Katarzyna Petru
Samsung has finally made this move. In 2026, the Art Store will debut on OLED televisions for the first time. This service, which has been a hallmark of The Frame models for years, will allow you to turn your screen into a home gallery with access to over 5000 artworks – including the "Mona Lisa" and works by Leonardo da Vinci. OLED is no longer just a television for movies and shows. Now, it also needs to simply… look good, even when you’re not watching anything.
End of exclusivity for The Frame
Until now, the Art Store was reserved exclusively for The Frame, which are televisions designed to look like a painting hanging on the wall when turned off. The concept proved to be so popular that competitors tried to copy it in various ways.
In 2025, Samsung expanded the Art Store to all QLED LCD televisions and micro-LED models. Now it's time for OLEDs.
Which OLEDs will get Art Store?
In 2026, the flagship models S95H and S99H will gain access to Art Store, as confirmed by Samsung to FlatpanelsHD. These televisions use brighter QD-OLED panels in sizes 55–77 inches and Tandem WOLED in the 83-inch version.
The cheaper series S90H and S85H will not initially receive Art Store – Samsung explains this by citing the use of older OLED panels. The decision to introduce Art Store on OLEDs clearly shows that Samsung is no longer afraid of burn-in issues. Prolonged display of static images is not seen today as a real threat to the latest panels.
The decision to introduce Art Store on OLEDs clearly shows that Samsung is no longer afraid of burn-in issues. Prolonged display of static images is not seen today as a real threat to the latest panels.
Metal Frame and Certain Limitations
The S95H (USA) and S99H (Europe) models will feature a metal frame around the screen. It is interchangeable, although at this moment only one version is available. Samsung also notes that the unit shown at CES 2026 may not necessarily reflect the final finish.
Although the Art Store will offer a full range of content, some automatic features known from The Frame will be missing. Images will need to be selected manually, so if the "gallery" mode is a priority for someone, The Frame remains the better choice.
Price
Currency | Monthly Price |
|---|---|
USD | 5.00 USD |
EUR | 5.00 EUR |
GBP | ~4.30 GBP |
AUD | ~7.50 AUD |
PLN | ~20–22 PLN |
The Art Store subscription costs 5 dollars / 5 euros per month.
In short – Samsung is finally opening the Art Store for OLEDs, showing that the technology has matured enough to combine top image quality with digital art without compromise.
Source: flatpanelshd
