SONY Bravia 9 II XR95M2 vs Samsung S90H (WOLED)

The real showcase of the new backlight architecture and Sony’s processor is the reproduction of HDR content. At the official launch engineers at Sony said (not officially 😉) that the Bravia 9 II’s brightness would be almost identical to the capabilities of their professional director’s monitor BVM-HX3110, which is priced at astronomical sums. Our lab tests confirmed these were not empty promises. During synthetic measurements on the L20 test pattern the TV easily exceeded the 4000 nits peak brightness barrier. More importantly, these remarkable results translate directly to real movie scenes. In most of the demanding shots we tested the screen easily maintained brightness around 2500–3000 nits. Regardless of the scene, whether the light was small and pinpoint or flooded nearly the entire screen, the HDR effect was incredibly intense.

Colors

Color is another key pillar of RGB Mini LED technology (True RGB as implemented by Sony). Specifically for testing these kinds of screens we added a permanent new testing section to see how TVs handle colors in real-world conditions. Traditional synthetic test patterns are no longer enough to confirm real color-gamut coverage. From now on we also measure color saturation directly in selected movie scenes by overlaying measurement points. So how do the colors perform?

In synthetic tests the Bravia 9 II posts excellent results. For the popular DCI-P3 color space for HDR the color-gamut coverage was almost 98%, while for the very wide, demanding BT.2020 space the instrument indicated nearly 90%. However, in real, varied scenes these values drop by a few percent. This is directly due to the nature of zone-based RGB backlighting. When differently colored elements or bright white highlights appear side by side, light from the zones starts to mix slightly, creating a white backlight. This of course affects color saturation, slightly reducing it. This shows that despite Sony’s brilliant RGB LED control algorithm, the number of zones is still too small to eliminate this effect entirely.

Is this a reason to complain? Of course not. The Bravia 9 II’s color coverage ultimately matches that of a very good QLED TV, and it’s important to remember: the vast majority of HDR movies and series are distributed in the DCI-P3 gamut. In that standard Sony easily maintains very high color saturation, regardless of the scene.

The Samsung S90H in the WOLED variant is still an exceptionally bright TV for its price class, although it is slightly dimmer compared to the QD-OLED version. The difference is not as pronounced as in last year’s F series, where gaps could reach as much as 500 nits. Here the specs of both panels are very close, and differences in peak brightness are only about 100–150 nits. In small-area measurements, the S90H on the WOLED panel easily reaches levels close to 1500 nits. That headroom lets it portray HDR dynamics phenomenally—specular highlights, reflections or explosions have the right punch, just as the creators intended in the post-production studio. As with most OLED displays, when a very bright scene fills the entire screen, the protection systems that safeguard the panel kick in and brightness naturally falls to around 700 nits. It’s worth stressing that this is still an excellent result on the market, often noticeably better than many Mini LED screens in the same segment.

Color gamut coverage

The biggest difference between the two S90H variants lies in color reproduction and saturation. This stems directly from the different construction of the WOLED panel, which uses an additional white subpixel. As a result, colors at very high brightness don’t achieve quite the same intensity, and the volume of the wide color gamut is somewhat more limited than with QD-OLED. That said, in everyday use these differences will be hard for most viewers to notice. Our measured DCI-P3 coverage on the WOLED panel reaches nearly 99%, which means that in the vast majority of real film scenes both variants will deliver almost identical images. The true gap only appears in rarer, particularly demanding productions that use the ultra-wide BT.2020 gamut. Due to the WOLED panel’s design, coverage of that standard is about 15% lower compared to the S90HAT with a QD-OLED panel, so the brightest, heavily illuminated HDR colors may appear a bit less vivid.

Contrary to appearances and high expectations, the Bravia 9 II we tested showed some issues with its factory tuning straight out of the box. Looking at the white balance charts, you can see it is not perfect. In SDR content the red component was primarily lacking, causing the picture to shift toward cooler, bluish tones. In HDR the white balance in this respect looked much better. So where do the visible errors in image reproduction come from? They result from unexpected tuning of the gamma and the EOTF curve. In both cases the Bravia 9 II straight from the factory showed a clear deviation from reference standards.

In SDR content the gamma was definitely too high; at its most extreme it hovered very close to 2.8 instead of the reference 2.4. In practice this meant the image was artificially darkened and appeared washed-out, with details in dark areas (shadows) completely disappearing. The opposite occurred with HDR material, where brightness reproduction is handled by the EOTF curve. That curve was pushed too far above the correct value, resulting in the image being artificially brightened across most luminance ranges. As with every TV we test, we subjected this unit to professional calibration. You can see the results and how we managed to correct these factory errors below.

In Filmmaker mode, which we strongly recommend enabling right out of the box, the S90H offers very good factory color tuning. Colors are natural and faithful to the filmmakers' intent, without the intrusive oversaturation found in more aggressive profiles. However, as is usually the case without full calibration, there can be unit-to-unit variation. In our test the white balance lacked a bit of the blue component, causing the image to lean slightly toward warmer, yellowish tones. This was most noticeable in bright scenes, such as the snowy sequences from Star Wars. Additionally, the gamma curve ran slightly low, around 2.2, which resulted in a slight boost to shadow detail. In HDR mode the tuning was a bit better, showing only a slight undersaturation in the red region.

Fortunately, with professional calibration, most of the Bravia 9 II's factory missteps can be effectively eliminated. We were able to precisely correct, above all, the white balance and the gamma curve and EOTF. After these adjustments, in everyday use and during movie sessions the TV looks much better. The image gained proper depth, the cool tint in the whites disappeared, and shadow details that had previously been lost due to too-high gamma finally became clearly visible. Although we ultimately rate color accuracy as very good, as specialists we must point out one fairly serious design flaw in this model. The Bravia 9 II could look even better if not for the complete lack of an advanced color management system in the TV's menu.

While basic white balance correction can be performed here without issue, the settings lack options for adjusting specific colors. We tried to tackle this in every possible way: both the traditional method using the remote and via dedicated calibration software for Bravia TVs. Unfortunately, that function has been completely locked. We suspect this may stem from the specifics of the new RGB architecture, which imposes its own limitations. It's a real shame, because without it you can't refine color reproduction to perfection. The inaccurate red still stands out, for example. One can only hope Sony will fix this shortcoming over time with an update.

After full calibration it can safely be said that the S90H in the WOLED version looks almost perfect. In SDR mode color reproduction errors drop to ultra-low levels, and Delta E values very rarely exceed 2. That's a phenomenal result, so if you care about perfectly faithful color reproduction it's definitely worth considering calibration. The calibrated HDR mode also performs very well, in which the white balance was stabilized and earlier deviations eliminated. After professional tuning it's really hard to find anything to criticize, because the TV delivers an image with almost exemplary naturalness and dimensionality. The slightly lower rating in this category compared with the QD-OLED variant is solely due to the previously described saturation limitation in extremely bright scenes; the tuning options and color fidelity themselves are at the highest level.

Digital processing and upscaling have long been Sony’s signature strength, and after testing the Bravia 9 II we can confidently say nothing has changed on the market in that respect. Sony is still at the forefront. Their proprietary XR image processor, which in this model works with the main MediaTek Pentonic 1000 chip, deserves the highest praise. That combination delivers excellent results. The upscaling of lower-resolution content is extremely effective and precise.

However, what most deserves praise in the XR processor’s performance is the tonal transition smoothing feature. The system can reduce posterization in heavily compressed material to virtually zero. Crucially, the algorithm does this in a very intelligent way. It removes only the annoying digital "steps" in gradients without blurring fine texture details or creating an artificial, "plastic" look that lacks film grain. The image remains sharp, natural, and cinematic.

When it comes to reducing posterization, Samsung has kept the same solutions as last year’s models. The dedicated gradient-smoothing function works quite well and can effectively mask unwanted tonal transitions, which can be useful on a WOLED panel that is somewhat prone to banding. However, keep in mind it acts aggressively. This mechanism, aside from removing artifacts, can clean up fine film grain and slightly soften detail. Ultimately it’s a matter of compromise, but if you care about an absolutely faithful reproduction, it’s safer to leave this option off.

There’s also no breakthrough in scaling. The S90H uses the same NQ4 Gen3 processor as its predecessor, so the quality of upscaling was almost identical. The chip sharpens lower-resolution material very well, extracting a satisfying level of detail. Samsung still hasn’t dealt with the old overscan issue. With some older recordings or archival material the image edges can be slightly cropped. It’s a minor flaw, but it’s a shame the manufacturer still hasn’t eliminated it.

The Sony Bravia 9 II's specifications don't list staggering refresh rates above 120 Hz, which some more demanding PC gamers may view as a drawback. However, in everyday use, during movie sessions, playing console games, or watching sports, it's really hard to find any complaints about motion smoothness. The VA-type panel used here does show some slight, inherent smearing typical for this panel type, but excellent Motionflow motion smoothing algorithms come to the rescue. In the system menu you'll find sliders for blur reduction and smoothing that let you precisely tailor the motion characteristics to your preferences.

In terms of motion handling, the S90H is simply excellent. This year's panel offers a refresh rate boosted to 165 Hz, though in practice the benefit will be realized mainly by gamers connecting a powerful PC. For movies, TV series, or sports broadcasts, such a high refresh rate makes no difference and the picture looks exactly the same as at the standard 120 Hz. Regardless of the source, the OLED panel's lightning-fast response time does its job, so motion is clean and the ghosting or smearing seen on LCD screens simply doesn't occur here.

Apart from a fairly serious design oversight, limiting the platform to just two full HDMI 2.1 ports, the Bravia 9 II offers almost all key gaming features available on the market. Sony has already accustomed us to such a rich package in its previous models. The list of supported technologies is very long. It includes automatic low-latency mode (ALLM), variable refresh rate (VRR), as well as a proper implementation of the HGIG standard and the Dolby Vision format specifically designed for gamers.

Players should feel at home with the S90H, because in that respect Samsung left few reasons to complain. The TV has four HDMI 2.1 ports, each of which supports VRR, ALLM, and high refresh rates. There's also the Game Bar, a handy menu that lets you quickly check key parameters and change settings without leaving the game. Importantly, Samsung has also improved HGiG. In last year's models it could cause issues when used with a console, but in the S90H it now works as it should. What sets it apart from the competition is primarily Game Motion Plus. It's a special motion-smoothing mode designed for games, which works best with titles running at 30 or 60 frames per second. Motion becomes noticeably smoother, while latency remains at a reasonable level. In our measurements it was under 50 ms, so you can still play comfortably. That's important, because on many TVs turning on a similar smoothing mode causes such a large increase in input lag that controls start to feel noticeably sluggish. Samsung has managed to find a good compromise here. There's still no Dolby Vision Gaming, but in practice Game Motion Plus may prove to be a far more useful feature.