Sony Bravia 9 (XR90) vs Samsung QN80H

The brightness performance of the Sony Bravia 9 is exceptional. Each scene reaches over 1500 nits, and the television can shine even brighter during movie playback. This level of brightness provides an extraordinary viewing experience, allowing for immersive interaction with high-quality video content. Thanks to its extensive coverage of the DCI-P3 colour gamut, the image is vibrant, and when combined with such high luminance, it almost feels alive. With its impressive peak brightness, viewers can fully appreciate the colour range, even in the most challenging scenes involving dynamic lighting changes. The Bravia 9 also supports Dolby Vision and HDR10 formats, further elevating the viewing experience.

Samsung QN80H is without a doubt a bright TV. In synthetic tests it breaks the 1000-nit barrier, which on paper already promises a solid HDR effect. In practice the screen really shows its claws, though it can't fully spread its wings (or its backlight 🤔) in every situation. The best impression comes from bright, expansive shots. Sunlit exteriors or heavily lit scenes look really good on it. Brightness then stays around 700 nits, which gives a noticeable step up in quality over standard SDR. Problems start in dark scenes with small, pinpoint highlights. The QN80H tends to heavily dim them, doing everything it can to protect black levels. On one hand we gain better contrast, on the other... we lose some of the dynamics and the sparkle of fine HDR details. The TV therefore has considerable potential, but the dimming algorithm can be too restrictive.

Color gamut coverage

Colors are good too. The QN80H uses quantum dot technology, and in our measurements it covered 93% of the DCI-P3 space and about 70% of BT.2020. Today those results won't exactly blow anyone away, but in real-world use they're more than enough to deliver vivid, natural-looking images in most movies and TV series. Colors are properly saturated and, after proper tuning, don't look artificial or overly aggressive.

The "IMAX Enhanced" factory mode has remained the best option in Sony televisions for years, and it was used throughout the entire testing process. While it aligns closely with the reference compared to other predefined settings, improvements could be made for a better viewing experience.

In SDR materials, the gamma shows a noticeable boost, which leads to over-contrasting the image. Additionally, the beginning of the graph deviates significantly from the reference, resulting in merged details in the darker areas, creating an unpleasant uniform blotch. The EOTF curve in HDR content, on the other hand, appears mostly correct, with only minor deviations from the reference.

However, the most prominent issues affect the white balance. There is a persistent green colour dominance, leading to problems with grey tones and overall colour misalignment. This imbalance in the white balance gives the image an unwanted greenish tinge, negatively impacting the overall visual quality.

The QN80H's factory settings were really good, especially compared with most TVs that come into our tests. Of course, we performed measurements in Filmmaker Mode, and that's the mode we recommend turning on right after the initial setup. In SDR material our unit was set up surprisingly well. The white balance was very even, colors looked natural, and the errors were so small they were hard to spot without measurement equipment. The only weak point was the gamma. In brighter parts of the image the TV brightened them a bit too much, so the picture sometimes lost a little depth. Even so, we'd like most TVs to look this good straight out of the box.

It was a bit worse in HDR. The white balance itself was still set correctly, so the problem wasn't with the colors but with how the QN80H managed image brightness. You could see that immediately on the EOTF chart. The TV brightened large parts of scenes too much, causing the brightest elements to blow out. Interestingly, at the same time very small points were often dimmed too much. As a result some fine detail simply disappeared. So the factory Filmmaker Mode in HDR isn't bad, but it's definitely not as well calibrated as in SDR.

The colour reproduction after the calibration process on the Sony Bravia 9 is nothing short of excellent. Regardless of the signal, whether SDR or HDR, the image comes remarkably close to the director's intended vision. Nearly every flaw in the image has been meticulously modelled and corrected to a high degree.

This impressive result can be attributed to the advanced tools available for calibration, which Sony has been offering in its televisions for years. Notable tools include the 2- and 20-point grayscale calibration and a very comprehensive CMS (Colour Management System). These features allow for precise adjustments, ensuring that the colours and overall image quality are as accurate and faithful to the source material as possible.

The biggest difference after calibration was in HDR Filmmaker mode. SDR was already very good out of the box, so we didn't have much work to do there. In HDR, however, we managed to tame the way the QN80H handled brightness, as it had been over-brightening most scenes. After calibration the picture is calmer, more natural, and much closer to how a faithful picture should look.

When analysing the quality of tonal transitions and image scaling, especially for lower-quality materials, the improvement after activating the function for tonal transitions is clear. By default, the quality is quite average, but once the function is turned on, even at the lowest setting, the results are among the best we've seen. This feature can be enabled without worrying about negative side effects, such as film grain blur.

Sony's "XR" processor, which the brand has been touting for several years, lives up to its reputation for image scaling. The image quality is incredibly sharp while maintaining a very natural look. This reinforces that Sony's processing technology is one of the best available, particularly when handling lower-resolution content.

Digital image processing in the Samsung QN80H is handled by the second-generation NQ4 AI processor. It's a chip we already know from earlier models and it still performs very well, especially with lower-resolution material. The image is effectively upscaled to 4K, but without excessive sharpening and without the feeling that the TV is forcing improvements on the source material.

The "Noise Reduction" feature also proves useful. It can noticeably reduce posterization and visible banding in poorer-quality material, particularly in low-bitrate streaming. However, it's important to remember that it doesn't work without side effects. It can remove some film grain and slightly smooth the image. So with a good-quality source we'd leave this feature off. If, however, banding and uneven tonal transitions bother you more than losing some grain, "Noise Reduction" can be a really useful addition.

The maximum refresh rate of the Sony Bravia 9 is 120 Hz, the minimum for those primarily watching sports or other high-motion content. This refresh rate ensures the image remains sharp and smooth, even during fast-paced scenes. For more demanding users, Sony has implemented an advanced motion smoothing system, divided into three distinct segments: Smoothness (Film), Smoothness (Camera), and Clarity. These settings can be adjusted to various degrees, allowing users to fine-tune the picture to their preferences. For example, a setting with slight smoothing can be used to avoid the "soap opera effect," delivering a more natural and cinematic viewing experience. This level of customisation ensures that viewers can find their ideal balance between smoothness and clarity.

Motion blur and motion handling on the QN80H are really good, mainly thanks to the fast panel. In 4K the screen refreshes at up to 144 Hz, and when switched to Full HD and connected to a PC it can reach as high as 240 Hz. That's new for Samsung TVs and a nice bonus for people who want to use the TV for PC gaming as well. We were more interested, however, in how the QN80H performs at 120 Hz, since consoles use that refresh rate. Here it's really good. The panel doesn't have a big problem with the smearing typical of VA panels, and slight trails behind moving objects are mostly visible on dark backgrounds. This is nothing that would interfere with normal sports viewing or gaming. The TV also includes a motion smoothing system that Samsung calls "Image Clarity." You can adjust judder reduction and blur reduction separately, so it's easy to tailor its operation to movies, sports, or your own preferences.

The Sony Bravia 9 television is equipped with four HDMI ports, but what is puzzling for a device of this class is that only two of them operate in the 2.1 standard. Despite this, it should not detract from the fact that nearly all features work excellently, providing a positive experience when using them. Games running in HDR10 or Dolby Vision benefit from low input lag, ensuring a comfortable gaming session. The solid implementation of the HGIG mode is a noteworthy feature, as, after proper calibration, it closely aligns with Dolby Vision.

Sony introduced the GameBar feature to its televisions last year, a standard for many manufacturers. This feature allows for quick adjustment of settings without exiting the game. Its implementation has been seamless, offering conveniences such as a crosshair grid, black level adjustment, and reducing the screen to gaming monitor proportions.

The Sony Bravia 9 will find its fans, particularly among PlayStation enthusiasts. It is a natural pairing since the console and the television share identical capabilities. However, more broadly speaking, despite the minor issues with Dolby Vision in games, the Bravia 9 remains a very good television for gaming overall.

Samsung QN80H is a TV that scores very well on gamer-oriented features. The biggest new addition for 2026 is DLG mode, which allows refresh rates up to 240 Hz when the image is switched to Full HD resolution. This option is aimed mainly at PC users, but it also shows that Samsung is still heavily developing the gaming side of its TVs. That’s not the end of the list of advantages. The QN80H has four full-featured HDMI 2.1 ports, which in this price range still isn’t standard. You can therefore connect multiple consoles, a PC, or a soundbar at the same time without worrying which input supports the full picture capabilities. The TV also supports VRR, ALLM, and HGiG, so it’s hard to fault its basic feature set. One downside remains the lack of Dolby Vision, which may matter especially to Xbox Series X owners. That said, it’s not a flaw that rules out the QN80H as a gaming TV. Samsung includes a feature still missing from most manufacturers: its proprietary motion interpolator, Game Motion Plus. It’s a motion interpolator that also works in game mode, allowing you to improve the smoothness of titles running at 30 or 60 frames per second without a drastic increase in input lag. In practice, Game Motion Plus can make a much bigger difference than Dolby’s processing, especially in more demanding games that don’t offer a 60 FPS mode. The image becomes noticeably smoother while controls remain responsive enough. So despite the lack of Dolby Vision, the QN80H is still one of the best-equipped TVs for gamers in its class.