The TCL C9K is a television that on paper looks like a show of strength from the manufacturer – thousands of Mini-LED zones, WHVA panel, audio system from Bang & Olufsen, full support for HDR formats, gaming at 144 Hz, and even 288 Hz at lower resolutions. It’s clear that TCL wanted to throw in absolutely everything they had best. And indeed – in many aspects, the C9K can impress. The brightness is enormous, HDR in large scenes can be breathtaking, motion smoothness and gaming capabilities are at a top level, and the sound – considering it’s built into the television – sounds really good. This is a device that can easily be seen as a home entertainment center. But there is also another side to the coin. Brightness management simply falters despite the amazing technical specifications – smaller details often get lost in the shadows or are blown out. And although synthetic tests of contrast or brightness perform exceptionally well, in everyday viewing of movies and series, the effect is no longer so impressive.
To summarize briefly: the C9K is a television full of contrasts – literally and figuratively. It can provide experiences close to top screens, but it's still evident that TCL needs to work on the software and optimization. If someone is looking for a screen for gaming, sports, or spectacular blockbusters – they will be delighted. However, if one expects perfect reproduction of the director's vision and thinks they have managed to buy an absolutely top model at half the price of the competition, unfortunately, they will be disappointed. It's a pity, because the technological potential here is truly vast – it just lacked a bit of common sense in its utilization.
The idea behind The One series has remained practically unchanged for years, and with the Philips PQS9001 this is both an advantage and its biggest weakness. Once again, we get a versatile mid-range TV whose main distinguishing feature is Ambilight. The lighting that follows what is happening on the screen can completely change the atmosphere of an evening movie session, and for many people it will be the main reason to choose this TV. That is hardly surprising, because once you get used to the effect, it can be difficult to go back to watching without it. The picture quality itself is good, but we have already seen a very similar level from this series in previous years. The VA panel provides decent blacks, colours are nicely saturated, and the brightness is sufficient for comfortable viewing in a typical living room. It is a shame, however, that Philips did not take another step forward and introduce at least basic local dimming. In a dark room, blacks can look noticeably bluish, and HDR, while clearly visible, does not make as strong an impression as it could. After so many years of The One being on the market, we would have expected a little more progress here.
There has, however, been a noticeable improvement in Titan OS. Compared with last year, and especially with the version from two years ago, the system has become much more pleasant to use. There are more apps, many smaller functions have been improved, and a number of irritating bugs we previously complained about have been fixed. Overall, it works reasonably well, although we are once again frustrated by the remote control, which still requires you to point it directly at the TV. Philips continues to rely on infrared for regular navigation, even though voice control uses a wireless connection. That makes it even harder to understand why the same connection was not used for navigating the menus. The One also has quite a lot to offer gamers. Four HDMI 2.1 ports and a broad set of gaming features are one thing, but what impressed us most was the panel’s response time. Our unit showed practically no visible smearing, even on dark backgrounds, which is quite rare for an LCD TV with a VA panel. Philips deserves a lot of credit for that. The ability to play at 4K 144 Hz or Full HD 240 Hz also makes the TV an interesting option for PC users. Unfortunately, there is still one unfinished element: using Dolby Vision in games on Xbox results in very high input lag.
The PQS9000 therefore leaves us with mixed feelings. It can surprise with excellent motion handling and shows that Philips has clearly worked on its operating system, but we do not see a similar step forward in picture quality. This is a TV we can recommend primarily to fans of Ambilight. If that lighting system is the main reason you are considering a Philips, then buying The One makes a lot of sense. It is still worth checking, however, whether you can find a Mini LED model with good local dimming at a similar price. Such a TV may offer deeper blacks and more impressive HDR performance. In the end, the choice comes down to what matters more to you: the atmosphere created by Ambilight or better picture quality itself.