TCL P755 vs Hisense U7Q

The TCL P755 delivers an average HDR experience, with a maximum brightness of just under 300 nits. This limitation affects the intensity of bright areas in HDR content, reducing the contrast impact, as bright elements may appear less pronounced. However, the TV compensates with an impressive 93% coverage of the DCI-P3 colour gamut, which brings vibrant, saturated colours that enhance the quality of HDR content. Despite the brightness cap, the extensive colour range enriches hues, providing a more lifelike and visually engaging viewing experience.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

In Cinema mode, the colour reproduction on the TCL P755, while set to the best factory configuration, falls short of ideal accuracy. The primary issue is the white balance, where the red component is notably elevated and the green is reduced. This imbalance shifts colours towards red, making them appear unnatural, particularly in scenes featuring white or neutral tones. This issue is highlighted in the Colour Checker test, which shows a discernible red bias affecting the realism of the image and diminishing the perception of colour depth.

Examining contrast performance, the gamma graph analysis reveals notable inconsistencies, especially in darker areas, where values dip below the target level of 2.4. Consequently, shadows and darker sections are displayed brighter than intended, impacting overall contrast. Furthermore, the EOTF (Electro-Optical Transfer Function) curve, essential for accurate brightness representation, veers slightly above the reference curve. The data shows a boost in brightness up to around 50% before a gradual levelling off. This creates excessive mid-tone brightness, which can lead to loss of detail and some distortion in brighter scenes, ultimately affecting the clarity and immersion of the viewing experience.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

Post-calibration, the TCL P755 delivers a markedly improved colour performance for SDR content. The colour curves now align closely with ideal values, with a more consistent gamma stability across the range. While a slight drop at the beginning of the gamma curve persists, the accuracy in colour reproduction is significantly enhanced. The Colour Checker test reveals most colour samples are now under an error threshold of 2, showcasing much-improved colour fidelity with only minimal deviations, resulting in colours that feel notably more authentic to life.

HDR content benefits from these calibration adjustments as well. White balance corrections lend a more natural tone, with colours appearing more balanced overall. The EOTF curve, while nearer to the ideal reference line, still features a mild brightness elevation at the start, which can cause minor distortions in exceptionally bright scenes. However, overall tonal quality and detail resolution have both improved. Tone mapping also performs more effectively, enhancing detail in bright regions while maintaining better image accuracy.

In summary, while calibration does not bring flawless performance, it makes a substantial difference in the P755’s visual quality. Following these adjustments, the television provides a more accurate, realistic viewing experience in both SDR and HDR content, smoothing out many of the previous colour inconsistencies for a more visually engaging result.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

The "Gradual Smoothing" function on the TCL P755 performs effectively, reducing visible boundaries between shades of the same colour and creating smoother tonal transitions. Unfortunately, this feature is unavailable in HDR mode, which can impact the quality of tonal gradations in high dynamic range content.

In terms of image scaling, the television shows some limitations. There are visible edge cut-offs, especially noticeable around figures and tree branches, which result in some detail blurring and a reduction in overall image sharpness. This is particularly noticeable when viewing lower-resolution content. Additionally, SD-quality images display a slight crop at the top and bottom, which may further impact viewing for standard-definition content.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

The TCL P755 delivers satisfactory, though not flawless, motion smoothness. It includes a "Flicker Reduction" feature for films, allowing users to fine-tune motion smoothness on a scale from 1 to 10. This setting offers flexibility in tailoring the image to cinematic or more theatrical preferences, adjusting for a slower or faster appearance according to personal viewing taste.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

The TCL P755 comes equipped with gamer-oriented features like ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), Dolby Vision for gaming, and a Game Bar. ALLM automatically activates low latency mode to enhance response times and reduce input lag, while VRR syncs the screen refresh rate with the console's frame output, minimising screen tearing for a smoother gaming experience. Dolby Vision for gamers brings improved colour and contrast for compatible games, and the Game Bar allows easy access to essential settings like response time.

However, the 60 Hz panel limits the display to this refresh rate across resolutions, which may impact the fluidity in high-motion games. The absence of G-Sync also affects PC gamers, as gameplay on computers lacks this technology's extra smoothing. Notably, HGiG mode, meant to optimise HDR game visuals, is not fully functional on this model, which slightly detracts from the HDR gaming experience.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.