The king of size is one. Hisense dominates the market for gigantic televisions.

A few years ago, a 100-inch television was an exotic curiosity that only a few could afford. Today, it is a real market segment where – as the latest data shows – one player holds the cards. According to a report by the analytics firm Omdia, Hisense has maintained its position as the leader in the "super-size" (100 inches and above) category for the third consecutive year. The numbers speak for themselves: the Chinese manufacturer currently controls 57.1% of global sales in this segment. This means that every second giant screen going into customers' homes worldwide has come from the factories of the Chinese.

Two paths to a big picture: Laser TV and RGB Mini-LED

The success of Hisense is not by chance but comes from a two-pronged strategy. For years, the company has promoted the so-called Laser TV, which is a specific combination of a short-throw projector and a dedicated screen. In this niche but still growing category, Hisense is almost a monopoly with a market share of 70.3%.

MiniLED: New Leader at the Top

It's probably the biggest surprise that Hisense is the leader when it comes to the sales of MINI-LED TVs. They control almost 1/3 of the market. Exactly 29.3% of the market. This shows that the technology, which was supposed to be the domain of Samsung or TCL, has been effectively "taken over" by a brand that scaled production of this type of screen more quickly.

What awaits us in 2026? The flagship 116UXS is coming

For those planning to purchase a big screen in the coming months, the information coming from the editorial team of HDTVTest is particularly interesting. Hisense is preparing a strong model offensive:

• UR8 and UR9 Series: These will be “mass market” models (if one can talk about massiveness at such sizes), available in sizes ranging from 55 to 100 inches.

• Flagship 116UXS: This will be the first television to utilise RGB Mini-LED evo technology. (We saw it at CES):

Mundial 2026 as fuel for giants

Why is Hisense pushing so hard for 100-inch screens right now? The answer is simple: FIFA World Cup 2026. As Robert Andrews from the UK branch of the brand says in a conversation with HDTVTest, large sporting events have always been a driving force for equipment upgrades in homes. The company's strategy is clear; they want to provide specifications that have so far been reserved for the most expensive models, but in a size that OLEDs (due to cost and production processes) won't reach for a long time.

Source: HDTVTEST