Hisense E7Q PRO / E79Q PRO vs LG OLED G6 (G64LW, G66LS)

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

The LG G6 is currently one of the brightest OLEDs on the market. Its peak brightness reaches nearly 2500 nits and, best of all, this translates directly to real movie scenes. The TV flawlessly extracts details in the bright areas of the image. And this is regardless of whether we are talking about very small points in the form of stars in the sky or slightly larger elements on the screen. Naturally, with full-screen, uniformly white scenes, the brightness of the G6 drops due to the panel protection system (ABL). However, in real, varied movie shots, this value still hovers around an impressive 2000 nits, which can be considered a remarkable result. The coverage of the color palette also deserves praise. The new 2nd generation Tandem OLED panel has brought about only a cosmetic change, but still an improvement. The coverage of the DCI-P3 color space reaches nearly 99.5%, while the ultra-wide BT.2020 is around 84%. These are very good results, although it's important to remember one thing: at extremely high brightness levels, the volume of colors will be lower than in QD-OLED panels from Samsung Display due to the use of white sub-pixels (WOLED). However, in everyday content and most films, capturing this difference will be very difficult.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

We tested the LG G6 in the best factory mode for colour fidelity, which is FILMMAKER MODE. In the case of our test unit, this mode was reasonably well tuned straight out of the box. In SDR content, the only issue we noticed was the white balance, which leaned towards warmer tones. This made the image occasionally appear slightly yellowish, but overall, it wasn't a significant problem. The G6 performed a bit worse in HDR content. There, the white balance showed too much blue component. This caused the image to veer towards cooler shades, resulting in quite noticeable errors. As can be seen on our ColorChecker chart, the colours shifted towards these cooler registers. Nevertheless, considering the factory settings, the television presented a perfectly decent level. However, we know that OLED screens – particularly those from LG – respond exceptionally well to professional calibration, so we immediately proceeded to do just that.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

After completing a professional calibration, we gained complete control over the panel, and we managed to align all parameters to nearly zero. We were able to tune the white balance perfectly, which removed the factory's cool and warm tints from the screen. The effects are visibly clear in the ColorChecker test – the average colour reproduction errors dropped below the critical value of 1-2. And what does this mean? PERFECT colours, without any distortion! However, as a reviewer’s duty, we must point out how the LG G6 arbitrarily manipulates brightness, which is due to the EOTF curve's behavior. When we look at the standard synthetic graph, it might seem that the line is quite straight. However, the situation changes when we turn on the measurement filter, which shows how the television interprets brightness in actual, moving film scenes (EOTF in MOVIES). Then, it is clear as day that some of the smallest fragments on the screen are slightly overly brightened by the algorithm. Of course, for the average viewer, such a deviation will practically go unnoticed, but in the test of such an expensive screen, it’s worth noting – especially since we are talking about a model that has huge aspirations for the title of the best television of the year.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

No matter what one might say about the G6's issues with near-black signal, it must be fairly acknowledged that it handles heavily compressed material and lower resolution content extremely well. All unwanted, ugly tonal transitions are effectively reduced here by the "Smooth Gradation" feature. At the "Low" setting, the algorithm works flawlessly – effectively masking the artifacts resulting from strong compression without destroying the sharpness and details in the frame. Higher levels of this feature do further smooth the image, but they start to blur the real texture elements of the objects, so we recommend keeping this slider at a low level. As for the actual upscaling to 4K, the processor does an excellent job – edge sharpness and detail reconstruction are at the highest level, and in this respect, the G6 is on par with the global leaders.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The LG G6 is an OLED television, so in the category of motion fluidity, it traditionally deserves the highest marks. The TV supports very high refresh rates of up to 165 Hz in 4K resolution, but most importantly – there are absolutely no signs of blurring on the screen. The response time of the matrix is virtually instant, ensuring that dynamic images remain perfectly sharp.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.

The LG G6 is a true beast for gamers and one of the best-equipped TVs on the market in this regard. The manufacturer didn't compromise and equipped this model with four full HDMI 2.1 ports with a maximum bandwidth of 48 Gbps. This means that no matter which port you plug in your PlayStation 5, Xbox Series X, or powerful PC, you'll get the absolute maximum performance out of them.

The TV supports a full suite of gaming technologies: from VRR (Variable Refresh Rate), to AMD FreeSync Premium Pro, and Nvidia G-Sync Compatible. Let's add to that a remarkably low, almost imperceptible input lag and an excellently functioning game panel (Game Optimizer), which allows you to constantly monitor signal parameters. Gaming on this screen, with the perfect black of OLED and powerful refresh rates, is pure pleasure.