TCL C655 / C69B (43" - 50") vs Samsung The Frame 2025 (LS03F)

The quality of the HDR effect in the TCL C69B / C655 television is quite average. A brightness level of 350 nits, while not the worst, still does not allow for fully enjoying HDR effects, which require higher luminance to show their strength. Additionally, despite the use of a quantum dot coating (QLED), the television offers average coverage of the wide DCI-P3 color gamut at 91%, which may limit its richness of colors in HDR content.

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know, lab tests are one thing, and real movie scenes tell a completely different story. When watching HDR content in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness remained at levels of 550–650 nits. This is enough to feel the difference between standard image quality and that of HDR – bright highlights, reflections on water, and moonlight appear clear and impressive.

It’s also worth noting that the LS03F is a QLED television, which translates to solid color saturation. The coverage of the DCI-P3 color space reaches about 92%, allowing for vibrant, intense colors in HDR content. It may not be at the level of top premium models, but for a lifestyle screen, the result truly deserves recognition.

The television TCL C69B / C655 tested in movie mode unfortunately does not meet expectations regarding color accuracy. Although movie mode suggests better reproduction, it has little in common with film. There are quite a few errors visible, especially in white balance – both for HD and 4K HDR content – where the dominance of the blue color is very apparent. For the viewer, this means that the image becomes unnaturally cool, affecting the overall perception of colors and the visual impression. The color checker confirms these errors, showing that colors shift to cooler shades.

As for brightness characteristics and the associated contrast, gamma is very unstable for material, which can make the image slightly darker. The EOTF curve for 4K material shows some errors, with significant deviations at the end of the chart, negatively affecting the perception of darker areas of the image.

When it comes to image quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were issues. In both HD and 4K HDR content, we noticed noticeable deviations in white balance. The image was heavily skewed towards red and blue, giving the screen a characteristic rosy tint. This effect was most visible in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly leaned towards pink tones, which can also be seen in the attached comparison photo. As for brightness characteristics – it wasn't as bad as one might expect given such color inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically affect the perception of the material.

After calibration, the movie mode on the TCL C69B / C655 television improves in quality. The most significant improvement can be seen in tonal quality, and the white balance is much better – without major errors. We will no longer see an excessive dominance of cool tones. Gamma has also been improved, which translates to a more stable representation of brightness and contrast. However, due to the limitations of the television's average color palette, Colour Checker tests for 4K materials did not achieve remarkable results. Despite these technological limitations, the image has become more authentic, positively influencing the reception of film content.

After calibration, the movie mode gained a completely new quality. The issue of pink tint, which had previously been clearly visible, especially in bright scenes, was effectively eliminated. Colors began to look much more natural, and the white balance no longer dominated the rest of the image. It was no longer the same exaggerated “box picture” – everything gained coherence and a cinematic character. Additionally, the tendency of the television to slightly brighten scenes, previously visible in the EOTF curve analysis, was partially corrected. Of course, this was within the limits of what the design allows without local dimming – it’s hard to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one would expect from a mode called Filmmaker.

The "Gradual Smoothing" function works very well on the TCL C69B television and, surprisingly, does not remove desired effects like film grain – unlike some solutions from other manufacturers. Unfortunately, the image scaling looks poor. The TV artificially sharpens the image, causing the edges of objects to be heavily jagged. This state of affairs may appeal to some users who prefer a more "hard" look of the image, but it is not an ideal solution for those who value naturalness and the smoothness of details.

The LS03F is equipped with the NQ4 processor, which is responsible for improving image quality—especially in lower-quality materials. In practice, it works surprisingly well, particularly with older content and recordings with lower resolution. Activating the "noise reduction" feature yields noticeable effects. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement—previously, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year's model, the smoothing still occurs, but it is done in a much more acceptable manner. Textures of materials, skin, or fabric details are no longer so heavily muted as before—the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not be to everyone's liking. On the other hand, it is no longer as aggressive an intervention as in previous models. It is also worth mentioning that the LS03F may struggle with very weak signals—such as recordings from VHS tapes or video in low resolution. In such cases, we noticed slight clipping of the image at the edges—so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

The TV TCL C69B / C655 in its smallest variants offers decent, although not perfect, results in terms of motion fluidity. In the case of movies, the TV has a "Flicker Reduction" function that allows for motion fluidity adjustment on a scale from 1 to 10. With this option, we can adjust the appearance of the image to cinematic or more theatrical preferences (with lower or higher speed).

A novelty in The Frame for 2025 is the panel with a refresh rate of 144 Hz. Yes – in a television primarily associated with displaying artwork, you can now not only watch Van Gogh but also comfortably play on a console or follow dynamic sports action. This is a definite step towards greater versatility. In the case of Samsung films, as usual in models with a 120 Hz panel and above, it allows you to adjust motion smoothness according to your own preferences. You can set a more cinematic representation while maintaining frame rate or opt for full motion smoothing. The range of options is wide, allowing you to tailor the effect to your taste – whether the viewing experience is meant to resemble classic cinema or a presentation on a modern theater panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz panel; the 43 and 50-inch sizes have 60Hz panels, and therefore perform much worse in terms of motion smoothness.

The TCL C69B / C655 television in its smallest variants offers a range of features dedicated to gamers, such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), Dolby Vision for gamers, and Game Bar. ALLM automatically switches the television to low latency mode, improving responsiveness and minimizing delays in control. VRR allows for synchronization of the screen refresh rate with the number of frames generated by the console, eliminating tearing, resulting in smoother gameplay. Dolby Vision for gamers ensures better color and contrast representation in games that support this format, resulting in better image quality. Meanwhile, Game Bar provides quick access to game settings and allows monitoring of key parameters, such as input lag.

However, the television has certain limitations that may affect gaming comfort. The 60 Hz panel does not allow for displaying signals with a higher refresh rate, which may impact image smoothness in dynamic games. The lack of support for G-Sync technology for PCs may also be noticeable when gaming on a computer, especially with demanding, fast-paced titles.

As we mentioned earlier – although The Frame likely displays images and works of art most of the time, Samsung has recognized that a Van Gogh enthusiast can just as easily be an avid gamer. And it must be admitted that The Frame 2025 has almost everything it needs to become a fully-fledged gaming television.

On board, we find support for ALLM (automatic game mode) and variable refresh rate (VRR) thanks to the implementation of one HDMI 2.1 port. The television handles lower resolutions at higher refresh rates without any issues and features an expanded Game Bar – already known from other Samsung models – which allows for quick previewing and changing of the most important gaming-related settings. For this, it earns additional points from us. The proprietary motion smoother Auto Motion Plus Game also deserves special mention, which – and it's worth emphasizing – works without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically noticeable way in terms of delays. The result? Much better fluidity in games, especially those that struggle to maintain stable 60 frames. This solution can realistically improve the gaming experience in more demanding titles – especially on consoles that don’t always manage full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already considered standard in Samsung televisions, so there's nothing to particularly complain about here. However, the problem is something entirely different. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it's not there. This is a significant setback when configuring a console for proper HDR content display in games. It’s hard to understand why such a decision was made, but one thing is certain – this should be fixed as soon as possible. We are talking about a brand that has set standards for gaming on televisions for years. If HGiG comes back – and we hope that it will – The Frame LS03F can confidently aspire to be a true gaming television. Not just as a decoration on the wall, but as equipment that really provides joy in gaming.