TCL A300W NXTVision vs SAMSUNG OLED S90F (WOLED)

When it comes to brightness, the TCL A300W is definitely the darkest TV among all frame-style models, such as Samsung The Frame or Hisense CanvasTV – and unfortunately, this is immediately noticeable. In our measurements, the peak luminance reached only about 400 nits, and on test film screens, this value dropped to 350 nits. This is definitely too little to feel the true "magic" of bright HDR effects. As a consolation – the TV is equipped with a PFS LED coating (which is something like QLED), which provides very good coverage of a wide color palette, both DCI-P3 and BT.2020. Additionally, there is full support for all popular HDR formats – HDR10, HDR10+, HLG, and Dolby Vision – which somewhat compensates for the shortcomings in brightness and helps improve the overall perception of materials in this quality.

Does the S90F handle not only dark scenes but also bright parts of the image? Definitely yes. Stories about OLEDs as "dark screens" can slowly be regarded as a myth. The Samsung S90F, similar to the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR images – both in movies and series. Most of the scenes we tested look stunning, with well-defined lights and high contrast. Of course, OLED technology still has its limitations – with very bright, full-screen sequences, such as the test card from the movie The Meg (5th image), the TV can noticeably dim the image. However, it's worth noting that such scenes are quite rare. One can say that the HDR effect is good enough that even mid-range OLED models, like the S90F, can provide a cinematic experience in the home living room.

TCL A300 offers several picture modes, but without a doubt, the movie mode performs the best. Unfortunately, although it is the best choice among the available options, it is not free from errors. Both in HD and HDR content, the image has a noticeably too warm tint – leaning slightly towards pink, which is particularly noticeable in snowy scenes. Instead of pure white, we get a pinkish hue that spoils the natural perception of colors.

The brightness management doesn't perform well either. For older HD materials, the image often seems too dark – as confirmed by the inflated gamma value. Conversely, with HDR content, the effect is reversed – the image is overly brightened, which we observed in scenes from the movie Pan. This lack of consistency also affects color reproduction accuracy – a test with the ColorChecker showed that many samples deviate significantly from the reference values.

Fortunately, TCL allows manual adjustment of the settings, so we decided to check how the television would perform after our professional calibration. The effects of this correction are described below.

Samsung S90F, like most modern TVs, offers many picture modes, but – in line with our testing tradition – we checked it in its best one, which is the Filmmaker mode. As a result, the image looks much more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially subdued – just closer to what you should see. Of course, "more correct" doesn’t mean "perfect." Our S90F sample unfortunately had significant issues with white balance, particularly in the blue color range, resulting in a slightly yellowish filter applied to most scenes. Someone might say that it looks more "cinematic" – because it's warmer – but let's be honest, George Lucas didn't film Star Wars in sepia 😉 (you'll find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a distinct "spike" in brightness – the TV brightened the image more than it should have, making some effects look too intense and diverging from the reference. Thankfully, some of these issues can be eliminated with professional calibration – you can read about its effects later in the review.

After our professional calibration, the TCL A300 literally got a new lease on life. The image is no longer too warm, and the colors finally look the way they should – which was confirmed by the ColorChecker test, where the color samples finally started hitting their marks, at least to some reasonable degree. It was also possible to partially correct the brightness management – the image is now more balanced and less "wobbly" between different types of content. Of course, certain limitations cannot be overcome – a slightly noticeable blooming effect still occurs, but that's a characteristic of the technology, not something that can be eliminated even after professional settings.

Generally: after calibration, the A300 looks significantly better and gains a completely new quality.

After calibration, we managed to eliminate almost all the aforementioned errors. Older movies in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics is returning to its rightful place (you're welcome, Star Wars fans), and the colors no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in an almost reference way. Yes, the most demanding users may notice minimal deviations in brightness, but to be honest – most viewers won't even notice that. And it’s no wonder, because the vast majority of errors are below the ΔE 3 threshold, which is below the visibility threshold. After calibration, the S90F (WOLED) becomes a truly excellent display – one that you can enjoy nearly perfect image quality on.

TCL A300 handles tonal transitions in high-quality films very well, but the question arises – how does it perform with weaker materials? The television is equipped with a tonal transition smoothing feature, but its effectiveness can be described in one word: "random." In one scene it may work and improve the gradation, and when turned off… the effect remains the same. There is a lack of consistency and predictability.

Image scaling is also not one of the A300's strong suits. In the test pattern, the main character actually looked better than on the raw signal, but with thin lines – like fonts or background details – there was noticeable jaggedness and aliasing. On the plus side, the television does not cut off the image and has no issues with overscan, but the overall quality of scaling is rather average.

Digital image processing in the S90F:

Fortunately, Samsung, as in most of its models, can effectively deal with the unwanted posterization effect in the S90F. The function responsible for this element is noise reduction, which quite nicely smooths out tonal transitions and eliminates unnatural color joins – of course, within its capabilities. Unfortunately, it works quite aggressively, so using it comes with compromises. In addition to improving gradation, it may also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you care about preserving the original texture of the material.

Image scaling in the S90F:

In this year's model, Samsung has implemented its own AI processor – NQ4 Gen3, which really manages quite well with upscaling. In our test scenes, the television effectively "pulled up" lower-quality content towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind this entire AI marketing façade lies a certain shortcoming. The S90F does not handle overscan well. If you reach for truly archival materials – like a VHS tape of your parents' wedding – you must reckon with the fact that the lower part of the image may be cut off. The image adaptation function to the resolution simply does not work here as it should.

The TCL A300 is equipped with a 144 Hz panel, which should immediately satisfy practically everyone – both gamers and sports fans. The motion is smooth, and the picture is clear even in fast scenes. Additionally, the television offers a motion enhancement feature called "Motion," where we can find two sliders on a 10-point scale. These allow for adjusting the effect to personal preferences – from a classic, cinematic look with visible frames to a very smooth (though already unnatural) image reminiscent of a soap opera effect. Thanks to this, everyone can find a setting that suits them.

S90F really handles motion great – after all, it's an OLED with a 144 Hz panel, so sports and games look simply amazing on it. The picture is smooth, clear, and there's no room for ghosting or blurring that sometimes plagues cheaper LCDs.

The TV is also equipped with motion smoothing settings that allow you to tailor everything to your liking. We have motion blur reduction and judder reduction – you can set it up to make the picture super smooth (even to that soap opera effect), or more cinematic, with the classic "choppiness" of 24 frames. The choice is yours; Samsung doesn't impose anything.

TCL A300 is a television designed not only to transport us to a digital art museum but also to a full-fledged gaming world. It offers practically everything you would expect from gear for gamers: two HDMI 2.1 ports with full bandwidth, 144 Hz refresh rate, VRR support, and ALLM.

The correct implementation of the HGIG mode is also a plus – something that competing Hisense sometimes struggles with. The television easily handles lower resolutions (e.g., Full HD) while maintaining high refresh rates, which will be appreciated by owners of older consoles or PCs.

In addition, there’s an attractive and clear GameBar that facilitates quick access to settings for gamers. The A300 is truly well-prepared for gaming at the highest level – it's just a shame that issues with motion blur slightly tarnish its overall image as a gaming device.

When it comes to gaming features – we have absolutely no complaints about the S90F. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The TV operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. It also includes Game Bar – a practical tool that allows you to quickly preview picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus is also noteworthy – Samsung’s proprietary motion smoother, which uniquely works well in games. The image feels smoother without any artificial effects or slowdowns.

It’s also worth mentioning the HGiG feature, which – surprisingly – works correctly. We mention this because Samsung clearly broke something in one of its recent updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it becomes virtually impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it’s worth keeping this in mind and regularly checking for new software versions and information from the manufacturer.