Hisense L9Q Laser TV – the brightest UST projector is hitting the market in the USA and the UK!

Calendar 8/12/2025

Hisense L9Q Laser TV – UST projector with 5,000 ANSI lumens, 200-inch display, Google TV and Dolby Atmos. Launch in the USA, UK, and soon in Poland. Price from 28,000 PLN.

Hisense is finally launching its new flagship – L9Q Triple Laser Ultra Short Throw Projector – in the United States and the United Kingdom. The equipment was first showcased back in January 2025 at CES, so we’ve been waiting long months for the premiere. The new model replaces the incredibly popular Hisense L9H and is set to offer significantly greater brightness and even better picture quality. However, the launch has been postponed several times – the reason being issues with Dolby Vision, which the manufacturer plans to resolve with a software update.

Laser TV zamiast zwykłego projektora

Mimo że L9Q to projektor, Hisense od lat określa tę linię jako „ChooseTV”. Powód? Wbudowany tuner ATSC, który w USA pozwala oglądać tradycyjną telewizję naziemną, a nie tylko treści streamingowe. Producent reklamuje te urządzenia jako pełnoprawny zamiennik dużego telewizora – dzięki ogromnej jasności, obraz pozostaje czytelny nawet w pełnym słońcu.

Specifications and Image Technologies

Technically, there are a lot of new features here – LPU Digital Laser Engine 2.0, triple laser source, brightness of 5,000 ANSI lumens, 110% coverage of BT.2020, contrast of 5,000:1, support for IMAX Enhanced and HDR. The device can display an image with a diagonal of up to 200 inches, but for that, a distance of 25 cm from the screen is required (throw ratio of 0.18). On the other hand, 100 inches can be achieved with just 12 cm. It also features Auto Screen Alignment and manual keystone correction, and it all runs on Google TV with access to all popular streaming services. For gamers, there is a Game Mode with a latency of 12 ms at 2K@120Hz. Audio? The first-ever Laser TV system 6.2.2 with Dolby Atmos and DTS Virtual:X, created in collaboration with Devialet.

Prices in the USA and the UK

In the USA, the L9Q costs 5,999 USD and is available for order at retailers including Hisense, B&H, and ProjectorScreen.com. In the UK, the premiere is expected to occur soon, and according to Notebook Check, the price will be 5,999 GBP – significantly more expensive than across the ocean.

Availability and Expected Price in Australia

What about Australia? Hisense has not yet officially announced the Australian release date for the L9Q, but based on the rollout of previous models like the L9H and L8K, it could hit the market within the next few months. As for pricing, considering the US MSRP of $5,999 and factoring in Australian taxes, import costs, and retailer margins, the L9Q is likely to land in the range of AUD 9,000–9,500. That firmly places it in the premium category—ideal for buyers looking to replace an 85-inch TV with a true, cinema-grade ultra-short-throw setup in their living room.

Katarzyna Petru Avatar
Katarzyna Petru

Journalist, reviewer, and columnist for the "ChooseTV" portal