Sony Bravia 9 (XR90) vs TCL A300W NXTVision

The brightness performance of the Sony Bravia 9 is exceptional. Each scene reaches over 1500 nits, and the television can shine even brighter during movie playback. This level of brightness provides an extraordinary viewing experience, allowing for immersive interaction with high-quality video content. Thanks to its extensive coverage of the DCI-P3 colour gamut, the image is vibrant, and when combined with such high luminance, it almost feels alive. With its impressive peak brightness, viewers can fully appreciate the colour range, even in the most challenging scenes involving dynamic lighting changes. The Bravia 9 also supports Dolby Vision and HDR10 formats, further elevating the viewing experience.

When it comes to brightness, the TCL A300W is definitely the darkest TV among all frame-style models, such as Samsung The Frame or Hisense CanvasTV – and unfortunately, this is immediately noticeable. In our measurements, the peak luminance reached only about 400 nits, and on test film screens, this value dropped to 350 nits. This is definitely too little to feel the true "magic" of bright HDR effects. As a consolation – the TV is equipped with a PFS LED coating (which is something like QLED), which provides very good coverage of a wide color palette, both DCI-P3 and BT.2020. Additionally, there is full support for all popular HDR formats – HDR10, HDR10+, HLG, and Dolby Vision – which somewhat compensates for the shortcomings in brightness and helps improve the overall perception of materials in this quality.

The "IMAX Enhanced" factory mode has remained the best option in Sony televisions for years, and it was used throughout the entire testing process. While it aligns closely with the reference compared to other predefined settings, improvements could be made for a better viewing experience.

In SDR materials, the gamma shows a noticeable boost, which leads to over-contrasting the image. Additionally, the beginning of the graph deviates significantly from the reference, resulting in merged details in the darker areas, creating an unpleasant uniform blotch. The EOTF curve in HDR content, on the other hand, appears mostly correct, with only minor deviations from the reference.

However, the most prominent issues affect the white balance. There is a persistent green colour dominance, leading to problems with grey tones and overall colour misalignment. This imbalance in the white balance gives the image an unwanted greenish tinge, negatively impacting the overall visual quality.

TCL A300 offers several picture modes, but without a doubt, the movie mode performs the best. Unfortunately, although it is the best choice among the available options, it is not free from errors. Both in HD and HDR content, the image has a noticeably too warm tint – leaning slightly towards pink, which is particularly noticeable in snowy scenes. Instead of pure white, we get a pinkish hue that spoils the natural perception of colors.

The brightness management doesn't perform well either. For older HD materials, the image often seems too dark – as confirmed by the inflated gamma value. Conversely, with HDR content, the effect is reversed – the image is overly brightened, which we observed in scenes from the movie Pan. This lack of consistency also affects color reproduction accuracy – a test with the ColorChecker showed that many samples deviate significantly from the reference values.

Fortunately, TCL allows manual adjustment of the settings, so we decided to check how the television would perform after our professional calibration. The effects of this correction are described below.

The colour reproduction after the calibration process on the Sony Bravia 9 is nothing short of excellent. Regardless of the signal, whether SDR or HDR, the image comes remarkably close to the director's intended vision. Nearly every flaw in the image has been meticulously modelled and corrected to a high degree.

This impressive result can be attributed to the advanced tools available for calibration, which Sony has been offering in its televisions for years. Notable tools include the 2- and 20-point grayscale calibration and a very comprehensive CMS (Colour Management System). These features allow for precise adjustments, ensuring that the colours and overall image quality are as accurate and faithful to the source material as possible.

After our professional calibration, the TCL A300 literally got a new lease on life. The image is no longer too warm, and the colors finally look the way they should – which was confirmed by the ColorChecker test, where the color samples finally started hitting their marks, at least to some reasonable degree. It was also possible to partially correct the brightness management – the image is now more balanced and less "wobbly" between different types of content. Of course, certain limitations cannot be overcome – a slightly noticeable blooming effect still occurs, but that's a characteristic of the technology, not something that can be eliminated even after professional settings.

Generally: after calibration, the A300 looks significantly better and gains a completely new quality.

When analysing the quality of tonal transitions and image scaling, especially for lower-quality materials, the improvement after activating the function for tonal transitions is clear. By default, the quality is quite average, but once the function is turned on, even at the lowest setting, the results are among the best we've seen. This feature can be enabled without worrying about negative side effects, such as film grain blur.

Sony's "XR" processor, which the brand has been touting for several years, lives up to its reputation for image scaling. The image quality is incredibly sharp while maintaining a very natural look. This reinforces that Sony's processing technology is one of the best available, particularly when handling lower-resolution content.

TCL A300 handles tonal transitions in high-quality films very well, but the question arises – how does it perform with weaker materials? The television is equipped with a tonal transition smoothing feature, but its effectiveness can be described in one word: "random." In one scene it may work and improve the gradation, and when turned off… the effect remains the same. There is a lack of consistency and predictability.

Image scaling is also not one of the A300's strong suits. In the test pattern, the main character actually looked better than on the raw signal, but with thin lines – like fonts or background details – there was noticeable jaggedness and aliasing. On the plus side, the television does not cut off the image and has no issues with overscan, but the overall quality of scaling is rather average.

The maximum refresh rate of the Sony Bravia 9 is 120 Hz, the minimum for those primarily watching sports or other high-motion content. This refresh rate ensures the image remains sharp and smooth, even during fast-paced scenes. For more demanding users, Sony has implemented an advanced motion smoothing system, divided into three distinct segments: Smoothness (Film), Smoothness (Camera), and Clarity. These settings can be adjusted to various degrees, allowing users to fine-tune the picture to their preferences. For example, a setting with slight smoothing can be used to avoid the "soap opera effect," delivering a more natural and cinematic viewing experience. This level of customisation ensures that viewers can find their ideal balance between smoothness and clarity.

The TCL A300 is equipped with a 144 Hz panel, which should immediately satisfy practically everyone – both gamers and sports fans. The motion is smooth, and the picture is clear even in fast scenes. Additionally, the television offers a motion enhancement feature called "Motion," where we can find two sliders on a 10-point scale. These allow for adjusting the effect to personal preferences – from a classic, cinematic look with visible frames to a very smooth (though already unnatural) image reminiscent of a soap opera effect. Thanks to this, everyone can find a setting that suits them.

The Sony Bravia 9 television is equipped with four HDMI ports, but what is puzzling for a device of this class is that only two of them operate in the 2.1 standard. Despite this, it should not detract from the fact that nearly all features work excellently, providing a positive experience when using them. Games running in HDR10 or Dolby Vision benefit from low input lag, ensuring a comfortable gaming session. The solid implementation of the HGIG mode is a noteworthy feature, as, after proper calibration, it closely aligns with Dolby Vision.

Sony introduced the GameBar feature to its televisions last year, a standard for many manufacturers. This feature allows for quick adjustment of settings without exiting the game. Its implementation has been seamless, offering conveniences such as a crosshair grid, black level adjustment, and reducing the screen to gaming monitor proportions.

The Sony Bravia 9 will find its fans, particularly among PlayStation enthusiasts. It is a natural pairing since the console and the television share identical capabilities. However, more broadly speaking, despite the minor issues with Dolby Vision in games, the Bravia 9 remains a very good television for gaming overall.

TCL A300 is a television designed not only to transport us to a digital art museum but also to a full-fledged gaming world. It offers practically everything you would expect from gear for gamers: two HDMI 2.1 ports with full bandwidth, 144 Hz refresh rate, VRR support, and ALLM.

The correct implementation of the HGIG mode is also a plus – something that competing Hisense sometimes struggles with. The television easily handles lower resolutions (e.g., Full HD) while maintaining high refresh rates, which will be appreciated by owners of older consoles or PCs.

In addition, there’s an attractive and clear GameBar that facilitates quick access to settings for gamers. The A300 is truly well-prepared for gaming at the highest level – it's just a shame that issues with motion blur slightly tarnish its overall image as a gaming device.