Sony Bravia 9 (XR90) vs LG OLED G5

The brightness performance of the Sony Bravia 9 is exceptional. Each scene reaches over 1500 nits, and the television can shine even brighter during movie playback. This level of brightness provides an extraordinary viewing experience, allowing for immersive interaction with high-quality video content. Thanks to its extensive coverage of the DCI-P3 colour gamut, the image is vibrant, and when combined with such high luminance, it almost feels alive. With its impressive peak brightness, viewers can fully appreciate the colour range, even in the most challenging scenes involving dynamic lighting changes. The Bravia 9 also supports Dolby Vision and HDR10 formats, further elevating the viewing experience.

LG G5 with the new Tandem OLED panel brings the biggest change specifically in terms of the brightness of the television. And it’s quite impressive. This is truly an astronomically bright OLED. In every tested scene – whether it’s point lights or full-screen whites from the movie The Meg – the brightness on the G5 exceeded 2000 nits. Just a year ago, such values on an OLED were simply unimaginable. And here we are – the G5 comes close, and at times even surpasses the best Mini-LEDs on the market. A new feature of the Tandem OLED panel is the expanded color gamut coverage – and here the LG G5 performs almost perfectly. DCI-P3 achieves a full 100%, while BT.2020 maintains around 83%. These are some of the highest values currently available on the market – it’s hard to find any other television that comes close to such results, unless we are talking about the best displays with QD-OLED panels. The G5 has nearly reference-quality HDR – both in terms of brightness and color saturation. This is an OLED that can truly shine – and not just figuratively.

The "IMAX Enhanced" factory mode has remained the best option in Sony televisions for years, and it was used throughout the entire testing process. While it aligns closely with the reference compared to other predefined settings, improvements could be made for a better viewing experience.

In SDR materials, the gamma shows a noticeable boost, which leads to over-contrasting the image. Additionally, the beginning of the graph deviates significantly from the reference, resulting in merged details in the darker areas, creating an unpleasant uniform blotch. The EOTF curve in HDR content, on the other hand, appears mostly correct, with only minor deviations from the reference.

However, the most prominent issues affect the white balance. There is a persistent green colour dominance, leading to problems with grey tones and overall colour misalignment. This imbalance in the white balance gives the image an unwanted greenish tinge, negatively impacting the overall visual quality.

Our test unit LG G5 struggled with some issues in the factory Filmmaker mode. And while the image might have seemed fine to most people, we knew that this TV was capable of much more. This mode had a clear excess blue tint in the white balance, resulting in a strong cooling of the image – particularly in HDR modes, where there was also a lack of red. The picture seemed cold, and its sharpness was artificially boosted and unnatural. Another significant issue was the brightness characteristic. In SDR content, the situation wasn't the worst, aside from a slight dimming of the entire image. However, it performed much worse in HDR materials – due to improper brightness management, the smallest details could completely disappear from the image, and larger, bright elements appeared overexposed and lacking gradation. Luckily, the G5 supports calibration using 3D LUT (a tool for professionals to calibrate colors), so we decided to take advantage of its professional background and see what it was really capable of. Because while it wasn't terrible even before calibration, the potential of this TV definitely deserved more.

The colour reproduction after the calibration process on the Sony Bravia 9 is nothing short of excellent. Regardless of the signal, whether SDR or HDR, the image comes remarkably close to the director's intended vision. Nearly every flaw in the image has been meticulously modelled and corrected to a high degree.

This impressive result can be attributed to the advanced tools available for calibration, which Sony has been offering in its televisions for years. Notable tools include the 2- and 20-point grayscale calibration and a very comprehensive CMS (Colour Management System). These features allow for precise adjustments, ensuring that the colours and overall image quality are as accurate and faithful to the source material as possible.

After completing the calibration process using professional tools, we can confidently state that the LG G5 offers nearly reference-quality image. Most of the errors related to white balance and the ColorChecker test are below the value of 2, which is a phenomenal result, practically imperceptible to the human eye. And while one could still criticize that in HDR films the television tends to slightly dim the smallest elements of the image, in practice, this does not negatively affect the overall impression. Hats off to LG, because once again they provide the user with enormous possibilities for adjusting their display – and this, combined with very good parameters of the panel itself, results in an image that is truly hard to surpass.

When analysing the quality of tonal transitions and image scaling, especially for lower-quality materials, the improvement after activating the function for tonal transitions is clear. By default, the quality is quite average, but once the function is turned on, even at the lowest setting, the results are among the best we've seen. This feature can be enabled without worrying about negative side effects, such as film grain blur.

Sony's "XR" processor, which the brand has been touting for several years, lives up to its reputation for image scaling. The image quality is incredibly sharp while maintaining a very natural look. This reinforces that Sony's processing technology is one of the best available, particularly when handling lower-resolution content.

Upscaling and digital image processing in the LG G5 perform very well. The television handles lower quality content exceptionally, especially when the "Smooth Gradation" feature is set to a low level. In this mode, it effectively removes unwanted artifacts and issues with visible tonal transitions. It may also slightly smooth out some desired details, such as the subtle texture of clothing or skin, but importantly – it does not remove film grain, so it’s hard to say there’s a serious compromise here. It’s one of those options that’s definitely worth enabling.

The G5 also does well with upscaling, which is improving the quality of older materials. The test image with the model looked really solid – slight edging was visible, but that’s an effect that can’t be completely avoided. Additionally, there were no issues with overscan, which – contrary to appearances – is not obvious, even in 2025.

The maximum refresh rate of the Sony Bravia 9 is 120 Hz, the minimum for those primarily watching sports or other high-motion content. This refresh rate ensures the image remains sharp and smooth, even during fast-paced scenes. For more demanding users, Sony has implemented an advanced motion smoothing system, divided into three distinct segments: Smoothness (Film), Smoothness (Camera), and Clarity. These settings can be adjusted to various degrees, allowing users to fine-tune the picture to their preferences. For example, a setting with slight smoothing can be used to avoid the "soap opera effect," delivering a more natural and cinematic viewing experience. This level of customisation ensures that viewers can find their ideal balance between smoothness and clarity.

The motion fluidity on the LG G5 is simply phenomenal. The TV is equipped with a 165 Hz refresh rate panel, and this combined with the instantaneous response time of the OLED matrix delivers incredible results. The picture doesn’t stutter or smear like on classic LCD TVs. Like most LG models, the G5 features a motion smoother, which can be useful when watching movies – of course, we're talking about the TruMotion mode. With the “De-Blur” and “De-Judder” sliders, we can adjust the smoothness of older material according to our preferences, whether we want to preserve the characteristic film stutter or move towards a more fluid, television-like effect.

The Sony Bravia 9 television is equipped with four HDMI ports, but what is puzzling for a device of this class is that only two of them operate in the 2.1 standard. Despite this, it should not detract from the fact that nearly all features work excellently, providing a positive experience when using them. Games running in HDR10 or Dolby Vision benefit from low input lag, ensuring a comfortable gaming session. The solid implementation of the HGIG mode is a noteworthy feature, as, after proper calibration, it closely aligns with Dolby Vision.

Sony introduced the GameBar feature to its televisions last year, a standard for many manufacturers. This feature allows for quick adjustment of settings without exiting the game. Its implementation has been seamless, offering conveniences such as a crosshair grid, black level adjustment, and reducing the screen to gaming monitor proportions.

The Sony Bravia 9 will find its fans, particularly among PlayStation enthusiasts. It is a natural pairing since the console and the television share identical capabilities. However, more broadly speaking, despite the minor issues with Dolby Vision in games, the Bravia 9 remains a very good television for gaming overall.

Features for gamers? Perfect. That should be enough for you to know what level we are dealing with here. G5 is a television designed with gamers in mind, so we find literally everything one can expect from a gaming screen. There is Game Bar, support for high resolutions with high refresh rates – that is, 4K at 120 Hz, and even more, because the panel has a refresh rate of 165 Hz (which PC gamers will benefit from). The television supports variable refresh rates (VRR), automatic low latency mode (ALLM), and correctly supports HDR in games thanks to HGiG. All of this adds up to one of the best sets of gaming features available on the market. Well done, LG.