Sony Bravia 9 (XR90) vs Panasonic Z95A

The brightness performance of the Sony Bravia 9 is exceptional. Each scene reaches over 1500 nits, and the television can shine even brighter during movie playback. This level of brightness provides an extraordinary viewing experience, allowing for immersive interaction with high-quality video content. Thanks to its extensive coverage of the DCI-P3 colour gamut, the image is vibrant, and when combined with such high luminance, it almost feels alive. With its impressive peak brightness, viewers can fully appreciate the colour range, even in the most challenging scenes involving dynamic lighting changes. The Bravia 9 also supports Dolby Vision and HDR10 formats, further elevating the viewing experience.

Panasonic Z95A demonstrates class when it comes to HDR performance. In brightness tests, it reaches a level of 1800 nits, which has a real impact on watching movies. Scenes from Life of Pi or Gemini Man look great – the television effortlessly reproduces details and the intensity of bright spots, impressing with its power. In more demanding moments, like the final scene from The Meg, one can see how bright light floods the screen. In such moments, brightness drops, which is typical for organic matrices. Nonetheless, a result around 1000 nits can still be considered excellent, still providing very good picture quality. Additionally, the television offers excellent coverage of wide color gamuts – up to 98.6% for DCI-P3 and 74.5% for BT.2020. This ensures that colors are not only vibrant but also deeply saturated, allowing full appreciation of the richness of details, especially in HDR scenes. Such coverage makes colors appear more realistic, and the HDR effect gains in intensity and accuracy. All this impressive HDR effect is thanks to MLA technology, which enables achieving such high luminance and excellent image detail. Thanks to this, the Panasonic Z95A offers HDR at a level that truly makes a difference.

The "IMAX Enhanced" factory mode has remained the best option in Sony televisions for years, and it was used throughout the entire testing process. While it aligns closely with the reference compared to other predefined settings, improvements could be made for a better viewing experience.

In SDR materials, the gamma shows a noticeable boost, which leads to over-contrasting the image. Additionally, the beginning of the graph deviates significantly from the reference, resulting in merged details in the darker areas, creating an unpleasant uniform blotch. The EOTF curve in HDR content, on the other hand, appears mostly correct, with only minor deviations from the reference.

However, the most prominent issues affect the white balance. There is a persistent green colour dominance, leading to problems with grey tones and overall colour misalignment. This imbalance in the white balance gives the image an unwanted greenish tinge, negatively impacting the overall visual quality.

The best picture mode in the Panasonic Z95A is undoubtedly the Filmmaker mode. It is a mode that offers quite good image reproduction, but it is not free from certain errors that need improvement. First of all, the white balance, both for 4K and HD content, tends to show a dominance of red and blue colors. This causes a slight pinkish tint in the image, particularly noticeable in bright, white scenes. Such deviations can be seen in the comparative photo below, which illustrates this problem well. The Colour Checker test also confirms these discrepancies, showing slight shifts of the dots towards the mentioned hues.

In terms of gamma brightness characteristics, it performs very well, with only minor issues when lightening small details. The EOTF curve, which is responsible for controlling brightness in 4K HDR content, poses greater difficulty. Here, a slight boost in brightness above the reference value can be observed, making the image sometimes too bright, especially in more demanding scenes. Although the Filmmaker mode is definitely the best choice in the Z95A, these aspects require refinement to fully exploit the potential of the television.

The colour reproduction after the calibration process on the Sony Bravia 9 is nothing short of excellent. Regardless of the signal, whether SDR or HDR, the image comes remarkably close to the director's intended vision. Nearly every flaw in the image has been meticulously modelled and corrected to a high degree.

This impressive result can be attributed to the advanced tools available for calibration, which Sony has been offering in its televisions for years. Notable tools include the 2- and 20-point grayscale calibration and a very comprehensive CMS (Colour Management System). These features allow for precise adjustments, ensuring that the colours and overall image quality are as accurate and faithful to the source material as possible.

After calibration, Panasonic Z95A shows its full potential, offering an almost perfect image. The television provides great adjustment capabilities, which we have fully utilized. The white balance after calibration is presented almost perfectly, and errors in SDR content at the level of 0.5 fall within an absolutely reference standard. The same is true for 4K HDR content – any pink tint on the screen has been completely eliminated, and the white balance is now exemplary.

The color palette and Colour Checker test confirm the excellence of the calibration. Errors below 2 is a result that will satisfy both professional calibrators and enthusiasts of cinema-quality images. Significant changes have also occurred in brightness characteristics – the EOTF curve has been leveled, eliminating previous issues with excessive image brightness. And the small error in gamma has been reduced.

Before calibration, the image was acceptable, but now it is a completely different league. It is a true feast for the eyes, the quality of which is hard to compare to anything else. Panasonic Z95A, after fine-tuning the settings, becomes a true master of color reproduction.

When analysing the quality of tonal transitions and image scaling, especially for lower-quality materials, the improvement after activating the function for tonal transitions is clear. By default, the quality is quite average, but once the function is turned on, even at the lowest setting, the results are among the best we've seen. This feature can be enabled without worrying about negative side effects, such as film grain blur.

Sony's "XR" processor, which the brand has been touting for several years, lives up to its reputation for image scaling. The image quality is incredibly sharp while maintaining a very natural look. This reinforces that Sony's processing technology is one of the best available, particularly when handling lower-resolution content.

In the case of lower quality materials, the "Gradient Smoothing" function is responsible for smoothing tonal transitions. The best results are achieved with an intermediate setting – although they are not spectacular, the function works correctly and does not introduce unwanted effects into the image. It can be rated as average, but sufficient to improve the quality of tonal transitions.

As for digital processing, or upscaling, the image looks surprisingly good. It is vibrant and pleasant to the eye, making lower quality content, such as standard television or YouTube, look quite decent. However, minor issues can be noticed, such as "jaggies" on edges, e.g. branches in the background. Nevertheless, this does not significantly impact the overall viewing experience, and the television handles this material in an acceptable manner.

The maximum refresh rate of the Sony Bravia 9 is 120 Hz, the minimum for those primarily watching sports or other high-motion content. This refresh rate ensures the image remains sharp and smooth, even during fast-paced scenes. For more demanding users, Sony has implemented an advanced motion smoothing system, divided into three distinct segments: Smoothness (Film), Smoothness (Camera), and Clarity. These settings can be adjusted to various degrees, allowing users to fine-tune the picture to their preferences. For example, a setting with slight smoothing can be used to avoid the "soap opera effect," delivering a more natural and cinematic viewing experience. This level of customisation ensures that viewers can find their ideal balance between smoothness and clarity.

Panasonic Z95A, with its 144 Hz panel, offers excellent image smoothness. For films, there is the "Intelligent Frame Creation" feature, which enhances fluidity and reduces motion blur. The user has two sliders at their disposal: "Motion Blur Reduction" – responsible for clearer and sharper details in fast-moving scenes. "Film Smoothness" – adds smoothness by creating additional frames between the originals, making the motion look smoother and more natural with a "soap opera" effect.

As a result, viewers can adjust the settings to their own preferences. Films and less dynamic materials appear smooth and natural, which should satisfy most users.

The Sony Bravia 9 television is equipped with four HDMI ports, but what is puzzling for a device of this class is that only two of them operate in the 2.1 standard. Despite this, it should not detract from the fact that nearly all features work excellently, providing a positive experience when using them. Games running in HDR10 or Dolby Vision benefit from low input lag, ensuring a comfortable gaming session. The solid implementation of the HGIG mode is a noteworthy feature, as, after proper calibration, it closely aligns with Dolby Vision.

Sony introduced the GameBar feature to its televisions last year, a standard for many manufacturers. This feature allows for quick adjustment of settings without exiting the game. Its implementation has been seamless, offering conveniences such as a crosshair grid, black level adjustment, and reducing the screen to gaming monitor proportions.

The Sony Bravia 9 will find its fans, particularly among PlayStation enthusiasts. It is a natural pairing since the console and the television share identical capabilities. However, more broadly speaking, despite the minor issues with Dolby Vision in games, the Bravia 9 remains a very good television for gaming overall.

Panasonic Z95A this year shows that the manufacturer has made a huge leap forward in terms of support for gamers. The television offers practically everything one could expect from a device in this category. Support for ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) ensures smoothness and no tearing in dynamic games. The 144 Hz panel allows for incredible fluidity, and the additional support for resolutions other than 4K provides greater flexibility, which is a significant plus for gamers using various setups.

Attention should also be paid to the unique and somewhat specific "Game Bar." Its intuitive interface stands out from the competition and allows quick adjustments to key settings such as VRR, brightness level, or picture mode without interrupting gameplay.

However, in this class of device, there is a slight disappointment – the Panasonic Z95A offers only two HDMI 2.1 ports, instead of four. This is definitely insufficient for a premium television, especially at a time when many people have more than one device requiring full HDMI 2.1 support, such as a next-gen console or a high-end computer. In this category, it is hard to accept, especially given the high aspirations of this model. Despite this, the television is an excellent choice for gamers, offering versatility and functionality at the highest level.