Sony X85L vs SHARP JP7765E

The Sony X85L TV offers solid HDR performance with a brightness level of 750 nits, which is sufficient to enjoy vivid effects. In scenes of moderate difficulty, such as the first, third, or fifth test scenes, a brightness of around 600 nits allows one to fully experience the HDR effect. Unfortunately, in more demanding segments, such as the scene from the movie Sicario 2, the TV shows its limitations. Drops in brightness to 250 nits make the HDR effect lose its impressive quality and resemble regular SDR instead. Nevertheless, it is worth highlighting the very good coverage of the DCI-P3 color palette at 95%, which definitely deserves praise and positively affects the overall image quality.

So how does the brightness of the Sharp JP7 perform in the most demanding titles? Honestly: at first, we were quite surprised. The television is capable of achieving over 1000 nits of brightness, which is an outstanding and rarely seen result for a device costing just under 2000 zł (for 55 inches). Watching bright, full-screen scenes, one can get the impression that we are dealing with truly good equipment. However, unfortunately, we must return to the problem we mentioned earlier regarding local dimming management. When small, bright elements appear on a dark background on the screen (like in the test scenes from Life of Pi or Sicario 2), it is noticeable how poorly the JP7 handles the zones. The television dims them almost to the maximum, stifling the whole HDR effect, which at such moments resembles a flat SDR image (less than 200 nits). This instability makes the image on the JP7 unfortunately lose its appeal in demanding, contrast-heavy films.

As a consolation, it is worth noting that the panel has the potential for good color display. A PFS (phosphor) filter has been implemented here, allowing the coverage of the DCI-P3 palette to reach a solid 94%. The manufacturer calls its product a “QLED,” even though it is mainly based technologically on the aforementioned PFS filter. Considering the recent market battles among manufacturers about what can and cannot be called QLED, we leave the issue of the correctness of this naming to your judgment. However, it remains a fact that the potential for reproducing saturated colors in this panel is simply good.

The Sony X85L television was tested in IMAX Enhanced mode, which, although associated with world-class cinema, does not guarantee an image that aligns with the director's vision. The main issue is the white balance – there is a noticeable strong dominance of blue color and significant lack of red. As a result, the image becomes unnaturally cool and appears artificial. The color reproduction errors were confirmed by the Colour Checker test, which showed significant discrepancies – colors were "scattered" like shots from a rifle, and only a few samples hit the target values. This clearly shows that the precision of color reproduction leaves much to be desired.

The brightness of the image is one of the positive features of the TV. The gamma for HD content is at an acceptable level, although there are minor errors, but generally, it is quite good. However, the brightness characteristics for 4K materials remain an issue, controlled by the EOTF curve. It is evident that very small, bright elements of the image are too dim, which is a result of the limited number of dimming zones due to the design of the television.

When it comes to out-of-the-box colors, the Sharp JP7 was tested in Film mode, which traditionally offers the most consistent image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results are still far from ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural, greenish tint. Another issue was the gamma – during fullscreen scenes, the television provides too much brightness, completely stripping away its cinematic character. All of this translated into color reproduction errors, particularly with shades of gray, which exceeded Delta E 10. Just to remind: errors above 2-3 are already noticeable to the human eye, so here we are dealing with a significant distortion of reality.

In HDR mode, the situation is reversed but not any better. Here, the blue color dominates the white balance, giving the image an unnatural, almost “store-like” sharpness reminiscent of aggressive demo modes. Furthermore, the measurements of the EOTF curve emphasize the store-like nature of the image. The graph clearly shows that the television generates an image significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the expense of fidelity to the content.

Thanks to the use of calibration tools offered by Sony X85L, the image quality has been significantly improved. After calibration, the white balance for HD content is much more stable, making colors look more natural and the image gains authenticity. Although it is not perfect, these changes allow viewers to enjoy a more realistic representation of colors, eliminating the earlier cool tone. The gamma, which already performed decently, has been adjusted to an even better version. As a result, tonal transitions and brightness are more consistent, positively affecting the depth and detail of the image.

As for 4K content, despite efforts, the white balance still struggles with a deficiency of red, which can result in overly warm colors in some scenes. Synthetic tests showed that the EOTF curve in HDR is quite stable, with a slight boost in mid-bright scenes. However, in real film materials, the TV can still be too bright with fine, light details, which is a result of the limitations of large local dimming technology.

Nonetheless, calibration has brought significant benefits, particularly in color accuracy, improving overall image quality and providing a more natural and cohesive directorial vision.

We subjected the JP7 to our standard calibration procedure and truly... the television gained a new life thanks to it, especially in SDR content (YouTube, classic television, series, or older movies). Because we managed to accurately set the white balance and stabilize the gamma, color errors dropped to a value of below 3. This is a level at which the human eye has trouble detecting discrepancies. In this scenario, the Sharp JP7 delivers an image with really great color accuracy, which is a significant advantage in this price range. However, the content in HDR turned out to be much more problematic. Here, despite our efforts and adjustments to the settings, the television simply did not want to cooperate. In the JP7 menu, we cannot find any option that would allow for real control over brightness management (EOTF). Although a significant portion of color errors was reduced, the image still remained unnaturally oversaturated. It's a pity because the potential of the mini-LED backlit panel is large, but the software presents a clear barrier.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR, you have to come to terms with a certain degree of "artificiality" that cannot be overcome even with professional equipment.

In terms of smoothing tonal transitions, the Sony X85L television does not offer any dedicated enhancement options, which is a downside. On the other hand, image scaling performs quite well – the television adds a bit of artificial sharpness, which can make details such as tree branches more pronounced, although sometimes with noticeable jaggedness. This type of effect may appeal to some viewers who prefer a more detailed image.

When it comes to lower quality materials and how the Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling – here we have no major objections. The process of scaling the image to a higher resolution is correct; the image remains readable and clear, without the overscan effect or cropped edges. Of course, this is not at the level of top models and at times one can notice slight jaggedness on the contours, but in this price range, the effect is fully acceptable.

However, the digital image processing itself is significantly worse, as aside from the scaling, it virtually does not exist. In the JP7 menu, we won't find any option that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal reaches the matrix in a very raw form, which, with heavily compressed materials (e.g., from YouTube), leads to visible posterization. Either this is a flaw in the software or a very strange design decision, as in earlier Sharp models, this feature was available and, more importantly, worked with noticeable effect. Here we are left at the mercy of what the source provides, without any digital support from the image processor.

The Sony X85L, equipped with a 120 Hz panel, will meet the expectations of a wide range of users – from sports and gaming fans to movie buffs. Movie enthusiasts will surely appreciate the presence of one of the best motion smoothing systems, Motionflow. This system offers adjustment via smoothness and clarity sliders – smoothness is responsible for motion fluidity, eliminating stutter, while clarity enhances the sharpness of fast scenes, reducing blur.

The motion fluidity on the Sharp JP7 is very mediocre, and the reason is simple: the television uses a 60Hz panel. This immediately makes it difficult to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a motion smoother, which we can control in movies using a slider called De-judder. Lower settings produce a more raw, "cinematic" (frame-based) image, while higher settings add artificial fluidity. We suggest setting it somewhere in the middle of the scale, that is, in the 3-5 range – this is the best compromise to avoid the soap opera effect while getting rid of the tiring image stutter. Interestingly, in the menu, we also find a slider for "motion blur reduction," which usually suggests the presence of a 120Hz panel. However, in the case of the JP7, it does not contribute anything to the image and serves more as a placeholder – it is meant to look good in the settings, but technically it should not function on this panel.

Sony X85L offers quite a solid set of features for gamers, making it an attractive choice for gaming enthusiasts. First and foremost, the TV has a 120 Hz panel, translating to smooth and dynamic image display, ideal for both fast-paced action games and more demanding sports titles. It is equipped with two HDMI 2.1 ports with full bandwidth of 48 Gb/s, allowing for the full utilization of next-gen console capabilities. Additionally, the Sony X85L supports VRR (Variable Refresh Rate) technology, which helps reduce stuttering and artifacts during gameplay, providing a fluid experience. The TV also supports G-Sync, which is particularly beneficial for gamers using NVIDIA graphics cards, allowing for screen refresh rate synchronization with GPU performance, eliminating the tearing effect. It is worth mentioning the Game Bar feature, which facilitates quick access to essential gaming-related settings such as VRR, brightness levels, and display modes, making it convenient and useful during gameplay.

However, there are certain limitations. The TV does not support HGiG, which may be a downside for some gamers, as HGiG optimizes HDR effect rendering in games, providing a more authentic visual experience. Additionally, while Dolby Vision mode is available, it is not practical for gaming due to very high input lag.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual gamer, whose console generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find:

• ALLM Mode: Automatically switches the TV to low latency game mode (input lag).

• Game Menu: Which is hard to call a full-fledged “Game Bar,” as its functionality is minimal. Besides enabling ALLM, there is only a smoothness enhancer dedicated to games, which we recommend against because it introduces very noticeable artifacts and spoils the responsiveness.

• Dolby Vision Gaming: For Microsoft's consoles.

Unfortunately, the list of shortcomings is much longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when lowering the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on PS5 or Xbox Series X. Another absence is VRR, which means that during frame drops, we are susceptible to image tearing. The lack of proper implementation of the HGiG standard is also very problematic. This results in the fact that during HDR calibration in the console menu, it is very easy to “overshoot” the brightness settings. As a result, instead of clear details in highlights, we end up with an unnaturally over-brightened image with cut-off details. The Sharp JP7 is a proposal only for very casual gamers.