TCL C655 / C69B (55"-85") vs Samsung The Frame 2025 (LS03F)

Overall, the quality of HDR performance in TCL C655 / C69B looks quite promising. The average value in test patterns is around 450 nits, which already allows one to feel the effects of lighting and better image dynamics. However, as mentioned earlier, this effect may be partially suppressed by slight differences in bright and dark colors, resulting from the lack of local dimming technology. However, the DCI-P3 color gamut coverage of 94% deserves high praise, and this is made possible by the use of a quantum dot (QLED) panel. As a result, colors are vibrant and well-reproduced when watching HDR content.

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know, lab tests are one thing, and real movie scenes tell a completely different story. When watching HDR content in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness remained at levels of 550–650 nits. This is enough to feel the difference between standard image quality and that of HDR – bright highlights, reflections on water, and moonlight appear clear and impressive.

It’s also worth noting that the LS03F is a QLED television, which translates to solid color saturation. The coverage of the DCI-P3 color space reaches about 92%, allowing for vibrant, intense colors in HDR content. It may not be at the level of top premium models, but for a lifestyle screen, the result truly deserves recognition.

The TCL C655 / C69B television offers a movie mode that has been tested for color reproduction quality. Although this mode is called movie mode, unfortunately, it has quite a few errors that a director would certainly not want to see while recording their work. Starting with image analysis, it's worth looking at the white balance - both in HD and 4K HDR content, the white balance has significant errors. In both cases, the red color dominates, making the colors too warm, and overall it has a pink or yellow tint. This can be seen in the picture below from the movie "Star Wars." The Colour Checker test confirms these errors - the color samples stray into inappropriate shades, affecting the overall color fidelity. A minor issue is the brightness characteristic. However, it is also not free of flaws. The gamma chart shows a strong spike at the beginning, causing the image to be overly bright, and the EOTF curve responsible for brightness in 4K HDR material shows significant fluctuations as well – it is visible how the television tries to maintain proper brightness, but it does not always succeed effectively.

When it comes to image quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were issues. In both HD and 4K HDR content, we noticed noticeable deviations in white balance. The image was heavily skewed towards red and blue, giving the screen a characteristic rosy tint. This effect was most visible in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly leaned towards pink tones, which can also be seen in the attached comparison photo. As for brightness characteristics – it wasn't as bad as one might expect given such color inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically affect the perception of the material.

After calibrating the movie mode of the TCL C655 / C69B television, the white balance has been equalized, and the colors look as they should – which is confirmed by only slight deviations in the Colour Checker test. The gamma is really accurate, which means the television should not have issues with brightness in low-resolution materials. Unfortunately, a similar EOTF characteristic is still visible, which is a natural phenomenon in televisions that do not have local dimming – they simply struggle to “shine” more brightly in a given part of the screen. Despite this structural limitation that cannot be overcome, we recommend adjustments in the settings, as the overall color representation looks really very good.

After calibration, the movie mode gained a completely new quality. The issue of pink tint, which had previously been clearly visible, especially in bright scenes, was effectively eliminated. Colors began to look much more natural, and the white balance no longer dominated the rest of the image. It was no longer the same exaggerated “box picture” – everything gained coherence and a cinematic character. Additionally, the tendency of the television to slightly brighten scenes, previously visible in the EOTF curve analysis, was partially corrected. Of course, this was within the limits of what the design allows without local dimming – it’s hard to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one would expect from a mode called Filmmaker.

The TCL C655 / C69B television handles tonal transitions in low-quality materials pretty well. The "Gradual Smoothing" feature at a low setting effectively smooths tonal transitions, but at the same time, it blurs important details, such as the texture of objects. On the positive side, it does not negatively affect film grain, allowing for a natural look of the image. As for digital processing, the television adds artificial sharpness, which may appeal to some users who prefer a sharpened image. However, for those who prefer a softer look, this may be a disadvantage. A downside is also that the image has been quite heavily cropped by so-called overscan, which reduces the field of view and cuts off the edges of the image.

The LS03F is equipped with the NQ4 processor, which is responsible for improving image quality—especially in lower-quality materials. In practice, it works surprisingly well, particularly with older content and recordings with lower resolution. Activating the "noise reduction" feature yields noticeable effects. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement—previously, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year's model, the smoothing still occurs, but it is done in a much more acceptable manner. Textures of materials, skin, or fabric details are no longer so heavily muted as before—the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not be to everyone's liking. On the other hand, it is no longer as aggressive an intervention as in previous models. It is also worth mentioning that the LS03F may struggle with very weak signals—such as recordings from VHS tapes or video in low resolution. In such cases, we noticed slight clipping of the image at the edges—so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

The C655 / C69B TV is equipped with a 4K@60 Hz panel, which means it performs best when watching movies and less dynamic content. It also has a "Flicker Reduction" feature that allows for adjusting the fluidity of the image – users can choose whether they prefer smoother motion or a more cinematic, frame-by-frame effect. The TV can also adapt to lower resolutions, such as Full HD and 2K at 120 Hz, which will definitely please gamers by offering a smoother image at the cost of resolution. It is worth noting that this feature is available in sizes from 55"+. Additionally, the largest variant, 98", is equipped with a 144Hz panel with full motion smoothing.

A novelty in The Frame for 2025 is the panel with a refresh rate of 144 Hz. Yes – in a television primarily associated with displaying artwork, you can now not only watch Van Gogh but also comfortably play on a console or follow dynamic sports action. This is a definite step towards greater versatility. In the case of Samsung films, as usual in models with a 120 Hz panel and above, it allows you to adjust motion smoothness according to your own preferences. You can set a more cinematic representation while maintaining frame rate or opt for full motion smoothing. The range of options is wide, allowing you to tailor the effect to your taste – whether the viewing experience is meant to resemble classic cinema or a presentation on a modern theater panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz panel; the 43 and 50-inch sizes have 60Hz panels, and therefore perform much worse in terms of motion smoothness.

The television TCL C655 / C69B offers an almost perfect set of features for gamers, supporting all the most important technologies. It has an ALLM feature that automatically switches the television to low latency mode, significantly improving responsiveness and minimizing signal delays, which is particularly important during dynamic gameplay. The VRR feature allows for synchronizing the screen refresh rate with the number of frames generated by the console, eliminating the tearing effect and ensuring smoother gameplay.

The television also supports Dolby Vision in game mode, providing better color reproduction and contrast in games that support this format, and the Game Bar enables quick access to gameplay-related settings such as response time, delay level, and other parameters. Unfortunately, C655 / C69B does not support 4K resolution at 120 Hz (with the exception of the 98" variant), which may be disappointing for more demanding gamers who expect the highest fluidity in high-resolution games. However, if we are willing to forgo 4K, the television offers support for Full HD and 2K at 120 Hz, providing a smoother image and being a great alternative for those who prefer a higher refresh rate at the expense of resolution.

As we mentioned earlier – although The Frame likely displays images and works of art most of the time, Samsung has recognized that a Van Gogh enthusiast can just as easily be an avid gamer. And it must be admitted that The Frame 2025 has almost everything it needs to become a fully-fledged gaming television.

On board, we find support for ALLM (automatic game mode) and variable refresh rate (VRR) thanks to the implementation of one HDMI 2.1 port. The television handles lower resolutions at higher refresh rates without any issues and features an expanded Game Bar – already known from other Samsung models – which allows for quick previewing and changing of the most important gaming-related settings. For this, it earns additional points from us. The proprietary motion smoother Auto Motion Plus Game also deserves special mention, which – and it's worth emphasizing – works without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically noticeable way in terms of delays. The result? Much better fluidity in games, especially those that struggle to maintain stable 60 frames. This solution can realistically improve the gaming experience in more demanding titles – especially on consoles that don’t always manage full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already considered standard in Samsung televisions, so there's nothing to particularly complain about here. However, the problem is something entirely different. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it's not there. This is a significant setback when configuring a console for proper HDR content display in games. It’s hard to understand why such a decision was made, but one thing is certain – this should be fixed as soon as possible. We are talking about a brand that has set standards for gaming on televisions for years. If HGiG comes back – and we hope that it will – The Frame LS03F can confidently aspire to be a true gaming television. Not just as a decoration on the wall, but as equipment that really provides joy in gaming.