Paweł Koper
The German brand Loewe, known for combining technology with luxurious design, has just unveiled its latest line of televisions called vega. While the market trend aims for larger screen sizes, Loewe is going against the grain by offering models in 32 and 43 inches. However, don't be deceived by their small dimensions – their prices make even the flagship OLED models from competitors look like... budget options.
German precision and... a very high price
The new Vega models, while based on LCD technology (Direct LED), have been priced extremely high by Loewe: the 32-inch model is set to cost €1500 (about AUD 5999), and the 43-inch model a staggering €1700 (about AUD 6999). In comparison, as rightly pointed out by the HDTVtest portal, you can today buy a significantly larger OLED TV, such as the 48-inch LG B5, for a fraction of that price, which offers better picture quality. However, Loewe is targeting a specific group of consumers – residents of luxury apartments and penthouses, where every inch of space counts, and the TV must match the expensive furniture. The casings are made from high-quality brushed aluminium, and the back of the device hides magnetic covers that elegantly conceal the messy tangle of cables.
Direct LED technology pushed to the limits
Why would we pay so much for an LCD TV? Loewe claims it's probably the best Direct LED panels in its class. The 32-inch version boasts 260 local dimming zones, while the 43-inch model has as many as 390, which is an unprecedented result for such small sizes. This translates to peak brightness of up to 880 nits (in the 43") and support for Dolby Vision IQ – a feature extremely rare in small receivers. Additionally, the cabinet includes a 60 W soundbar with Dolby Atmos support.
Premium gear for gamers?
Despite its luxurious pedigree, the Loewe vega does not fall short in terms of smart functions. The operating system os9 (based on VIDAA solutions from Hisense) offers all the key streaming apps, and support for Matter, Apple AirPlay, and Miracast makes connectivity to the home ecosystem easier. Gamers who opt for the 43-inch model will receive 120 Hz, HDMI 2.1 ports, and support for VRR and ALLM. The smaller 32-inch model stops at 60 Hz but still remains one of the most advanced options on the market for anyone looking for a small screen without having to make technical compromises. The question remains: is the style and craftsmanship worth three times the price of a decent OLED? For most, probably not, but for fans of the Loewe brand, the answer might be quite different.
Source: HDTVtest, Loewe
