TCL C7K / QM7K 50" vs Philips OLED770

TCL C7K is one of the brightest MiniLED televisions in its price range. Under the best test conditions, the screen was able to achieve over 1200 nits, resulting in impressive, and at times blindingly bright scenes. And most importantly – this is not just a theoretical measurement. In practice, the brightest parts of movies can shine with true cinematic grandeur. Home HDR cinema fans should be truly pleased.

The impression is especially great in scenes with large areas of brightness – white skies, explosions, sun reflections, or magical sunsets can surprise with the intensity of light that rarely appears in this price range.

However, things get a bit worse when more challenging scenarios appear on the screen, which have been described in terms of contrast – meaning images full of details, with small bright elements against a dark background. In such cases, the C7K often chooses to retain black at the expense of brightness. An example? Scenes from the movies Sicario 2 or Life of Pi, where small light sources (like a distant lantern) can be less visible, and details in the lights are simply dimmed or blend into the background.

For many viewers, this may be an acceptable compromise – as we achieve deep blacks and pleasant image texture. Nevertheless, it is worth being aware that the visibility of small details in bright areas is not the strongest suit of this model. It is simply a technological limitation that still exists – even with over 300 zones.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would actually be hard to expect that, as it is the lowest model in Philips's series for 2025. In our measurements, it achieved a maximum brightness of about 700 nits, which allows for enjoyment of HDR effects in scenes where light appears point-wise – for example, in the flash of headlights or a starry sky. In such moments, the picture can truly impress. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits brightness in those cases, and the entire picture noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil rig – at that point, the brightness dropped to about 250 nits, nearly three times less. The HDR effect remains visually pleasing, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has an ace up its sleeve – the coverage of the DCI-P3 color palette is as high as 99%, so colors in movies and games are saturated and very close to what the creator intended to convey.

A new feature in TCL televisions for 2025 is the long-awaited Filmmaker mode, which until now could be found in most competitive brands. This is great news because this mode is considered the truest to the original vision of the creators and is often recommended by enthusiasts of good image quality. Unfortunately – as is often the case – the mere presence of this feature does not guarantee perfection. The Filmmaker mode in the TCL C7K is not free of flaws. One could point out the incorrect white balance, particularly the slight dominance of blue, which caused cool, somewhat grayish skin tones. But that was not the biggest problem. The main complaint was excessive brightness exposure, which is clearly visible on the gamma and EOTF graphs. The image was simply too bright, at times even blown out, which affected not only the plasticity of the scenes but also the overall viewing experience. Some details simply got lost, and the whole image looked as if someone had overdone it with the brightness slider. As always – we decided to see what could be squeezed out of it after calibration. And this is where things got really interesting...

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, which gives the image a slightly yellowish tint. In practice, the white is not snow-white, but leans towards warmer hues – which some may even like, but from the accuracy perspective, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is about 2.6 instead of the reference 2.4. In the mid-tones, the image appears muted and more saturated, which may look too "filmic," but takes away some naturalness. However, the biggest issues can be seen in color reproduction. The average error is relatively high, and some colors – especially shades of gray – clearly deviate from what should be seen. In everyday viewing, this means that sometimes colors may look less natural than we would wish.

After calibration, the TCL C7K showed itself in a really good light, especially when it comes to SDR content. We managed to fine-tune the white balance, color gamut, and brightness characteristics so precisely that color errors on the ColorChecker palette dropped below a value of 2. For the uninitiated – this is an almost perfect result, meaning that the image is very close to what the creators intended. Unfortunately, it was less impressive with 4K HDR content. Although we managed to slightly calm the white balance and correct its earlier errors, it is still evident that the TV has certain "MiniLED traits," especially in managing brightness. When we checked how the C7K performed with the EOTF curve on real movie scenes rather than just synthetic test patterns, it turned out that the screen still has a tendency to slightly brighten the entire image. This affects the overall experience – the black loses some depth, and the image becomes less contrasty than it should be. Despite these minor shortcomings in HDR content, the overall reception of materials – especially in SDR – is really very good. After calibration, the C7K can display an image that can successfully compete with much more expensive models. Good color tuning, natural skin tones, and pleasant brightness make movie sessions and everyday content viewing more than satisfactory.

Philips OLED770 has shown signs from the beginning that it houses significant potential, but it was difficult to fully see this in the factory settings. The image was sometimes too warm, and some colors seemed to have lost their naturalness along the way. However, calibration revealed that it is a television very receptive to adjustments – it reacted to every correction and almost immediately unveiled another layer of its capabilities. The white balance was successfully set both in SDR and HDR, eliminating the yellowish glow and presenting a neutral, clear white. Gamma stabilized closer to perfection, allowing midtones to regain their naturalness, and shadows no longer appeared artificially darkened, possibly even with a slight brightening effect. The effect was obvious... Movies are watched with greater ease; the image has cinematic depth, but without the feeling that something is exaggeratedly darkened. However, the most interesting part was the work on colors. Out of the box, the errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and gray didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level significantly lower than the threshold of perception for the human eye. In other words, after correction, the colors finally “clicked” into place. Looking at the screen, we had the impression that the television had begun to speak with a full voice. Like an instrument that has finally been well-tuned.

The TCL C7K features a function that, according to the manufacturer, is supposed to smooth out unwanted color transitions – something like a rescue for less successful tonal shifts. It's called "Gradual Smoothing" and... well, it sounds ambitious, but in practice, it works very poorly. Regardless of whether we set it to low or high, the difference is minimal. What's worse – the function can remove elements from the image that should remain. Fortunately, film grain remains untouched, so at least it doesn't smooth everything indiscriminately, but still – it's better to just turn this option off.

As for scaling lower-resolution content, it's already better. SD and HD materials look quite decent, though sometimes we had the impression that the image loses sharpness and becomes too soft – as if something took away its clarity. Fortunately, at very low sources (e.g., 576p), there was no overscan effect, meaning the image was not artificially cropped – everything fit on the screen as it should.

The problem of the previously mentioned color connections can largely be mitigated by the "distortion reduction" feature, which is an algorithm for smoothing tonal transitions in Philips TVs. It works best at a low setting—effectively eliminating unwanted color bands while not introducing strange artifacts or losing image detail. It's one of those features that is truly worth keeping switched on.

The issue with upscaling is somewhat less favorable. The image from a lower resolution can be too soft, while at the same time, distinctive "jaggies" appear in certain areas. The impression is that the algorithm is trying to reconcile two contradictory directions—smoothing and sharpening—and ultimately hasn't found the golden mean. As a consolation, it's worth noting that the television has no issues with overscan, meaning it doesn't cut off the edges of the image, which sometimes happens with other competing models.

TCL C7K handles motion smoothness really very well. The matrix used in it offers a refresh rate of 144 Hz, which already suggests that this TV is something more than just an ordinary "60 Hz" panel. Moreover – if we connect the C7K to a computer and set the resolution to Full HD. But we will write more about this in the paragraph about gamers and PC cooperation. Returning to everyday use – both sports and movies look very good here. Thanks to the fast panel and well-functioning motion smoother, the C7K is perfect for watching matches, but also for movie screenings. In the menu, we will find two sliders – blur reduction and flicker reduction – which allow us to adjust the motion smoothness effect to our own preferences. At lower settings, we get a more cinematic effect, with slight frame motion. At higher settings – the image becomes more theatrical, smooth to the point of exaggeration. Everyone can set it to their liking.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an extra mode for PC gaming at this price? However, the reality turned out to be more complex. With 120 Hz materials, the television behaves like most OLEDs – the picture is absolutely clear, with no trace of ghosting or blurring, making it ideal for both fast-paced games and sports broadcasts. The problem arises only at 144 Hz. Unlike models with official support for that frequency, here we observe the phenomenon of so-called frame skipping. This means that the television is unable to display all frames – some of them are skipped, causing the motion to lose fluidity, and double outlines appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

TCL C7K is a TV that looks like the dream equipment for gamers on paper – and most importantly, it also performs well in practice. First, the good news: we have two HDMI 2.1 ports with full bandwidth, so we can easily connect both a console and a computer, taking full advantage of their capabilities. The panel itself supports 144 Hz refresh rate, which provides a significant advantage in dynamic games. Additionally, it comes with a full package of gaming features: VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode), and Dolby Vision support in games. There is also an HGiG mode, which allows for HDR effects that align with the creators' intentions. GameBar, which is an information bar for gamers. It operates quickly, looks clear (like a Nintendo console👌), and shows what’s most important: the current frame count, VRR status, and even HDR parameters.

If someone is looking for a gaming TV, the Philips OLED770 is a candidate that's hard to ignore. The mere fact that we have an OLED here provides a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they’ve been pulled straight from the cinema. On top of that, there’s the Ambilight system, which features LEDs on the back of the TV that extend the image onto the wall behind the screen. The effect is such that even regular gameplay in FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really intense. On the technical side, it’s pretty good as well. The Philips OLED770 supports Variable Refresh Rate (VRR) up to 120 Hz, has an automatic low latency mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. You just need to know that in this mode, input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows you to check key parameters without leaving the game. In total, this presents a picture of a TV that on one hand has all the most important gaming features, and on the other can add something unique – Ambilight. And it’s this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.