsung has been steadily expanding its gamer features for several years, and the R85H really doesn't lack anything important. The TV supports 4K at 120 Hz, VRR and ALLM, so it can easily make full use of the PlayStation 5 or Xbox Series X. HGiG also works properly, so when HDR is set correctly on the console, games maintain their intended brightness and you don't unnecessarily lose detail in the brightest parts of the image. The only bigger omission is Dolby Vision Gaming, which Samsung doesn't support on any of its TVs.

The Game Bar is also very useful, a handy menu you can bring up without leaving the game. You can quickly check the frame rate, VRR status or change the key picture settings. Samsung also includes a few less obvious features, like the ability to change the aspect ratio or Game Motion Plus, which can further smooth games running at 30 or 60 fps. Of course this comes at the cost of higher input lag (around 55 ms), but for slower-paced titles it may be an interesting option for some.