Hisense E7Q PRO / E79Q PRO vs IFFALCON U85X

When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.

iFFALCON U85 handles HDR in a rather dual manner – on one hand, it can surprise with a solid peak brightness of around 650 nits, which places it significantly above average in this price segment. This is particularly evident in bright, full-screen scenes. Examples from movies like Life of Pi or the final test sequences from The Meg prove that the television can maintain the power and essence of the HDR effect when the entire panel needs to “ignite,” providing truly satisfying experiences. However, problems arise in high-contrast scenes, where smaller, bright details appear on the screen; the dimming algorithms prioritise black depth so much that they can crush the brightness of small bright points down to just 100 nits, drastically lowering the image dynamics and depriving us of the real “bite” we expect from HDR standards. However, the question of colours remains a sweetener, as thanks to the use of the PFS phosphor filter (marketed as QLED by the manufacturer), they look very good, achieving nearly 94% coverage of the DCI-P3 colour gamut, which allows for a rich and vivid image in most content.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.

We tested the factory colours in the iFFALCON U85X model in “Film” mode, which is definitely the most accurate among all available settings, although it is still far from perfect. The main issue that catches the eye in both SDR and HDR content is the improper white balance – an excess of blue and red contributes to a slight purple tint in the image, detracting from the naturalness of the film scenes. An even greater challenge is how the television manages its brightness. Analysing the gamma chart for SDR signal, we noticed significant instability: instead of adhering to the standard value of 2.4, the device oscillates around 2.2, then suddenly makes an unnatural jump to around 3.0. In practice, this leads to confusing effects – large, bright surfaces on the screen appear too dark, while smaller elements are unnecessarily brightened. A similar characteristic can be found in the EOTF curve, which makes the image unpredictable and loses its cinematic authenticity.

In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.

After professional calibration of the movie mode, we must admit that the effect is more than satisfactory – the iFFALCON U85X undergoes a true transformation here. Colour errors in SDR content have dropped to a level below 2, making them practically undetectable to the human eye. We managed to set the white balance almost perfectly, and brightness management (gamma) has become almost exemplary. As a result, with standard quality materials, the television simply looks perfect and it's hard to fault it.

In the case of HDR signal, the situation has also improved significantly, although here the nature of the device is a bit more noticeable. Colour errors have been reduced to around 3, which is an outstanding result in this price range. It's worth taking a look at the EOTF chart (available on the right side of the screen in filters: 4K HDR, gamma / EOTF) to see what is not immediately apparent regarding brightness management by the U85. Though the reference line looks decent, in actual film scenes the television still interprets the signal “in its own way” due to very aggressive local dimming zone algorithms. Does that disqualify this model for watching HDR content? Absolutely not. It’s simply a typical issue with nearly every Mini-LED that has to balance high brightness with the attempt to maintain deep blacks. One just needs to be aware of these technical limitations, which are unavoidable in this segment.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.

When it comes to scaling images to 4K resolution, the iFFALCON U85X performs solidly. The device effectively boosts low-quality signals, making even older materials look clean and clear on the 4K panel. At extremely low resolutions, such as 480p, you can notice slightly jagged edges (especially on thin lines), but let’s be honest – this is a scenario you'll only encounter while watching very old recordings, so in everyday use, it’s not a real issue.

On the other hand, the digital processing aimed at smoothing tonal transitions performs significantly worse. Although the menu features a function called “Gradual Smoothing”, its effectiveness is at least debatable. In practice, it does not effectively eliminate banding (colour stepping) and, worse yet, can cause more harm than good. This filter can be too aggressive where it shouldn’t be, artificially smoothing out details that shouldn’t be touched, such as the natural texture of the face or the fine details of skin texture. Instead of improving quality, this function can give the image an unnatural, “plastic” look, so it’s best to use it with caution or, preferably: leave it turned off.

In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Unlike budget constructions that can resemble a slideshow in dynamic sports scenes, the iFFALCON U85X is a heavyweight player equipped with a panel featuring a native refresh rate of 144Hz. It's worth remembering that in the realm of movies, series, or sports, we'll predominantly operate at 120Hz due to the specifics of image enhancement systems. Such a fast panel is excellent news for gamers and sports fans, as it opens the door to advanced motion settings that simply aren't available in cheaper 60Hz models.

Everything is managed from the menu “Motion Clarity”, where instead of using ready-made, often overly aggressive modes, we strongly recommend a custom configuration based on two sliders. The most important of these, Flicker Reduction, is responsible for fluidity in films – here, it's best to aim for a value around 4, which helps maintain the natural, cinematic character of motion without falling into the artificial “soap opera effect.” Meanwhile, the first slider, Motion Blur Reduction, is key to success in sports broadcasts. In this case, it's worth going all out and setting it to maximum, ensuring that the image remains sharp during fast-paced action on the field, while annoying ghosting is eliminated.

E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.

iFFALCON U85X is an outstanding piece of gear for gamers that has pretty much everything you could ask for from a modern screen for console or PC. It features two full-fledged HDMI 2.1 ports with a full bandwidth of 48 Gbps, which opens the door to key technologies such as VRR and ALLM, ensuring smooth gameplay without screen tearing and with minimal lag. The TV effortlessly handles high refresh rates at various resolutions, and a real curiosity is the mode that allows for up to 240Hz when dropping down to Full HD quality. Everything is managed by the Game Bar (which is a faithful copy from TCL), allowing for instant switching of picture modes, personalization of the interface appearance, or even adding a virtual crosshair in the middle of the screen.