Each TV is evaluated primarily based on its default cinematic mode – in this case, "Movie" – which theoretically should be the "best" and most accurate straight out of the box. Unfortunately, with the Haier M95E, the word "best" is absolutely not synonymous with the word "good." Even during SDR viewing, the picture revealed evident issues: white balance skewed too far towards red, and excessive, unnatural colour saturation led to noticeable colour deviations. Worse still, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to the merging of details in shadows, which irretrievably disappear into a black void.
However, the real disaster arrived when switching to HDR content, still remaining in "Movie" mode. It's hard to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight by Haier's engineers during this stage – but instead of cinematic accuracy, the image started to resemble a vivid "Dynamic" mode. The white balance exposed significant issues with blue color, which in turn resulted in unnatural sharpness and artificial over-brightening of the entire scene. As if that wasn't enough, the EOTF curve's characteristics mercilessly revealed that the TV also had fundamental issues with managing the local dimming system in this setting. We haven’t calibrated many Haier TVs in our career, but we know for sure already that the M95E definitely needs it.
We also took a close look at how Blaupunkt handles colours in movie mode, and here the matter is, to put it simply, twofold. We must once again clearly separate what we see in the standard SDR format from what happens when HDR is switched on, as they are two completely different worlds. Let's start with the better side of the coin. If you're planning to watch traditional TV, YouTube, or older films on this television, you can count on really well-tuned colours. In our test sample, the white balance in movie mode performed exceptionally well, which honestly surprised us. Of course, to avoid being too rosy, we noticed some drawbacks. Looking at the gamma charts, we observed that the processor struggles with properly dimming the image in its brightest areas. Additionally, there is quite a strong, at times overly aggressive, red saturation, which resulted in visible errors in reproducing certain shades. Despite this, overall, the image in SDR is simply solid and watchable without a grimace on your face. Unfortunately, the magic fades when we re-enter the world of HDR. Here, Blaupunkt behaves as if we suddenly switched it to store mode, and in its worst rendition. The excess blue in the white balance is so significant that it’s glaring, ruining any realism in the scene. Furthermore, the television interprets brightness very loosely, which, upon analysing the EOTF curve, clearly showed that for most of the time, colours simply appear washed out and lacking depth. This is also perfectly evident in the colour errors that become apparent in this mode. Once again, we are left with the same conclusion: Blaupunkt in SDR mode looks significantly better and more natural than in HDR, which seems to be forcefully added without proper refinement.