Sony X90L vs Samsung OLED S95H (S99H) (QD-OLED)

HDR on the Sony X90L television looks promising. The luminance chart showed that the TV has a solid power reserve, reaching a maximum of 1000 nits in synthetic tests. But how does it perform in real scenarios? In scenes such as the first one from Life of Pi or the final sequence from The Meg, the TV can deliver this power on HDR content, achieving around 800 nits. Unfortunately, displaying small light elements on a black background, as in the scene from Sicario 2, poses greater challenges for the X90L – here the results reach about 600 nits. Despite this, when looking at competitive models with mini-LED technology, the effect looks very good and can shine enough to impress us. The color gamut coverage is also noteworthy, with a result of 96% for DCI-P3 and 76% for BT.2020, indicating good color reproduction in HDR content.

When it comes to brightness alone, the S99H is an astronomically bright TV. Its peak brightness in movie scenes can exceed 2800 nits! Regardless of the scene, you can count on powerful HDR effects that practically blind you, and that's exactly what we expect from a top-tier screen. It's inherent to OLED panels that in very bright, full-screen shots they won't sustain as high a brightness as they do with small highlights, but the results are still excellent. In a bright scene from the film The Meg, the sun still exceeded 2200 nits. That means the S99H was able to maintain higher brightness than most Mini LED screens on the market. In terms of brightness, the S99H is currently the best OLED TV we've tested.

Color gamut coverage

The S99H also handles color exceptionally well, which is a direct result of the QD-OLED panel used here. Regardless of the test scenario, whether synthetic test patterns or measurements with film material in the background, the results stayed at a very high level. The S99H easily covers almost 100% of the DCI-P3 gamut, and for the most demanding color space it reaches nearly 90% of BT.2020. That's top-tier performance on the market. These results match what we saw in the new SQD-Mini-LED screens, and in real movie scenes they even outperform RGB Mini LED displays.

The best mode in Sony televisions is the IMAX Enhanced mode. Although IMAX is mainly associated with the cinematic experience, here the color reproduction right out of the box is average. In the case of lower quality materials, such as HD – regular TV or YouTube – it is worth paying attention to the white balance. It is characterized by a deficit in red and an excessive dominance of blue, which gives the image a pinkish hue. The brightness characteristic, or gamma, for HD content is quite decent, but a slight boost may cause the image to become washed out and appear as if it is behind a light fog.

In 4K HDR content, the situation looks a bit different. The white balance shows a significant boost in blue, which makes the image appear unnaturally sharp and gives it an artificial feel. Such an exaggeration in color reproduction may not appeal to everyone, especially if one prefers more realistic shades. Additionally, the EOTF curve in Sony X90L looks quite decent at first glance. However, at the end of the graph, there are certain fluctuations that suggest the television is trying to maintain the appropriate brightness to avoid overexposing larger elements.

Samsung offers a whole host of picture modes and features, but as usual we recommend choosing Filmmaker Mode, especially if you want the most faithful rendering of the creators' intent. Out of the box the TV is tuned very well, though it has minor shortcomings. This mainly concerns a slight drift in white balance in SDR content and a slightly low gamma. As a result, in a darker room the image can be a bit too bright relative to the reference gamma of 2.4, which is the standard for watching films with the lights off. These are of course small issues, since overall color reproduction remains very good and the errors in ColorChecker measurements are small. However, we know that from a screen of the S99H's class you can and should expect even more, so we had it professionally calibrated.

Sony offers many tools to improve image quality, including two additional image modes that we decided to use during testing and apply calibration to them. This solution significantly facilitates the calibration work and is very effective, provided that the right tools are available. In the case of HD content, the white balance has been almost perfectly aligned – only one shade of gray exceeds the error value of "1", which is an excellent result. The same can be said about the brightness characteristic (gamma), which looks nearly perfect, with microscopic deviations of around 0.01.

In the case of 4K HDR content, the situation is not as ideal. Although the white balance has been significantly improved, it has not been possible to completely eliminate the dominance of blue color. Nonetheless, errors in the Colour Checker test only occasionally exceed the value of "2", which means that image distortions are practically unnoticeable. As for the EOTF curve, it is worth activating the filter in the upper right corner "EOTF in Movies" – the graph looks correct, but the television encounters difficulties illuminating very small elements, which results from the limited number of backlight zones. Despite these minor flaws, it is thanks to the calibration carried out that the IMAX Enhanced mode in the Sony X90L makes watching movies resemble a true cinema experience.

After professional calibration, FILMMAKER mode looks virtually perfect. Because Samsung offers a rich set of advanced calibration features, we were able to tune the colors to an almost perfect level. Most importantly, we were able to even out the white balance and the gamma curve, which resulted in noticeably better contrast and a more natural image dimensionality. With a profile prepared like this, there's really nothing to nitpick or call a flaw. After calibration, the S99H is capable of delivering an essentially reference-quality image.

The Sony X90L TV features a tone transition smoothing function known as Smooth Gradation, which is incredibly effective. Even at the "low" setting, the effects are satisfactory, but at the "medium" setting, it works like a dream – we recommend using this option for the best results. The image scaling on the Sony X90L is simply excellent. The image is not overly sharpened, which gives a natural effect and makes everything look cohesive. It is evident that the engineers really put effort into this aspect, creating a solution that impresses and works well in everyday use. Because of this, even when watching content like regular television or YouTube, where the image is not inherently stunning, one can enjoy a smooth, cohesive, and visually pleasing experience.

The proprietary Samsung NQ4 Gen3 processor handles upscaling and digital image processing. It does a very good job scaling lower-resolution material to 4K. The picture is sharp but doesn't look artificial or overly sharpened. The only fairly specific drawback appears with very old footage shot at 480p or lower. In those cases the TV can slightly crop the edges of the image.

The processor also copes quite well with artifacts visible in low-bitrate material, for example heavily compressed YouTube videos. The noise reduction feature effectively smooths the image and reduces posterization, but it works rather aggressively. It can remove not only unwanted artifacts but also some fine details and even natural film grain. We, wanting to preserve maximum fidelity to the source material, chose not to use it. However, if someone values a clean, as-smooth-as-possible image over keeping every detail, it can be useful.

Sony X90L with a 120 Hz panel is a great choice for both gamers and movie enthusiasts. The TV is equipped with the Motion Flow smoothness feature, which allows you to adjust motion smoothness using two sliders: "smoothness" and "clarity." The "smoothness" slider controls the level of motion fluidity, which helps reduce image stuttering, while "clarity" is used to reduce blurring and improve motion sharpness, which is especially useful in dynamic scenes.

Another major advantage of OLED panels is excellent motion reproduction. Thanks to the pixels' near instant response time, the Samsung S99H practically produces no smearing. Fast-moving objects don't show noticeable halos or trailing artifacts, so the TV performs very well for both watching sports and gaming. One quirk of OLED screens compared with LCDs is how they render low frame rate material. With very slow camera movement the image can appear noticeably more stuttery. This can be quite effectively mitigated using a frame interpolation system. Samsung lets you adjust judder reduction and blur reduction separately, making it easy to find a compromise between smoother motion and preserving the cinematic character of the content.

Sony X90L is a television that performs well in terms of compatibility with consoles and features for gamers. Its 120 Hz panel and two HDMI 2.1 ports with a bandwidth of 48 Gb/s allow for smooth play in high resolution and at a high frame rate. Gamers can also take advantage of the ALLM feature, which automatically switches the TV to low latency mode, and VRR, which provides smooth gameplay without screen tearing. Game Bar is an additional advantage – an intuitive tool that allows for quick access to the most important settings and gaming features, making it easier to control gameplay.

Unfortunately, in terms of HDR in games, the Sony X90L has its limitations. There is no support for HGiG, a standard that many gamers consider essential for precise HDR reproduction in games. Although the TV supports Dolby Vision, which theoretically could improve image quality in games, the practical application of this feature is problematic. Dolby Vision in game mode is associated with very high input lag, making gameplay less comfortable and precise movements more difficult. Additionally, it is not possible to enable Dolby Vision along with VRR. This means that despite numerous advantages, gamers seeking perfect HDR in games may feel a sense of disappointment.

Samsung S99H is also an excellent TV for gamers. It offers almost every useful feature... well, maybe except the obvious lack of Dolby Vision for Xbox consoles. It's equipped with four fully functional HDMI 2.1 ports with the full 48 Gbps bandwidth. Thanks to that we can easily use frame-rate synchronization VRR and automatic low-latency mode (ALLM). This year Samsung also has no issues with proper HGiG support, so HDR setup on a console is quick and without unnecessary complications. Samsung is also known for interesting extras in its TVs. In the Game Bar menu you'll find options to add an on-screen crosshair, enlarge the mini-map, or change the aspect ratio of the displayed image (PC).

Particularly noteworthy is Samsung's feature: Game Motion Plus. It's Samsung's proprietary motion-smoothing system that uses interpolation to increase smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which is an excellent result compared to the competition. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g., GTA 6 😉) that runs at only 30 frames per second on console, the S99H can display it much more smoothly than competing models.