Katarzyna Petru
Bixby is alive. Although it has been treated more as a curiosity than a real assistant over the years, Samsung has decided that it's time for a true revolution. The new version, which is debuting on Tizen TVs, is designed not only to answer simple questions but also to genuinely help in discovering content and controlling the home.
From meme to a flesh-and-blood assistant
So far, Bixby has been losing out to Google Assistant and Alexa – and not just on televisions. The problem? A lack of natural conversations and meaningful context. Now Samsung promises a completely different experience. You're watching a movie and ask, “who is that actor?” – Bixby will understand that you mean the face on the screen and provide the answer. Want a new series similar to Breaking Bad or films with your favourite actress? Finally, you'll get accurate suggestions.
Not just TV, but also smart home
The new Bixby is also a control centre for SmartThings. You can turn on the lights, lower the temperature, or check the cameras with your voice – all without taking your eyes off the screen. Plus, classic questions (“how high is Mount Everest?”) will not only end with an answer, but also with a suggestion of video materials on the topic.
Where and when?
Starting with the USA, South Korea, France, Germany, Italy, and Spain. The 2025 Neo QLED and QD-OLED televisions will receive Bixby immediately, while older models—likely from 2024—will get it later. British users will have to wait, as there are currently no specifics. And what about Poland? There is no official release date yet, but given that the service is launching in major European countries, it can be assumed that Poland will receive the update in one of the upcoming waves.
And this is just the beginning
In autumn, Samsung will add the Vision AI update – real-time content translation, image and sound adaptation, better personalisation. All as part of seven years of free Tizen updates. And while the competition isn't resting (Google is preparing Gemini for Google TV, Amazon – Alexa+, and Apple – a new Siri), it seems that this time Samsung really wants to fight for the title of the most “smart” television in the living room.
