Sony X75WL vs Samsung The Frame 2025 (LS03F)

The luminance chart for the Sony X75WL revealed a peak brightness of just 350 nits, which is underwhelming for an HDR-capable display. This limited brightness means that HDR scenes lack the depth and impactful highlights expected for immersive viewing. Additionally, the subpar coverage of the DCI-P3 colour gamut results in a less vibrant colour representation, negatively impacting the overall quality of HDR content. The combination of insufficient brightness and poor colour gamut coverage significantly diminishes the intended HDR effect, making this model a less compelling choice for those prioritising HDR performance.

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know, lab tests are one thing, and real movie scenes tell a completely different story. When watching HDR content in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness remained at levels of 550–650 nits. This is enough to feel the difference between standard image quality and that of HDR – bright highlights, reflections on water, and moonlight appear clear and impressive.

It’s also worth noting that the LS03F is a QLED television, which translates to solid color saturation. The coverage of the DCI-P3 color space reaches about 92%, allowing for vibrant, intense colors in HDR content. It may not be at the level of top premium models, but for a lifestyle screen, the result truly deserves recognition.

Colour reproduction tests on the X75WL model, conducted in movie mode, reveal strengths and weaknesses. While movie mode offers some of the best image settings, it is not flawless. One of the most significant issues with the X75WL is the white balance, particularly for HD and 4K HDR content, where a blue hue dominates the image. This results in a noticeably cold tone throughout. The colour checker confirms these discrepancies, showing a clear shift towards cooler shades.

Regarding brightness, the contrast gamma level is generally acceptable, but the EOTF curve presents more challenges. There are noticeable problems with maintaining consistent brightness, with the image sometimes appearing too washed out or too dim. These issues affect the overall visual experience and hinder the accurate perception of content.

When it comes to image quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were issues. In both HD and 4K HDR content, we noticed noticeable deviations in white balance. The image was heavily skewed towards red and blue, giving the screen a characteristic rosy tint. This effect was most visible in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly leaned towards pink tones, which can also be seen in the attached comparison photo. As for brightness characteristics – it wasn't as bad as one might expect given such color inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically affect the perception of the material.

The X75WL is one of those cases where image calibration may not lead to a dramatic transformation, but it does offer a notable improvement in colour perception. The white balance for HD and 4K content, has been significantly enhanced, eliminating the strong dominance of cooler tones. The gamma chart also appears more stable, resulting in better image quality overall. However, the main issue remains the EOTF curve, which controls brightness in 4K content. Due to the technological limitations of the television (such as the IPS panel and the absence of local dimming), a significant improvement is difficult to achieve, as the model’s capabilities are constrained. Despite these limitations, the tonality of the image has been substantially improved.

After calibration, the movie mode gained a completely new quality. The issue of pink tint, which had previously been clearly visible, especially in bright scenes, was effectively eliminated. Colors began to look much more natural, and the white balance no longer dominated the rest of the image. It was no longer the same exaggerated “box picture” – everything gained coherence and a cinematic character. Additionally, the tendency of the television to slightly brighten scenes, previously visible in the EOTF curve analysis, was partially corrected. Of course, this was within the limits of what the design allows without local dimming – it’s hard to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one would expect from a mode called Filmmaker.

The X75WL struggles with low-quality tonal transitions. The lack of any function to improve tonal gradation results in noticeable imperfections in colour transitions, which detracts from the overall image quality. However, the digital processing is commendable, with the image displayed without overscan, and relatively sharp presentation. This added sharpness may appeal to some users, though it does not compensate for the tonal transition issues.

The LS03F is equipped with the NQ4 processor, which is responsible for improving image quality—especially in lower-quality materials. In practice, it works surprisingly well, particularly with older content and recordings with lower resolution. Activating the "noise reduction" feature yields noticeable effects. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement—previously, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year's model, the smoothing still occurs, but it is done in a much more acceptable manner. Textures of materials, skin, or fabric details are no longer so heavily muted as before—the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not be to everyone's liking. On the other hand, it is no longer as aggressive an intervention as in previous models. It is also worth mentioning that the LS03F may struggle with very weak signals—such as recordings from VHS tapes or video in low resolution. In such cases, we noticed slight clipping of the image at the edges—so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

The X75WL features a 60 Hz panel, making it more suited for movie-watching than high-speed gaming. It is equipped with a motion smoother function called Motionflow, which allows users to adjust picture fluidity on a 10-point scale. This function adds intermediate frames, improving motion smoothness and creating a more cinematic effect by reducing choppiness. Additionally, the clarity adjustment helps reduce motion blur, making it particularly beneficial for fast-paced scenes like sports or dynamic action sequences in films. With these settings, users can fine-tune the fluidity and sharpness of motion to their preferences.

A novelty in The Frame for 2025 is the panel with a refresh rate of 144 Hz. Yes – in a television primarily associated with displaying artwork, you can now not only watch Van Gogh but also comfortably play on a console or follow dynamic sports action. This is a definite step towards greater versatility. In the case of Samsung films, as usual in models with a 120 Hz panel and above, it allows you to adjust motion smoothness according to your own preferences. You can set a more cinematic representation while maintaining frame rate or opt for full motion smoothing. The range of options is wide, allowing you to tailor the effect to your taste – whether the viewing experience is meant to resemble classic cinema or a presentation on a modern theater panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz panel; the 43 and 50-inch sizes have 60Hz panels, and therefore perform much worse in terms of motion smoothness.

The X75WL is not the best television for gamers, as it lacks some key features that more demanding users expect. While it includes the Auto Low Latency Mode (ALLM) and a basic Game Bar, these are not sufficient for a truly immersive gaming experience. In this price range, features like VRR (Variable Refresh Rate) and a 120 Hz refresh rate—at least in Full HD—have become standard, but unfortunately, these are missing in the X75WL. This is a significant drawback for Sony, as the competition offers more advanced gaming features at a similar price.

As we mentioned earlier – although The Frame likely displays images and works of art most of the time, Samsung has recognized that a Van Gogh enthusiast can just as easily be an avid gamer. And it must be admitted that The Frame 2025 has almost everything it needs to become a fully-fledged gaming television.

On board, we find support for ALLM (automatic game mode) and variable refresh rate (VRR) thanks to the implementation of one HDMI 2.1 port. The television handles lower resolutions at higher refresh rates without any issues and features an expanded Game Bar – already known from other Samsung models – which allows for quick previewing and changing of the most important gaming-related settings. For this, it earns additional points from us. The proprietary motion smoother Auto Motion Plus Game also deserves special mention, which – and it's worth emphasizing – works without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically noticeable way in terms of delays. The result? Much better fluidity in games, especially those that struggle to maintain stable 60 frames. This solution can realistically improve the gaming experience in more demanding titles – especially on consoles that don’t always manage full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already considered standard in Samsung televisions, so there's nothing to particularly complain about here. However, the problem is something entirely different. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it's not there. This is a significant setback when configuring a console for proper HDR content display in games. It’s hard to understand why such a decision was made, but one thing is certain – this should be fixed as soon as possible. We are talking about a brand that has set standards for gaming on televisions for years. If HGiG comes back – and we hope that it will – The Frame LS03F can confidently aspire to be a true gaming television. Not just as a decoration on the wall, but as equipment that really provides joy in gaming.