SONY Bravia 9 II XR95M2 vs Samsung S85H

The real showcase of the new backlight architecture and Sony’s processor is the reproduction of HDR content. At the official launch engineers at Sony said (not officially 😉) that the Bravia 9 II’s brightness would be almost identical to the capabilities of their professional director’s monitor BVM-HX3110, which is priced at astronomical sums. Our lab tests confirmed these were not empty promises. During synthetic measurements on the L20 test pattern the TV easily exceeded the 4000 nits peak brightness barrier. More importantly, these remarkable results translate directly to real movie scenes. In most of the demanding shots we tested the screen easily maintained brightness around 2500–3000 nits. Regardless of the scene, whether the light was small and pinpoint or flooded nearly the entire screen, the HDR effect was incredibly intense.

Colors

Color is another key pillar of RGB Mini LED technology (True RGB as implemented by Sony). Specifically for testing these kinds of screens we added a permanent new testing section to see how TVs handle colors in real-world conditions. Traditional synthetic test patterns are no longer enough to confirm real color-gamut coverage. From now on we also measure color saturation directly in selected movie scenes by overlaying measurement points. So how do the colors perform?

In synthetic tests the Bravia 9 II posts excellent results. For the popular DCI-P3 color space for HDR the color-gamut coverage was almost 98%, while for the very wide, demanding BT.2020 space the instrument indicated nearly 90%. However, in real, varied scenes these values drop by a few percent. This is directly due to the nature of zone-based RGB backlighting. When differently colored elements or bright white highlights appear side by side, light from the zones starts to mix slightly, creating a white backlight. This of course affects color saturation, slightly reducing it. This shows that despite Sony’s brilliant RGB LED control algorithm, the number of zones is still too small to eliminate this effect entirely.

Is this a reason to complain? Of course not. The Bravia 9 II’s color coverage ultimately matches that of a very good QLED TV, and it’s important to remember: the vast majority of HDR movies and series are distributed in the DCI-P3 gamut. In that standard Sony easily maintains very high color saturation, regardless of the scene.

Interestingly, the new WOLED SE panel has brought a slight improvement in brightness to the S85 series. In the same movie scenes the previous year's model stayed closer to about 700 nits, while the S85H can reach around 800 nits. Of course this isn't a change that completely transforms the HDR experience, but that extra headroom is noticeable especially with small highlights, reflections, and stronger special effects. Around 800 nits is already a very good result for an entry-level OLED and in most films it's enough for HDR to have the right impact. Bright elements can clearly stand out from perfect black, and that contrast still does most of the heavy lifting here. You should remember the typical limitation of organic technology, though. When a very bright scene covers a large part of the screen, brightness can drop by almost half. This is the result of the panel's protection mechanisms, which limit its power with large bright areas.

Colors

The S85H can produce very pleasant, saturated colors and in most HDR films it looks really good in that respect. We measured roughly 95% DCI-P3 coverage, so the palette most often used in movies is reproduced to a very large degree. Skin tones, greens, and stronger reds still have appropriate intensity, and during normal viewing it's hard to fault them. Only when you look more broadly at BT.2020 do the limitations of the new WOLED SE panel become apparent. Coverage was around 70%, a bit less than in previous-generation WOLEDs and noticeably less than in QD-OLED panels. In films this isn't a major loss, because most productions rarely use such highly saturated colors. You notice it more often in games, where developers are much more likely to employ more intense colors.

Contrary to appearances and high expectations, the Bravia 9 II we tested showed some issues with its factory tuning straight out of the box. Looking at the white balance charts, you can see it is not perfect. In SDR content the red component was primarily lacking, causing the picture to shift toward cooler, bluish tones. In HDR the white balance in this respect looked much better. So where do the visible errors in image reproduction come from? They result from unexpected tuning of the gamma and the EOTF curve. In both cases the Bravia 9 II straight from the factory showed a clear deviation from reference standards.

In SDR content the gamma was definitely too high; at its most extreme it hovered very close to 2.8 instead of the reference 2.4. In practice this meant the image was artificially darkened and appeared washed-out, with details in dark areas (shadows) completely disappearing. The opposite occurred with HDR material, where brightness reproduction is handled by the EOTF curve. That curve was pushed too far above the correct value, resulting in the image being artificially brightened across most luminance ranges. As with every TV we test, we subjected this unit to professional calibration. You can see the results and how we managed to correct these factory errors below.

To evaluate color we, of course, selected Filmmaker mode, and in SDR our S85H unit was very well calibrated out of the box. The biggest deviation appears in the white balance, where a bit of blue drops out as brightness increases. In practice this means whites and grays have a slightly warmer tint than they should. It's not a major error and during normal viewing it generally isn't very noticeable. Gamma also stays close to the reference value, so the image is neither overly bright nor unnecessarily dim. The S85H's SDR picture quality is therefore very good straight out of the box. A few more imperfections show up in HDR. Here the white balance shifts more as brightness increases, with blue becoming dominant and the red component noticeably lacking. That also leads to larger errors in some colors. These aren't yet distortions that completely change the character of the image, but compared directly with the reference the difference is easier to spot. Overall, Filmmaker mode is a very good starting point before professional calibration.

Fortunately, with professional calibration, most of the Bravia 9 II's factory missteps can be effectively eliminated. We were able to precisely correct, above all, the white balance and the gamma curve and EOTF. After these adjustments, in everyday use and during movie sessions the TV looks much better. The image gained proper depth, the cool tint in the whites disappeared, and shadow details that had previously been lost due to too-high gamma finally became clearly visible. Although we ultimately rate color accuracy as very good, as specialists we must point out one fairly serious design flaw in this model. The Bravia 9 II could look even better if not for the complete lack of an advanced color management system in the TV's menu.

While basic white balance correction can be performed here without issue, the settings lack options for adjusting specific colors. We tried to tackle this in every possible way: both the traditional method using the remote and via dedicated calibration software for Bravia TVs. Unfortunately, that function has been completely locked. We suspect this may stem from the specifics of the new RGB architecture, which imposes its own limitations. It's a real shame, because without it you can't refine color reproduction to perfection. The inaccurate red still stands out, for example. One can only hope Sony will fix this shortcoming over time with an update.

Calibration yields very good results on the S85H. First, the white balance can be set almost perfectly, which removes the slightly too-warm image cast that was visible earlier in SDR. Color reproduction itself also improves significantly; most errors drop to a very low level, and in everyday viewing it's hard to notice any visible inaccuracies. You can also improve a lot in HDR, although some issues remain due to the TV's inherent characteristics. The S85H doesn't always perfectly follow the brightness curve. The darkest areas are slightly boosted, and as you approach the panel's limits you can see small deviations in the brightest highlights. On top of that there's limited coverage of the wider BT.2020 gamut, which no calibration can of course overcome. Despite this, the end result is very good, and after calibration the S85H can deliver a well-tuned, natural image.

Digital processing and upscaling have long been Sony’s signature strength, and after testing the Bravia 9 II we can confidently say nothing has changed on the market in that respect. Sony is still at the forefront. Their proprietary XR image processor, which in this model works with the main MediaTek Pentonic 1000 chip, deserves the highest praise. That combination delivers excellent results. The upscaling of lower-resolution content is extremely effective and precise.

However, what most deserves praise in the XR processor’s performance is the tonal transition smoothing feature. The system can reduce posterization in heavily compressed material to virtually zero. Crucially, the algorithm does this in a very intelligent way. It removes only the annoying digital "steps" in gradients without blurring fine texture details or creating an artificial, "plastic" look that lacks film grain. The image remains sharp, natural, and cinematic.

For the S85H, Samsung used the same proprietary NQ4 Gen2 AI processor as in last year’s S85F, and in terms of digital image processing it performs quite well. Upscaling is one of this model’s strengths. Lower-resolution content is well sharpened, edges look natural, and the image doesn’t feel overly artificial. Just bear in mind a common Samsung quirk: at very low resolutions you can’t completely disable overscan, so the TV may slightly crop the left edge of the image. The "noise reduction" function, which smooths weaker tonal transitions, also works very well. The processor can effectively remove posterization and other imperfections visible in lower-quality material. However, you need to be careful with the strength of this feature, because Samsung can be fairly aggressive here. When it’s enabled, along with unwanted artifacts, fine image details such as the texture of skin or clothing can start to disappear.

The Sony Bravia 9 II's specifications don't list staggering refresh rates above 120 Hz, which some more demanding PC gamers may view as a drawback. However, in everyday use, during movie sessions, playing console games, or watching sports, it's really hard to find any complaints about motion smoothness. The VA-type panel used here does show some slight, inherent smearing typical for this panel type, but excellent Motionflow motion smoothing algorithms come to the rescue. In the system menu you'll find sliders for blur reduction and smoothing that let you precisely tailor the motion characteristics to your preferences.

The S85H uses an OLED panel, so it performs excellently when it comes to motion blur. Pixels respond virtually instantly, so moving objects don’t leave the characteristic ghosting seen on some LCD TVs. This is especially noticeable with sports or fast-paced games, where the image stays very clean even during rapid motion. The panel runs at 120 Hz. That’s more than enough for movies, TV series, sports, or console gaming. It’s a bit of a shame Samsung didn’t include a higher refresh rate aimed at PC gamers, since more and more TVs now offer 144 or even 165 Hz at 4K. However, that doesn’t affect motion perception in films or sports. There’s also the classic motion smoothing feature with two settings, blur reduction and judder reduction. So you can choose whether films should keep their cinematic 24 frames per second or if you prefer to smooth them a bit. The S85H gives you plenty of flexibility here, and the interpolation works well and, with reasonable settings, doesn’t produce too many artifacts.

Apart from a fairly serious design oversight, limiting the platform to just two full HDMI 2.1 ports, the Bravia 9 II offers almost all key gaming features available on the market. Sony has already accustomed us to such a rich package in its previous models. The list of supported technologies is very long. It includes automatic low-latency mode (ALLM), variable refresh rate (VRR), as well as a proper implementation of the HGIG standard and the Dolby Vision format specifically designed for gamers.

The Samsung S85H is very well set up for gaming, whether you connect a console or a PC. The manufacturer didn’t skimp on ports and all four HDMI inputs support full HDMI 2.1. That means you can use 4K at 120 Hz, VRR, and ALLM without worrying which input to plug your console into. With several devices that matters, because you don’t have to choose between a console, a PC, or a soundbar connected via eARC. The feature set itself is very comprehensive. The S85H supports VRR, FreeSync, and automatic switching to game mode, and Samsung offers its comprehensive Game Bar, which lets you quickly view key signal parameters and change settings without leaving the game. The only real omission is Dolby Vision, which will matter mainly to Xbox owners. That’s a typical trait of Samsung TVs. Game Motion Plus performs very well and is one of the features that have set Samsung TVs apart for years. It smooths motion in games running at 30 or 60 fps, but does so without as large an increase in input lag as traditional motion smoothing. In practice, with more relaxed games, racing titles, or action games this can really improve perceived motion, especially if you’re sensitive to low framerates.