Hisense E7Q / E79Q vs LG QNED80A6A (IPS)

Hisense E7Q / E79Q is a mid-brightness TV, with a peak luminance level of around 350-380 nits. This is the absolute minimum that allows viewing HDR content in a way that's close to the creators' intentions, though without a distinct "wow" effect. The results of synthetic tests on white test patterns were confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly even, but it's hard to talk about a true "burst of light" here. In everyday use, such as when watching Netflix or YouTube, the HDR effect is acceptable and is more than sufficient for most users. However, it must be said clearly – this is not the level of top-end screens, and one shouldn't expect that at this price. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to score quite a few points: it's a QLED panel of the PFS LED type, using an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is around 92%, which means that the colours in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price bracket.

When it comes to image dynamics and brightness, the QNED80A keeps its feet firmly on the ground. It’s not a "light beast" – during our measurements, peak luminance hovered around 350-400 nits. To put it bluntly: these are values that won't fully unleash the potential of HDR formats. So don’t expect the glare of the sun or car headlights in films to blind you. However, this television has a powerful ace up its sleeve that saves the overall image quality – it's the colours. LG engineers have employed an advanced filtration system (technically based on phosphor PFS, marketed as QNED/NanoCell), which does a fantastic job. Thanks to this, despite average brightness, the screen can generate exceptionally saturated and pure colours. Our instruments showed coverage of the wide cinematic DCI-P3 colour gamut at around 93-94%. This is a result that outclasses most standard LCD televisions. In practice, this means that when watching 4K HDR content, the image – although not very bright – is very vivid, lively, and delights the eye with its depth of colours.

In Filmmaker mode, the Hisense E7Q / E79Q television really managed to impress. After the first measurements, it turned out that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple hue, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained cohesive and pleasant to view. A much bigger issue was the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening contrast and taking away depth. Gamma values could drop from the reference 2.4 down to around 1.9, making the image look as though it was covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Here, regardless of whether you come across the VA or IPS version, the situation looks identical. LG engineers have once again served us their vision of a "gaming look," which unfortunately has little to do with accuracy. When switching to a console, the white balance automatically shifts to very cold regions. The image is dominated by blue, making it seem artificially sharpened, and the white is so aggressive that it almost burns out. This creates an effect we associate with garish retail modes – everything is meant to shine and scream "I’m digital." While some may like this, we must say it bluntly: it is not an accurate image. If you care about naturalness, we suggest you immediately check the settings and change the colour temperature to a warmer one.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve almost perfect image quality – most of the errors in the Color Checker test dropped below a value of 3, and often even 2, which is a remarkable result for this class of equipment. The biggest improvement came from aligning the brightness characteristic (gamma), which made the image no longer look blown out and regained natural depth. In HDR content, it was also possible to improve the colours and eliminate the purple tint that we mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, overexposing some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained quite a bit after calibration. In everyday use, the television presents a coherent, natural, and pleasant-to-the-eye image, and the difference compared to the factory settings is indeed huge.

After professional calibration, the QNED80A in the IPS version has changed beyond recognition, especially with "ordinary" content (SDR). We managed to eliminate the greenish tint and calm down the overly bright gamma. In classic television or older games, colour errors (DeltaE) have fallen below the threshold of perception (value < 2). The image is now coherent, natural, and truly pleasing to the eye. The situation is somewhat more complicated in HDR mode. Although the colours are now in place, the TV struggles with perfect brightness control (EOTF curve). Due to the limitations of edge lighting and the rather poor adjustment options provided by LG in this area, the TV's software at times "does what it wants" just to mask the imperfections of black and contrast. However, this is not a cause for concern – despite these technical limitations, the image after calibration is a class above what you saw out of the box.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest points of this television. It is evident that the manufacturer has opted for simplicity rather than advanced image processing algorithms. The television does not offer any features that smooth tonal transitions or systems that enhance image clarity, which makes lower resolution materials look quite raw. Subtle compression edges can be seen on the screen, which better processors in other models can effectively hide.

During the testing of HD materials, we noticed that the E7Q tries to artificially boost detail, which sometimes works and other times has the opposite effect – the image becomes soft, slightly blurred, and at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also a lack of finesse in detail integration that better image processors provide.

It often happens that cheap 4K TVs mercilessly expose the flaws of low-resolution materials. Here, it's different. The QNED80A is great equipment for watching content that isn’t perfect. The processor does a great job of scaling the image, making even older recordings look quite decent on the 4K screen – they are consistent and free of digital noise. Interestingly, there’s a gradation reduction feature available in the settings. It’s particularly effective in combating what is known as banding in low-bitrate materials. Of course, you need to approach it with some caution. Due to the lower processing power of the chip (in comparison to the premium series), turning on this option can sometimes result in unwanted artifacts or blurring. Despite this risk, we encourage experimentation, as in many cases this feature can save a viewing of low quality.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so sports fans in 4K may feel a slight disappointment – you simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the picture to their own preferences – more cinematic with visible frames or smoother, in a theatrical style.

When it comes to motion reproduction, the QNED80 unfortunately has a bit of a disadvantage. The TV is built on a 60Hz refresh rate panel, which is quite disappointing for the QNED series in 2025. If you're looking for perfect sharpness in dynamic football matches, you might feel a bit let down. The solution in this situation is the TruMotion system. It allows for artificially adding frames, which smooths out the picture in movies and TV shows. In the menu, you'll find a De-Judder slider – we recommend setting it to a value of 2, 3, or 4. This is the "golden mean" that improves fluidity without turning the film into a soap opera.

Hisense E7Q / E79Q is a really good TV for gamers, even though it doesn’t support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There's ALLM, which is auto-switching to low latency mode, allowing the TV to activate game mode with very low input lag automatically. We also have VRR, working up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most console games don’t exceed this limit anyway. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame counter, or even… an on-screen crosshair – in the Vidaa system amusingly called a “target point,” which is the result of a clumsy translation from the Chinese manufacturer.

Special praise should go to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. This means that if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q really performs well as a gaming TV – especially for those who aren’t looking for perfection but a solid and fast screen for everyday gaming.

In the gaming section, we won't be pulling the wool over your eyes – the QNED80A is not e-sports equipment. The lack of 120Hz signal support is a fact to accept. However, LG's engineers have done everything to squeeze the maximum potential out of this 60Hz panel, providing gamers with a desirable set of features. Above all, the TV supports VRR (in the range of 48-60Hz) and ALLM. This means the image is smooth and doesn't stutter, and the TV automatically switches to low latency mode as soon as you grab the controller. Accessing these options is ridiculously easy thanks to the dedicated system overlay – Game Dashboard. It's also worth appreciating the support for the HGiG format. This is a nod to owners of modern consoles. Even though the screen doesn't support gaming Dolby Vision, HGiG ensures that the TV "understands" how to display games in HDR. This helps avoid the effect of blown-out clouds, which is unfortunately a plague on cheaper LCD TVs.