TCL C7K / QM7K 50" vs Hisense E7Q / E79Q

TCL C7K is one of the brightest MiniLED televisions in its price range. Under the best test conditions, the screen was able to achieve over 1200 nits, resulting in impressive, and at times blindingly bright scenes. And most importantly – this is not just a theoretical measurement. In practice, the brightest parts of movies can shine with true cinematic grandeur. Home HDR cinema fans should be truly pleased.

The impression is especially great in scenes with large areas of brightness – white skies, explosions, sun reflections, or magical sunsets can surprise with the intensity of light that rarely appears in this price range.

However, things get a bit worse when more challenging scenarios appear on the screen, which have been described in terms of contrast – meaning images full of details, with small bright elements against a dark background. In such cases, the C7K often chooses to retain black at the expense of brightness. An example? Scenes from the movies Sicario 2 or Life of Pi, where small light sources (like a distant lantern) can be less visible, and details in the lights are simply dimmed or blend into the background.

For many viewers, this may be an acceptable compromise – as we achieve deep blacks and pleasant image texture. Nevertheless, it is worth being aware that the visibility of small details in bright areas is not the strongest suit of this model. It is simply a technological limitation that still exists – even with over 300 zones.

Hisense E7Q / E79Q is a television with average brightness, whose peak luminance level is around 350-380 nits. This is an absolute minimum that allows for watching HDR content in a way that is close to the creators' intentions, although without a clear "wow" effect. The results of synthetic tests on white images have been confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly uniform, but it is hard to speak of a true "lighting impact" here. In everyday use, for example, while watching Netflix or YouTube, the HDR effect is acceptable and is completely sufficient for most users. However, it must be stated clearly – this is not the level of top screens, and one should not expect that at this price point. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it is a PFS LED QLED panel, utilizing an additional phosphor layer that improves color reproduction. The measured range of the DCI-P3 palette is around 92%, which means that the colors in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price range.

A new feature in TCL televisions for 2025 is the long-awaited Filmmaker mode, which until now could be found in most competitive brands. This is great news because this mode is considered the truest to the original vision of the creators and is often recommended by enthusiasts of good image quality. Unfortunately – as is often the case – the mere presence of this feature does not guarantee perfection. The Filmmaker mode in the TCL C7K is not free of flaws. One could point out the incorrect white balance, particularly the slight dominance of blue, which caused cool, somewhat grayish skin tones. But that was not the biggest problem. The main complaint was excessive brightness exposure, which is clearly visible on the gamma and EOTF graphs. The image was simply too bright, at times even blown out, which affected not only the plasticity of the scenes but also the overall viewing experience. Some details simply got lost, and the whole image looked as if someone had overdone it with the brightness slider. As always – we decided to see what could be squeezed out of it after calibration. And this is where things got really interesting...

In Filmmaker mode, the Hisense E7Q / E79Q television was able to really surprise positively. Even after the first measurements, it turned out that the white balance is quite well calibrated, and the only minor deviation was a slight tendency toward a purple hue, which we mentioned earlier. However, this did not significantly affect the overall character of the image – it remained coherent and pleasant to perceive. A much larger problem turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening the contrast and taking away its depth. Gamma values could drop from the reference 2.4 down to about 1.9, making the image appear as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

After calibration, the TCL C7K showed itself in a really good light, especially when it comes to SDR content. We managed to fine-tune the white balance, color gamut, and brightness characteristics so precisely that color errors on the ColorChecker palette dropped below a value of 2. For the uninitiated – this is an almost perfect result, meaning that the image is very close to what the creators intended. Unfortunately, it was less impressive with 4K HDR content. Although we managed to slightly calm the white balance and correct its earlier errors, it is still evident that the TV has certain "MiniLED traits," especially in managing brightness. When we checked how the C7K performed with the EOTF curve on real movie scenes rather than just synthetic test patterns, it turned out that the screen still has a tendency to slightly brighten the entire image. This affects the overall experience – the black loses some depth, and the image becomes less contrasty than it should be. Despite these minor shortcomings in HDR content, the overall reception of materials – especially in SDR – is really very good. After calibration, the C7K can display an image that can successfully compete with much more expensive models. Good color tuning, natural skin tones, and pleasant brightness make movie sessions and everyday content viewing more than satisfactory.

The biggest beneficiary of calibration for the Hisense E7Q / E79Q turned out to be the SDR mode without a doubt. It managed to achieve nearly perfect picture quality – most errors in the Color Checker test dropped below a value of 3, and often even below 2, which is a remarkable result for this class of equipment. The greatest improvement came from aligning the brightness characteristic (gamma), making the picture no longer look washed out and regaining its natural depth. In HDR content, colors were also improved, and the purple tint we mentioned earlier was eliminated, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, oversaturating some colors. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor problems with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained a lot after calibration. In everyday use, the television presents a cohesive, natural, and pleasant-to-the-eye picture, and the difference compared to factory settings is truly vast.

The TCL C7K features a function that, according to the manufacturer, is supposed to smooth out unwanted color transitions – something like a rescue for less successful tonal shifts. It's called "Gradual Smoothing" and... well, it sounds ambitious, but in practice, it works very poorly. Regardless of whether we set it to low or high, the difference is minimal. What's worse – the function can remove elements from the image that should remain. Fortunately, film grain remains untouched, so at least it doesn't smooth everything indiscriminately, but still – it's better to just turn this option off.

As for scaling lower-resolution content, it's already better. SD and HD materials look quite decent, though sometimes we had the impression that the image loses sharpness and becomes too soft – as if something took away its clarity. Fortunately, at very low sources (e.g., 576p), there was no overscan effect, meaning the image was not artificially cropped – everything fit on the screen as it should.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest features of this television. It is clear that the manufacturer opted for simplicity rather than advanced image processing algorithms. The television does not offer any functions for smoothing tonal transitions or systems for improving image clarity, which means that lower resolution materials simply look very raw. On the screen, subtle compression edges can be noticed, which better processors in other models can effectively hide.

During tests of HD materials, we noticed that the E7Q tries to artificially enhance detail, which sometimes works and sometimes has the opposite effect – the image becomes soft, slightly smeared, at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also no finesse in detailing that better image processors offer.

TCL C7K handles motion smoothness really very well. The matrix used in it offers a refresh rate of 144 Hz, which already suggests that this TV is something more than just an ordinary "60 Hz" panel. Moreover – if we connect the C7K to a computer and set the resolution to Full HD. But we will write more about this in the paragraph about gamers and PC cooperation. Returning to everyday use – both sports and movies look very good here. Thanks to the fast panel and well-functioning motion smoother, the C7K is perfect for watching matches, but also for movie screenings. In the menu, we will find two sliders – blur reduction and flicker reduction – which allow us to adjust the motion smoothness effect to our own preferences. At lower settings, we get a more cinematic effect, with slight frame motion. At higher settings – the image becomes more theatrical, smooth to the point of exaggeration. Everyone can set it to their liking.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so 4K sports fans may feel a slight disappointment – we simply won't see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the image to their preferences – more cinematic with a visible frame or smoother, in a theatrical style.

TCL C7K is a TV that looks like the dream equipment for gamers on paper – and most importantly, it also performs well in practice. First, the good news: we have two HDMI 2.1 ports with full bandwidth, so we can easily connect both a console and a computer, taking full advantage of their capabilities. The panel itself supports 144 Hz refresh rate, which provides a significant advantage in dynamic games. Additionally, it comes with a full package of gaming features: VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode), and Dolby Vision support in games. There is also an HGiG mode, which allows for HDR effects that align with the creators' intentions. GameBar, which is an information bar for gamers. It operates quickly, looks clear (like a Nintendo console👌), and shows what’s most important: the current frame count, VRR status, and even HDR parameters.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it doesn't support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There is ALLM, or automatic switching to low-latency mode, which allows the television to activate game mode with very low input lag. We also have VRR, functioning up to 60 Hz – this may not seem impressive on paper, but in practice, it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame rate counter, or even… a crosshair on the screen – in the Vidaa system humorously named "target point," which is a result of awkward translation by the Chinese manufacturer.

Particularly praiseworthy is the ability to play in 1080p at 120 Hz, which realistically improves the smoothness and responsiveness of the image. This way, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy significantly smoother motion. Despite the lack of 4K@120Hz, Hisense E7Q / E79Q really performs well as a television for gamers – especially those who are not looking for perfection, but a solid and fast screen for everyday gaming.