Haier M95E vs LG MRGB85B

If there is one category where the Haier M95E absolutely shines, it is the HDR effect, powered by the raw power of the backlight. This television cannot be denied its reputation as a truly bright device. In both most film scenes and during our synthetic measurements, the panel easily reached, and often exceeded, the threshold of 1200-1500 nits. This directly translates to the viewing experience – the image has punch and truly allows one to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When particularly demanding shots filled with small but intense bright points appear on the screen, the M95E, while not losing its resonance and not dimming, pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is evident that the algorithms controlling dimming have been programmed to prioritise brightness and the visibility of the smallest details, even if this comes at the cost of perfect black levels. We are not entirely convinced that this is the healthiest approach; nonetheless, it must be admitted that the general capabilities of the M95E in this regard are indeed substantial. A huge positive is that we are dealing with a Mini LED QLED construction. The use of a quantum dot layer brings measurable benefits in the form of wide coverage of the colour palette, which in our tests reached nearly 96% of the DCI-P3 space. This guarantees that the television has full predispositions for displaying vibrant and appropriately saturated colours.

LG MRGB85 offers moderate brightness. On test patterns it reaches around 700 nits, which is a decent result in itself. In real movie scenes, however, values are lower and most often fall in the 400 to 600 nits range. Bright, wide shots look best. In scenes with large areas of black the TV noticeably reduces luminance, attempting to keep contrast as high as possible. The HDR effect is therefore visible, but it is far from the level offered by more advanced Mini-LED designs. Particularly in darker parts of films, the limitations of the edge-lit backlight and imprecise local dimming become apparent again.

HDR colours

A much stronger suit of the MRGB85 is its colour. The TV covers around 95% of the DCI-P3 colour space and 74% of BT.2020, so HDR content can look vivid and impressive. Colours are well saturated, and the difference compared with basic LCD TVs is clearly noticeable. It is worth noting, however, that this is not a classic RGB backlight, where each of the three primary colours is generated by a separate diode. Red is produced by a PFS phosphor, which expands the palette and achieves more saturated red tones. This solution performs well for colour reproduction, but it does not change the limitations of the local dimming. The diodes are not driven independently in the way the series name might suggest... so it turns out that Mini RGB is not the same as Mini-LED RGB!

Each TV is evaluated primarily based on its default cinematic mode – in this case, "Movie" – which theoretically should be the "best" and most accurate straight out of the box. Unfortunately, with the Haier M95E, the word "best" is absolutely not synonymous with the word "good." Even during SDR viewing, the picture revealed evident issues: white balance skewed too far towards red, and excessive, unnatural colour saturation led to noticeable colour deviations. Worse still, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to the merging of details in shadows, which irretrievably disappear into a black void.

However, the real disaster arrived when switching to HDR content, still remaining in "Movie" mode. It's hard to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight by Haier's engineers during this stage – but instead of cinematic accuracy, the image started to resemble a vivid "Dynamic" mode. The white balance exposed significant issues with blue color, which in turn resulted in unnatural sharpness and artificial over-brightening of the entire scene. As if that wasn't enough, the EOTF curve's characteristics mercilessly revealed that the TV also had fundamental issues with managing the local dimming system in this setting. We haven’t calibrated many Haier TVs in our career, but we know for sure already that the M95E definitely needs it.

We tested the TV in Filmmaker Mode because, of the available presets, it produced the image closest to reference. The out-of-the-box colour reproduction wasn’t perfect, though. The biggest deviations were in the white balance, with too much red and not enough blue in the image, so the overall picture shifted noticeably towards warmer tones. Whites took on a slightly yellowish tint, and skin tones and bright areas didn’t always look natural. It wasn’t a fault that ruined the viewing experience, but in a direct comparison with the same panel after calibration the difference was clearly visible.

The calibration process left us with extremely mixed feelings. On one hand, we noted considerable success in the area of colour. By using the options available in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content finally freed itself from the irritating red dominance, and the HDR image stopped resembling the vivid, retail demonstration mode. The entire colour palette and its saturation were also clearly corrected – maybe not perfectly, but to the extent that the software allowed, and the difference was visible to the naked eye.

And on this, unfortunately, our list of corrections pretty much ends, as M95E simply didn't allow for any more. As we signalled earlier, most settings related to the brightness of the image do not respond to our commands at all. This means that we were not able to control its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television still tends to darken details in SDR content, which was confirmed by the inflated gamma, merging details in the shadows. Meanwhile, the EOTF curve in HDR mode still mercilessly exposed all those previously mentioned problems with chaotic local dimming management. And although the calibration process itself achieved a lot, removing most of the colour issues, in the end, we had to capitulate.

Calibration primarily corrected the white balance and removed the previously noticeable warm cast. After the correction, whites no longer had a yellow tint and colours became more neutral and natural. The biggest improvement was seen in SDR material, where the picture looked even and much closer to the reference. A similar effect was achieved in HDR. After calibration the image became more controlled, although not all of the TV’s limitations could be eliminated. The main issue remained intense reds, which were not always reproduced with sufficient precision. In practice the MRGB85 handles everyday SDR content very well, but in more demanding HDR material its limitations are still clearly visible.

No worries, but what happens to those colour transitions when lower quality material with compression artifacts comes on screen? Unfortunately, we have some bad news for you. Even though in the menu we can find an option responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes an avalanche of additional, nasty artifacts, noticeably blurring the entire image, and ironically – it often doesn’t even remove those unwanted “jaggies” it was meant to tackle. This feature might as well not exist at all.

We can write many more warm words about the overall upscaling, which is the process of raising lower resolutions to the native 4K matrix. The image after upscaling looks really decent – it’s neither overly jagged nor artificially smoothed. In this particular area, the M95E really does the job.

Upscaling and digital image processing perform quite well in the LG MRGB85. The Alpha 8 AI 4K Gen7 processor efficiently upscales lower-resolution material, and you can easily turn off overscan regardless of the source. The TV also handles compression artefacts well. The "Smooth Gradation" function can effectively reduce visible banding and tonal unevenness, but it isn't always precise. At higher settings it can also smooth out fine details, such as the texture of materials. A plus is that it doesn't remove film grain. The safest option is the "Low" or "Medium" setting, which offers the best compromise between artefact reduction and preserving detail.

In terms of motion fluidity and blurring, our feelings are quite mixed because the M95E is a paradox television. Let's start with absolute admiration: the heart of the device is its 144Hz panel, but what really impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with complete certainty that Haier has equipped it with one of the best VA panels currently available on the market when it comes to minimising blurring. It is rare to encounter an LCD panel that offers such clear, sharp, and ghosting-free motion. In this regard, the M95E is simply phenomenal.

And that is why the unpleasant surprise waiting for us on the software side is so painful. It turns out that this fantastic hardware potential is completely underutilised because the TV virtually offers no functioning options for improving fluidity. The smoothing systems that should help with lower frame rate content can indeed be found in the menu, but they essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high fluidity materials, you must be sure that the source is broadcasting them in native 120. In every other case, you will have to come to terms with a rather harsh, stuttering image, as the M95E will not help smooth it out in any way.

The LG MRGB85 is fitted with a VA panel with a native 144 Hz refresh rate, so its motion handling is very good. The TV easily handles 120 Hz content from consoles and higher refresh rates when connected to a PC. That matters not only for gaming but also when watching sport, where camera motion is noticeably smoother than on basic 60 Hz panels. There’s also the TruMotion system, which lets you set the level of motion smoothing yourself. You can keep a more cinematic motion or increase smoothness, which works well for live sports and TV programmes. The adjustment range is wide, so you can easily tailor the motion smoothing to your own preferences.

When it comes to features for gamers, the Haier M95E offers some strong arguments. First and foremost, it is fully prepared for the new generation of consoles and powerful gaming PCs. It comes equipped with two full-fledged HDMI 2.1 ports, which effortlessly handle 4K signals at 120Hz and even allow gaming at 144Hz. This is the foundation that guarantees us full utilisation of our available hardware. Furthermore, the key technologies work flawlessly here. The TV accurately detects the console and automatically switches to low-latency mode (ALLM), so we don’t have to fiddle with the settings. The frame syncing (VRR) also works efficiently, eliminating annoying tearing when the game’s smoothness slightly drops. Considering the exceptionally low motion blur of the panel, which we've already mentioned, the M95E creates a truly comfortable and responsive gaming environment. Of course, it's not a perfect package. A dedicated "Game Bar", which is a handy menu for gamers, would be useful, but that's really just a nice extra. A more serious omission is the lack of support for the HGiG standard, which impedes the perfect HDR configuration on consoles and can lead to overexposure. Despite these shortcomings, the core "gaming package" that the M95E offers is really solid and fully functional.

When it comes to gaming, the LG MRGB85 performs by far the best. The manufacturer hasn’t skimped on the kit and has essentially carried over the full suite of features from pricier TVs into this model. You get three HDMI 2.1 ports with full 48 Gb/s bandwidth. Each supports 4K 120 Hz from a console, and when connected to a PC also 4K 144 Hz. So you don’t need to worry which port to plug your console or PC into, as they all offer the same set of capabilities.

On board you’ll also find VRR, AMD FreeSync Premium, NVIDIA G-Sync Compatible, ALLM and HGiG. Dolby Vision Gaming is included too, allowing supported games to use high refresh rates and dynamic HDR simultaneously on Xbox. Rounding it off is Game Optimizer, a handy in-game menu. Without leaving the game you can change the picture profile, brighten shadow detail or check the current frame rate. In terms of gaming features, the MRGB85 therefore offers almost the same as significantly more expensive LG models.