Sony X85L vs Hisense U7Q PRO

The Sony X85L TV offers solid HDR performance with a brightness level of 750 nits, which is sufficient to enjoy vivid effects. In scenes of moderate difficulty, such as the first, third, or fifth test scenes, a brightness of around 600 nits allows one to fully experience the HDR effect. Unfortunately, in more demanding segments, such as the scene from the movie Sicario 2, the TV shows its limitations. Drops in brightness to 250 nits make the HDR effect lose its impressive quality and resemble regular SDR instead. Nevertheless, it is worth highlighting the very good coverage of the DCI-P3 color palette at 95%, which definitely deserves praise and positively affects the overall image quality.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

The Sony X85L television was tested in IMAX Enhanced mode, which, although associated with world-class cinema, does not guarantee an image that aligns with the director's vision. The main issue is the white balance – there is a noticeable strong dominance of blue color and significant lack of red. As a result, the image becomes unnaturally cool and appears artificial. The color reproduction errors were confirmed by the Colour Checker test, which showed significant discrepancies – colors were "scattered" like shots from a rifle, and only a few samples hit the target values. This clearly shows that the precision of color reproduction leaves much to be desired.

The brightness of the image is one of the positive features of the TV. The gamma for HD content is at an acceptable level, although there are minor errors, but generally, it is quite good. However, the brightness characteristics for 4K materials remain an issue, controlled by the EOTF curve. It is evident that very small, bright elements of the image are too dim, which is a result of the limited number of dimming zones due to the design of the television.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

Thanks to the use of calibration tools offered by Sony X85L, the image quality has been significantly improved. After calibration, the white balance for HD content is much more stable, making colors look more natural and the image gains authenticity. Although it is not perfect, these changes allow viewers to enjoy a more realistic representation of colors, eliminating the earlier cool tone. The gamma, which already performed decently, has been adjusted to an even better version. As a result, tonal transitions and brightness are more consistent, positively affecting the depth and detail of the image.

As for 4K content, despite efforts, the white balance still struggles with a deficiency of red, which can result in overly warm colors in some scenes. Synthetic tests showed that the EOTF curve in HDR is quite stable, with a slight boost in mid-bright scenes. However, in real film materials, the TV can still be too bright with fine, light details, which is a result of the limitations of large local dimming technology.

Nonetheless, calibration has brought significant benefits, particularly in color accuracy, improving overall image quality and providing a more natural and cohesive directorial vision.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

In terms of smoothing tonal transitions, the Sony X85L television does not offer any dedicated enhancement options, which is a downside. On the other hand, image scaling performs quite well – the television adds a bit of artificial sharpness, which can make details such as tree branches more pronounced, although sometimes with noticeable jaggedness. This type of effect may appeal to some viewers who prefer a more detailed image.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

The Sony X85L, equipped with a 120 Hz panel, will meet the expectations of a wide range of users – from sports and gaming fans to movie buffs. Movie enthusiasts will surely appreciate the presence of one of the best motion smoothing systems, Motionflow. This system offers adjustment via smoothness and clarity sliders – smoothness is responsible for motion fluidity, eliminating stutter, while clarity enhances the sharpness of fast scenes, reducing blur.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

Sony X85L offers quite a solid set of features for gamers, making it an attractive choice for gaming enthusiasts. First and foremost, the TV has a 120 Hz panel, translating to smooth and dynamic image display, ideal for both fast-paced action games and more demanding sports titles. It is equipped with two HDMI 2.1 ports with full bandwidth of 48 Gb/s, allowing for the full utilization of next-gen console capabilities. Additionally, the Sony X85L supports VRR (Variable Refresh Rate) technology, which helps reduce stuttering and artifacts during gameplay, providing a fluid experience. The TV also supports G-Sync, which is particularly beneficial for gamers using NVIDIA graphics cards, allowing for screen refresh rate synchronization with GPU performance, eliminating the tearing effect. It is worth mentioning the Game Bar feature, which facilitates quick access to essential gaming-related settings such as VRR, brightness levels, and display modes, making it convenient and useful during gameplay.

However, there are certain limitations. The TV does not support HGiG, which may be a downside for some gamers, as HGiG optimizes HDR effect rendering in games, providing a more authentic visual experience. Additionally, while Dolby Vision mode is available, it is not practical for gaming due to very high input lag.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.