Katarzyna Petru
Samsung isn't planning to yield any ground to Dolby. In 2026, the manufacturer will introduce HDR10+ Advanced – a new version of its HDR standard that aims to compete directly with Dolby Vision 2 and Dolby Vision 2 Max. So far, we've had HDR10, HDR10+, HDR10+ Adaptive, and HDR10+ Gaming. Now, a fifth variant joins the ranks, taking it a step further – not only enhancing contrast and colours but also analysing motion, the genre of the material, or how the Mini LED backlighting operates.
What's new in HDR10+ Advanced?
According to Forbes, the new format brings six features:
HDR10+ Bright – increased brightness and colours in TVs with luminance up to 4000–5000 nits;
HDR10+ Genre – intelligent image adjustment according to genre (movie, sports, series, etc.);
HDR10+ Intelligent FRC – adaptive motion smoothing depending on the scene;
HDR10+ Intelligent Gaming – real-time tone mapping for cloud gaming;
HDR10+ Local Tone-mapping – better control over Mini LED backlight zones;
Advanced Color Control – advanced colour correction for wide-gamut displays.
Debut in televisions 2026
Although Samsung has not yet demonstrated the HDR10+ Advanced functionality live, it seems that the first models with this standard will appear in televisions from the 2026 series – likely at the CES 2026 premiere in January.
Amazon Prime Video has already confirmed support, but the rest of the partners are currently silent. It’s no secret that Samsung has avoided Dolby Vision for years, so the new HDR10+ Advanced will likely remain exclusive to Samsung televisions for at least the first year.
HDR10+ vs Dolby Vision – new round
Currently, HDR10+ supports 174 partners, including Apple, Disney+, Netflix, TCL, Hisense, Panasonic and many more. However, Dolby Vision 2 and 2 Max introduce a new quality in terms of so-called content intelligence — dynamic analysis of content and movement. Now Samsung is responding in kind.
