TCL C9K vs Samsung S85H

As we mentioned with black and contrast – the C9K can make a huge impression in synthetic tests. Our measurements showed that on a screen 10% filled with white, the television is capable of squeezing out… 4000 nits of brightness! It sounds astronomical, but – and here, unfortunately, the pattern repeats – the numbers say one thing, and practice says another. In real movie scenes, the situation looks different. At best, when the light effects occupy a large part of the image and the local dimming algorithm does not have to think too hard about what to do with thousands of zones – the effect is really good. At that point, the C9K can reach around 1500 nits, which provides a pleasant, intense flash and can indeed make a positive impression.

The problem starts with smaller elements – such as stars in the sky, the moon, or single reflections. That’s when the proverbial cat comes out of the bag: the algorithms are not yet refined, and brightness drops to even 400–500 nits. That’s a huge difference compared to the potential 4000 nits we saw in laboratory tests. Why does this happen? Most likely, the television is trying to protect the blacks in this way and minimize the halo effect around bright objects. Unfortunately, this comes at the cost of details – some details simply vanish, and the scene loses its nature.

Interestingly, the new WOLED SE panel has brought a slight improvement in brightness to the S85 series. In the same movie scenes the previous year's model stayed closer to about 700 nits, while the S85H can reach around 800 nits. Of course this isn't a change that completely transforms the HDR experience, but that extra headroom is noticeable especially with small highlights, reflections, and stronger special effects. Around 800 nits is already a very good result for an entry-level OLED and in most films it's enough for HDR to have the right impact. Bright elements can clearly stand out from perfect black, and that contrast still does most of the heavy lifting here. You should remember the typical limitation of organic technology, though. When a very bright scene covers a large part of the screen, brightness can drop by almost half. This is the result of the panel's protection mechanisms, which limit its power with large bright areas.

Colors

The S85H can produce very pleasant, saturated colors and in most HDR films it looks really good in that respect. We measured roughly 95% DCI-P3 coverage, so the palette most often used in movies is reproduced to a very large degree. Skin tones, greens, and stronger reds still have appropriate intensity, and during normal viewing it's hard to fault them. Only when you look more broadly at BT.2020 do the limitations of the new WOLED SE panel become apparent. Coverage was around 70%, a bit less than in previous-generation WOLEDs and noticeably less than in QD-OLED panels. In films this isn't a major loss, because most productions rarely use such highly saturated colors. You notice it more often in games, where developers are much more likely to employ more intense colors.

For color tests, as always, we reached for the Filmmaker mode – a new feature in TCL TVs for 2025. And while the direction itself is a step in the right direction, the execution leaves much to be desired. The white balance in SDR content turned out to be too warm – there was an excess of red. On the other hand, in HDR, it went in the opposite direction: the image became excessively blue. The Colour Checker test revealed quite a few color errors that were noticeable to the naked eye. An even bigger problem turned out to be what we mentioned above – brightness management. Regardless of whether we were watching SDR or HDR content, the image tended to blow out the entire scene, giving it an unnatural, even grotesque character. It's hard to call this a "director-created" mode – because the director has certainly never seen such an image.

To evaluate color we, of course, selected Filmmaker mode, and in SDR our S85H unit was very well calibrated out of the box. The biggest deviation appears in the white balance, where a bit of blue drops out as brightness increases. In practice this means whites and grays have a slightly warmer tint than they should. It's not a major error and during normal viewing it generally isn't very noticeable. Gamma also stays close to the reference value, so the image is neither overly bright nor unnecessarily dim. The S85H's SDR picture quality is therefore very good straight out of the box. A few more imperfections show up in HDR. Here the white balance shifts more as brightness increases, with blue becoming dominant and the red component noticeably lacking. That also leads to larger errors in some colors. These aren't yet distortions that completely change the character of the image, but compared directly with the reference the difference is easier to spot. Overall, Filmmaker mode is a very good starting point before professional calibration.

After calibration, we finally managed to tame the white balance – and it immediately translated into a more natural image. Colors finally started to look the way they should, and the overall presentation was incomparably better than in the factory settings. In other words – it’s worth taking a moment to improve this, as the gain is truly significant. The gamma responsible for managing brightness was also brought into order in SDR content, and the effect was more than satisfying. Unfortunately, when we turned on HDR materials, the situation quickly became complicated. No matter how we set the local dimming, the television had a tendency to do what it liked with the image – either it overexposed everything or dimmed the darkest parts too much. Exactly as we saw in the scene from the movie Billy Lynn. So, the color improvement after calibration makes a great impression, but brightness management in HDR remains the Achilles' heel of C9K and presents a certain technological limitation.

Calibration yields very good results on the S85H. First, the white balance can be set almost perfectly, which removes the slightly too-warm image cast that was visible earlier in SDR. Color reproduction itself also improves significantly; most errors drop to a very low level, and in everyday viewing it's hard to notice any visible inaccuracies. You can also improve a lot in HDR, although some issues remain due to the TV's inherent characteristics. The S85H doesn't always perfectly follow the brightness curve. The darkest areas are slightly boosted, and as you approach the panel's limits you can see small deviations in the brightest highlights. On top of that there's limited coverage of the wider BT.2020 gamut, which no calibration can of course overcome. Despite this, the end result is very good, and after calibration the S85H can deliver a well-tuned, natural image.

Digital image processing in TCL C9K is quite mediocre. The tonal smoothing feature seems to be present, but turning it on practically changes nothing – color bands are still visible, and it can unintentionally highlight elements we would prefer to hide, such as textures of objects. Fortunately, it doesn’t remove film grain, but that’s small comfort since the effects are still poor. Therefore, it's hard to recommend using this option.

On the other hand, image scaling performs much better. Lower quality materials look quite decent – characters and backgrounds are presented clearly, although, of course, with sources at 576p, physics cannot be fooled. Sometimes, characteristic aliasing on objects appears, but that’s the fault of the source itself, not the algorithm. A plus for not having issues with overscan – the image is not artificially cropped or enlarged.

For the S85H, Samsung used the same proprietary NQ4 Gen2 AI processor as in last year’s S85F, and in terms of digital image processing it performs quite well. Upscaling is one of this model’s strengths. Lower-resolution content is well sharpened, edges look natural, and the image doesn’t feel overly artificial. Just bear in mind a common Samsung quirk: at very low resolutions you can’t completely disable overscan, so the TV may slightly crop the left edge of the image. The "noise reduction" function, which smooths weaker tonal transitions, also works very well. The processor can effectively remove posterization and other imperfections visible in lower-quality material. However, you need to be careful with the strength of this feature, because Samsung can be fairly aggressive here. When it’s enabled, along with unwanted artifacts, fine image details such as the texture of skin or clothing can start to disappear.

Like the C8K, the C9K is also a really fast television – both figuratively and literally. It features a 4K panel with a refresh rate of 144 Hz, and at lower resolutions, the display can even ramp up to 288 Hz. This speed translates into practice – when watching sports or playing games, the image looks very smooth and clear. Additionally, in films, we get an extra motion smoother called Motion Clarity, which allows us to adjust the fluidity to our own preferences – from the cinematic "judder" frame to almost theatrical smoothness.

The S85H uses an OLED panel, so it performs excellently when it comes to motion blur. Pixels respond virtually instantly, so moving objects don’t leave the characteristic ghosting seen on some LCD TVs. This is especially noticeable with sports or fast-paced games, where the image stays very clean even during rapid motion. The panel runs at 120 Hz. That’s more than enough for movies, TV series, sports, or console gaming. It’s a bit of a shame Samsung didn’t include a higher refresh rate aimed at PC gamers, since more and more TVs now offer 144 or even 165 Hz at 4K. However, that doesn’t affect motion perception in films or sports. There’s also the classic motion smoothing feature with two settings, blur reduction and judder reduction. So you can choose whether films should keep their cinematic 24 frames per second or if you prefer to smooth them a bit. The S85H gives you plenty of flexibility here, and the interpolation works well and, with reasonable settings, doesn’t produce too many artifacts.

For gaming, the TCL C9K is a complete tool. Here we have two (out of four) HDMI 2.1 ports with full bandwidth of 48 Gbps, so all key technologies work: VRR (variable refresh rate) and ALLM (automatic low latency mode). Additionally, the manufacturer added a really intuitive Game Bar, which allows you to quickly preview the most important parameters and adjust settings without digging through the menu. Also, TCL's policy is a plus – the TV is not afraid of any HDR formats, even in game mode. Whether it's HGiG or Dolby Vision for the Xbox Series S/X console – everything works as it should, giving the player wide freedom.

The Samsung S85H is very well set up for gaming, whether you connect a console or a PC. The manufacturer didn’t skimp on ports and all four HDMI inputs support full HDMI 2.1. That means you can use 4K at 120 Hz, VRR, and ALLM without worrying which input to plug your console into. With several devices that matters, because you don’t have to choose between a console, a PC, or a soundbar connected via eARC. The feature set itself is very comprehensive. The S85H supports VRR, FreeSync, and automatic switching to game mode, and Samsung offers its comprehensive Game Bar, which lets you quickly view key signal parameters and change settings without leaving the game. The only real omission is Dolby Vision, which will matter mainly to Xbox owners. That’s a typical trait of Samsung TVs. Game Motion Plus performs very well and is one of the features that have set Samsung TVs apart for years. It smooths motion in games running at 30 or 60 fps, but does so without as large an increase in input lag as traditional motion smoothing. In practice, with more relaxed games, racing titles, or action games this can really improve perceived motion, especially if you’re sensitive to low framerates.