Sony X75WL vs Hisense U7Q PRO

The luminance chart for the Sony X75WL revealed a peak brightness of just 350 nits, which is underwhelming for an HDR-capable display. This limited brightness means that HDR scenes lack the depth and impactful highlights expected for immersive viewing. Additionally, the subpar coverage of the DCI-P3 colour gamut results in a less vibrant colour representation, negatively impacting the overall quality of HDR content. The combination of insufficient brightness and poor colour gamut coverage significantly diminishes the intended HDR effect, making this model a less compelling choice for those prioritising HDR performance.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

Colour reproduction tests on the X75WL model, conducted in movie mode, reveal strengths and weaknesses. While movie mode offers some of the best image settings, it is not flawless. One of the most significant issues with the X75WL is the white balance, particularly for HD and 4K HDR content, where a blue hue dominates the image. This results in a noticeably cold tone throughout. The colour checker confirms these discrepancies, showing a clear shift towards cooler shades.

Regarding brightness, the contrast gamma level is generally acceptable, but the EOTF curve presents more challenges. There are noticeable problems with maintaining consistent brightness, with the image sometimes appearing too washed out or too dim. These issues affect the overall visual experience and hinder the accurate perception of content.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

The X75WL is one of those cases where image calibration may not lead to a dramatic transformation, but it does offer a notable improvement in colour perception. The white balance for HD and 4K content, has been significantly enhanced, eliminating the strong dominance of cooler tones. The gamma chart also appears more stable, resulting in better image quality overall. However, the main issue remains the EOTF curve, which controls brightness in 4K content. Due to the technological limitations of the television (such as the IPS panel and the absence of local dimming), a significant improvement is difficult to achieve, as the model’s capabilities are constrained. Despite these limitations, the tonality of the image has been substantially improved.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

The X75WL struggles with low-quality tonal transitions. The lack of any function to improve tonal gradation results in noticeable imperfections in colour transitions, which detracts from the overall image quality. However, the digital processing is commendable, with the image displayed without overscan, and relatively sharp presentation. This added sharpness may appeal to some users, though it does not compensate for the tonal transition issues.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

The X75WL features a 60 Hz panel, making it more suited for movie-watching than high-speed gaming. It is equipped with a motion smoother function called Motionflow, which allows users to adjust picture fluidity on a 10-point scale. This function adds intermediate frames, improving motion smoothness and creating a more cinematic effect by reducing choppiness. Additionally, the clarity adjustment helps reduce motion blur, making it particularly beneficial for fast-paced scenes like sports or dynamic action sequences in films. With these settings, users can fine-tune the fluidity and sharpness of motion to their preferences.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

The X75WL is not the best television for gamers, as it lacks some key features that more demanding users expect. While it includes the Auto Low Latency Mode (ALLM) and a basic Game Bar, these are not sufficient for a truly immersive gaming experience. In this price range, features like VRR (Variable Refresh Rate) and a 120 Hz refresh rate—at least in Full HD—have become standard, but unfortunately, these are missing in the X75WL. This is a significant drawback for Sony, as the competition offers more advanced gaming features at a similar price.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.