TCL A300W NXTVision vs Samsung S85F (WOLED)

When it comes to brightness, the TCL A300W is definitely the darkest TV among all frame-style models, such as Samsung The Frame or Hisense CanvasTV – and unfortunately, this is immediately noticeable. In our measurements, the peak luminance reached only about 400 nits, and on test film screens, this value dropped to 350 nits. This is definitely too little to feel the true "magic" of bright HDR effects. As a consolation – the TV is equipped with a PFS LED coating (which is something like QLED), which provides very good coverage of a wide color palette, both DCI-P3 and BT.2020. Additionally, there is full support for all popular HDR formats – HDR10, HDR10+, HLG, and Dolby Vision – which somewhat compensates for the shortcomings in brightness and helps improve the overall perception of materials in this quality.

For most of the time, let's say in 90% of film scenes, viewers won't see practically any difference between the S85F versions. When small but very strong light points appear on the screen – a lantern in a dark alley, a gunshot, the sun breaking through the clouds – this WOLED panel (like the smaller S85F) performs wonderfully. Our measurements showed peak brightness at around 750 nits. We can confidently state: this is an excellent result that guarantees fantastic HDR effects. The problem arises in a very specific, uncomfortable situation for any OLED. We're talking about the moment when the entire screen has to shine at full power brightly. Examples include a slide with a white background, a ski jump scene, or our test sequences (5) from the movie The Meg. And here, unfortunately, the results diverge quite significantly to the detriment of the WOLED panel variant. Our measurement equipment was able to measure a maximum of about 250 to 300 nits of brightness in such conditions. Just to be clear: the same model on a QD-OLED panel in the same test is almost twice as bright. The second issue: colors. And here we also have to be honest – QD-OLED has a design advantage. Why? It’s simple. QD-OLED creates colors from three components (red, green, and blue) and does not need an additional white subpixel. The WOLED panel we are testing uses this white subpixel mainly to boost overall brightness. The effect is that QD-OLED is able to show a slightly wider color palette, and the colors are a bit "cleaner." But let’s be clear: it’s not that the colors on this WOLED panel are bad! On the contrary, they are actually very good. Coverage of the DCI-P3 film palette at 97% and 71% for the wider BT.2020 palette is still a high standard. We just have to honestly admit that this few percent advantage in color coverage is on the side of QD-OLED technology and may be noticeable in very specific moments.

TCL A300 offers several picture modes, but without a doubt, the movie mode performs the best. Unfortunately, although it is the best choice among the available options, it is not free from errors. Both in HD and HDR content, the image has a noticeably too warm tint – leaning slightly towards pink, which is particularly noticeable in snowy scenes. Instead of pure white, we get a pinkish hue that spoils the natural perception of colors.

The brightness management doesn't perform well either. For older HD materials, the image often seems too dark – as confirmed by the inflated gamma value. Conversely, with HDR content, the effect is reversed – the image is overly brightened, which we observed in scenes from the movie Pan. This lack of consistency also affects color reproduction accuracy – a test with the ColorChecker showed that many samples deviate significantly from the reference values.

Fortunately, TCL allows manual adjustment of the settings, so we decided to check how the television would perform after our professional calibration. The effects of this correction are described below.

When it comes to factory color reproduction, our test sample in SDR mode suffered from a slight deficiency in red and yellow color. This resulted in a subtle yellowish tint visible in the shades of white. However, this is not the biggest problem with the S85F. Similar to the QD-OLED panel variant, the biggest issue with this model is the way it presents HDR content. When we look at the EOTF curve graph, it is easy to see that the television has quite significant problems with overly brightening the image. This causes the final picture in many scenes to become very unnatural.

After our professional calibration, the TCL A300 literally got a new lease on life. The image is no longer too warm, and the colors finally look the way they should – which was confirmed by the ColorChecker test, where the color samples finally started hitting their marks, at least to some reasonable degree. It was also possible to partially correct the brightness management – the image is now more balanced and less "wobbly" between different types of content. Of course, certain limitations cannot be overcome – a slightly noticeable blooming effect still occurs, but that's a characteristic of the technology, not something that can be eliminated even after professional settings.

Generally: after calibration, the A300 looks significantly better and gains a completely new quality.

After calibrating in Filmmaker mode, we managed to eliminate most of the unwanted effects. In SDR content, the television performs exemplary, and its color reproduction errors do not exceed a value of 2, which is an excellent result. A bit worse, although still very good, are the HDR quality contents. While we were able to eliminate a significant unnaturalness in the image caused by too high a positioning of the EOTF curve, the most discerning observers may notice that it is not perfectly aligned. It runs slightly below the reference curve, which would suggest that the S85F has slight issues showing all the details in the image. We must point out right away that it is highly unlikely that an average viewer would notice any shortcomings in the image. The final effect after calibration is rated as exemplary.

TCL A300 handles tonal transitions in high-quality films very well, but the question arises – how does it perform with weaker materials? The television is equipped with a tonal transition smoothing feature, but its effectiveness can be described in one word: "random." In one scene it may work and improve the gradation, and when turned off… the effect remains the same. There is a lack of consistency and predictability.

Image scaling is also not one of the A300's strong suits. In the test pattern, the main character actually looked better than on the raw signal, but with thin lines – like fonts or background details – there was noticeable jaggedness and aliasing. On the plus side, the television does not cut off the image and has no issues with overscan, but the overall quality of scaling is rather average.

The processing of tonal transitions (gradients) in the S85F is at a high level. The television effectively handles posterization (the "stepping" effect of colors), even with heavily compressed materials, such as from streaming services. However, using this feature requires making a certain compromise. We noticed that the noise reduction algorithm is quite aggressive – even at the lowest setting, it can eliminate natural film grain, which for many viewers is part of the film's aesthetics. The "Standard" setting seems to be the golden mean, not causing visible loss of important details, so we can recommend it. However, we advise against using the "High" level, which removes not only noise but also desired details, such as texture or structure of objects on the screen.

The scaling (upscaling) process of lower resolution content works very well in the S85F. The image is sharp and clear. The only minor imperfection we observed is occasional, slight aliasing on the edges. The television also still exhibits characteristics typical of this manufacturer, such as active "overscan" (slight magnification of the image). This should be kept in mind, especially when watching older materials, as it may result in a minimal cropping of the original frame.

The TCL A300 is equipped with a 144 Hz panel, which should immediately satisfy practically everyone – both gamers and sports fans. The motion is smooth, and the picture is clear even in fast scenes. Additionally, the television offers a motion enhancement feature called "Motion," where we can find two sliders on a 10-point scale. These allow for adjusting the effect to personal preferences – from a classic, cinematic look with visible frames to a very smooth (though already unnatural) image reminiscent of a soap opera effect. Thanks to this, everyone can find a setting that suits them.

The S85F is a model with impressive speed. The use of a 120 Hz OLED panel ensures that dynamic scenes, both in games and during sports broadcasts, meet expectations: smoothly, sharply, and without loss of clarity. A key role here is played by the instantaneous pixel response time, which is a natural advantage of OLED technology. Transitions between frames are instantaneous, and the image remains clear even during the fastest camera movements. Moving objects, like a ball on the field or a car in a chase scene, are clear and devoid of the characteristic motion blur typical of LCD panels (the so-called "tail").

TCL A300 is a television designed not only to transport us to a digital art museum but also to a full-fledged gaming world. It offers practically everything you would expect from gear for gamers: two HDMI 2.1 ports with full bandwidth, 144 Hz refresh rate, VRR support, and ALLM.

The correct implementation of the HGIG mode is also a plus – something that competing Hisense sometimes struggles with. The television easily handles lower resolutions (e.g., Full HD) while maintaining high refresh rates, which will be appreciated by owners of older consoles or PCs.

In addition, there’s an attractive and clear GameBar that facilitates quick access to settings for gamers. The A300 is truly well-prepared for gaming at the highest level – it's just a shame that issues with motion blur slightly tarnish its overall image as a gaming device.