TCL C7K / QM7K 55"-85" vs Philips OLED770

In terms of brightness, the models from 55 to 85 inches in the C7K series are truly impressive. In the best testing conditions, the 65-inch screen achieved over 1200 nits, which practically means that the brightest scenes can dazzle with almost cinematic brilliance. These are not just dry numbers from measurements – during screenings, white skies, explosions, or light reflections on water looked incredibly striking, often giving the impression that the television exceeds its price class. This is particularly effective in scenes with a large area of illumination, where the screen is filled with intense brightness – such as in sun-drenched shots or during dynamic action sequences. Viewers looking for strong HDR will definitely be satisfied.

However, scenes requiring precise control of backlighting – with small points of light on a dark background – are more challenging. Here the C7K, despite having over a thousand zones, can still dim brightness to maintain deep blacks. The effect is that in films like Sicario 2 or Life of Pi, some details, such as a distant lantern or single reflections, can be less defined or blend in with the surroundings. This is a compromise inherent to MiniLED technology – it provides excellent image depth and blacks at a level that ordinary LCDs do not offer, but this comes at the cost of limited visibility of the smallest lights.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would actually be hard to expect that, as it is the lowest model in Philips's series for 2025. In our measurements, it achieved a maximum brightness of about 700 nits, which allows for enjoyment of HDR effects in scenes where light appears point-wise – for example, in the flash of headlights or a starry sky. In such moments, the picture can truly impress. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits brightness in those cases, and the entire picture noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil rig – at that point, the brightness dropped to about 250 nits, nearly three times less. The HDR effect remains visually pleasing, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has an ace up its sleeve – the coverage of the DCI-P3 color palette is as high as 99%, so colors in movies and games are saturated and very close to what the creator intended to convey.

The novelty in TCL televisions for 2025 is the long-awaited Filmmaker mode, which until now could be found in most competitive brands. This is great news because this mode is considered the most faithful to the original vision of the creators and is often recommended by enthusiasts of good picture quality. Unfortunately – as is often the case – the mere presence of this mode does not guarantee perfection. The Filmmaker mode in the TCL C7K is not free from flaws. One could point out the incorrect white balance, particularly the slight dominance of blue, which led to cool, somewhat grayish skin tones. But that was not the biggest problem. The main complaint was excessive brightness exposure, which is clearly visible in the gamma and EOTF charts. The image was simply too bright, at times almost blown out, which affected not only the depth of scenes but also the overall viewing experience. Some details were simply lost, and the whole image looked as if someone had slightly overdone the brightness slider. As always – we decided to see what could be squeezed out of this after calibration. And that’s when things started to get really interesting…

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, which gives the image a slightly yellowish tint. In practice, the white is not snow-white, but leans towards warmer hues – which some may even like, but from the accuracy perspective, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is about 2.6 instead of the reference 2.4. In the mid-tones, the image appears muted and more saturated, which may look too "filmic," but takes away some naturalness. However, the biggest issues can be seen in color reproduction. The average error is relatively high, and some colors – especially shades of gray – clearly deviate from what should be seen. In everyday viewing, this means that sometimes colors may look less natural than we would wish.

After calibration, the TCL C7K showed itself in a really good light, especially when it comes to SDR content. We managed to tune the white balance, color gamut, and brightness characteristics so precisely that color errors on the ColorChecker palette dropped below a value of 2. For the uninitiated – this is almost a perfect result, which means that the image is very close to what the creators intended. Unfortunately, it looked worse with 4K HDR content. Although we were able to slightly calm the white balance and correct its previous errors, it is still evident that the television has some "MiniLED traits," especially in brightness management. When we checked how the C7K handles the EOTF curve on actual film scenes, and not just on synthetic test patterns, it turned out that the screen still tends to slightly brighten the entire image. This affects the overall experience – black loses some depth, and the image becomes less contrastive than it should be. Despite these minor shortcomings in HDR content, the overall reception of materials – especially in SDR – is really very good. After calibration, the C7K can display an image that can successfully compete with much more expensive models. Good color tuning, natural skin tones, and pleasant brightness make movie sessions and everyday content viewing more than satisfactory.

Philips OLED770 has shown signs from the beginning that it houses significant potential, but it was difficult to fully see this in the factory settings. The image was sometimes too warm, and some colors seemed to have lost their naturalness along the way. However, calibration revealed that it is a television very receptive to adjustments – it reacted to every correction and almost immediately unveiled another layer of its capabilities. The white balance was successfully set both in SDR and HDR, eliminating the yellowish glow and presenting a neutral, clear white. Gamma stabilized closer to perfection, allowing midtones to regain their naturalness, and shadows no longer appeared artificially darkened, possibly even with a slight brightening effect. The effect was obvious... Movies are watched with greater ease; the image has cinematic depth, but without the feeling that something is exaggeratedly darkened. However, the most interesting part was the work on colors. Out of the box, the errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and gray didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level significantly lower than the threshold of perception for the human eye. In other words, after correction, the colors finally “clicked” into place. Looking at the screen, we had the impression that the television had begun to speak with a full voice. Like an instrument that has finally been well-tuned.

TCL C7K features a function that, according to the manufacturer, is supposed to smooth out unwanted color transitions – something like a rescue for less successful tonal changes. It's called "Gradual Smoothing" and... well, it sounds ambitious, but in practice, it works very poorly. Regardless of whether we set it to low or high, the difference is minimal. Worse still – the function can cut out elements from the image that should remain. Fortunately, film grain remains untouched, so at least it doesn't smooth everything indiscriminately, but still – it's better to just turn this option off.

When it comes to scaling lower-resolution content, it's already better. SD and HD materials look quite decent, although sometimes we felt that the image loses sharpness and becomes too soft – as if something took away its clarity. Fortunately, with very low sources (e.g., 576p), there was no overscan effect, meaning the image was not artificially cropped – everything fit on the screen as it should.

The problem of the previously mentioned color connections can largely be mitigated by the "distortion reduction" feature, which is an algorithm for smoothing tonal transitions in Philips TVs. It works best at a low setting—effectively eliminating unwanted color bands while not introducing strange artifacts or losing image detail. It's one of those features that is truly worth keeping switched on.

The issue with upscaling is somewhat less favorable. The image from a lower resolution can be too soft, while at the same time, distinctive "jaggies" appear in certain areas. The impression is that the algorithm is trying to reconcile two contradictory directions—smoothing and sharpening—and ultimately hasn't found the golden mean. As a consolation, it's worth noting that the television has no issues with overscan, meaning it doesn't cut off the edges of the image, which sometimes happens with other competing models.

The TCL C7K handles motion fluency really well. The panel used in it offers a refresh rate of 144 Hz, which in itself suggests that this TV is something more than just an ordinary "60 Hz" panel. Moreover, if we connect the C7K to a computer and set the resolution to Full HD. But we'll write more about that in the paragraph about gamers and PC collaboration. Back to everyday use – both sports and movies look very good here. Thanks to the fast panel and well-functioning motion smoother, the C7K is great for watching matches, but also for movie screenings. In the menu, we find two sliders – blur reduction and flicker reduction – which allow you to tailor the smoothness effect to your own preferences. At lower settings, we get a more cinematic effect, with a slight stutter in motion. At higher settings – the image becomes more theatrical, smooth to the point of exaggeration. Everyone can set it up according to their liking.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an extra mode for PC gaming at this price? However, the reality turned out to be more complex. With 120 Hz materials, the television behaves like most OLEDs – the picture is absolutely clear, with no trace of ghosting or blurring, making it ideal for both fast-paced games and sports broadcasts. The problem arises only at 144 Hz. Unlike models with official support for that frequency, here we observe the phenomenon of so-called frame skipping. This means that the television is unable to display all frames – some of them are skipped, causing the motion to lose fluidity, and double outlines appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

TCL C7K is a television that on paper looks like the dream equipment for gamers – and most importantly, it holds up well in practice. First, the good news: we have two full-bandwidth HDMI 2.1 ports, so we can easily connect both a console and a computer, taking full advantage of their capabilities. The panel itself supports a refresh rate of 144 Hz, which provides a significant advantage in dynamic games. Additionally, it comes with a full suite of gaming features: VRR (variable refresh rate), ALLM (automatic low latency mode), and support for Dolby Vision in games. There's also an HGiG mode that allows for HDR effects consistent with the creators' intentions. GameBar, which is an informative bar for the gamer. It operates quickly, looks clear (like the Nintendo console👌), and shows what’s most important: the current frame count, VRR status, and even HDR parameters.

If someone is looking for a gaming TV, the Philips OLED770 is a candidate that's hard to ignore. The mere fact that we have an OLED here provides a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they’ve been pulled straight from the cinema. On top of that, there’s the Ambilight system, which features LEDs on the back of the TV that extend the image onto the wall behind the screen. The effect is such that even regular gameplay in FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really intense. On the technical side, it’s pretty good as well. The Philips OLED770 supports Variable Refresh Rate (VRR) up to 120 Hz, has an automatic low latency mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. You just need to know that in this mode, input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows you to check key parameters without leaving the game. In total, this presents a picture of a TV that on one hand has all the most important gaming features, and on the other can add something unique – Ambilight. And it’s this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.