Sony Bravia 8 (XR80) vs SHARP JP7765E

The Sony Bravia 8 performs commendably in terms of HDR brightness, reaching a peak of 880 nits. This level is sufficient to render lighting effects effectively in most scenes. In tested clips from Life of Pi and Sicario 2, the television demonstrated vibrant, detailed imagery that captured the atmosphere of these films beautifully.

However, challenges arise in scenes with consistently high brightness, such as in The Meg, where the display's limitations become apparent. In these situations, OLED technology can struggle, with brightness levels dropping to around 450 nits, which can be less satisfying when intense illumination is needed throughout a scene. Despite this, the Sony Bravia 8 remains a strong contender, offering excellent DCI-P3 colour gamut coverage and 74% BT.2020 coverage. These attributes result in rich, accurate colours and fine details, enhancing HDR content and providing an enjoyable viewing experience.

So how does the brightness of the Sharp JP7 perform in the most demanding titles? Honestly: at first, we were quite surprised. The television is capable of achieving over 1000 nits of brightness, which is an outstanding and rarely seen result for a device costing just under 2000 zł (for 55 inches). Watching bright, full-screen scenes, one can get the impression that we are dealing with truly good equipment. However, unfortunately, we must return to the problem we mentioned earlier regarding local dimming management. When small, bright elements appear on a dark background on the screen (like in the test scenes from Life of Pi or Sicario 2), it is noticeable how poorly the JP7 handles the zones. The television dims them almost to the maximum, stifling the whole HDR effect, which at such moments resembles a flat SDR image (less than 200 nits). This instability makes the image on the JP7 unfortunately lose its appeal in demanding, contrast-heavy films.

As a consolation, it is worth noting that the panel has the potential for good color display. A PFS (phosphor) filter has been implemented here, allowing the coverage of the DCI-P3 palette to reach a solid 94%. The manufacturer calls its product a “QLED,” even though it is mainly based technologically on the aforementioned PFS filter. Considering the recent market battles among manufacturers about what can and cannot be called QLED, we leave the issue of the correctness of this naming to your judgment. However, it remains a fact that the potential for reproducing saturated colors in this panel is simply good.

The best factory mode on the Sony Bravia 8 television is IMAX Enhanced, offering the most cinematic experience, though it isn't perfectly calibrated. The TV attempts to replicate cinematic settings as accurately as possible, but some issues are evident. Starting with white balance, both for SDR and 4K content, there is a noticeable blue dominance, making the image appear too cold and lacking in natural warmth. Colour Checker tests reveal a shift towards cooler tones, affecting colour accuracy and making the image feel less lifelike.

Regarding brightness and contrast, the gamma shows a significant drop towards the end of the spectrum, meaning dark details may become too shadowed, and bright areas too intense, causing a loss of subtlety and detail. This is particularly noticeable in the sky, as seen in the comparison image. Additionally, the EOTF curve is considerably above the reference value, making bright elements overly intense. As a result, users may experience an unnatural image, with bright parts losing detail and negatively impacting the overall viewing quality.

When it comes to out-of-the-box colors, the Sharp JP7 was tested in Film mode, which traditionally offers the most consistent image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results are still far from ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural, greenish tint. Another issue was the gamma – during fullscreen scenes, the television provides too much brightness, completely stripping away its cinematic character. All of this translated into color reproduction errors, particularly with shades of gray, which exceeded Delta E 10. Just to remind: errors above 2-3 are already noticeable to the human eye, so here we are dealing with a significant distortion of reality.

In HDR mode, the situation is reversed but not any better. Here, the blue color dominates the white balance, giving the image an unnatural, almost “store-like” sharpness reminiscent of aggressive demo modes. Furthermore, the measurements of the EOTF curve emphasize the store-like nature of the image. The graph clearly shows that the television generates an image significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the expense of fidelity to the content.

The calibration process of the Sony Bravia 8 television resulted in significant improvements in image quality. The white balance was notably enhanced for both SDR and 4K HDR content, with minimal errors in the middle section of the graph. Gamma calibration was one of the biggest improvements, eliminating previous dips that had impacted brightness stability and the reproduction of detail in dark areas. The EOTF curve was also corrected, making bright elements appear more natural and improving the overall tonal balance.

However, the most attention should be given to colour reproduction, where some issues persist despite calibration. Sony has omitted the CMS system in this model, which would allow for more precise colour control. As a result, the Colour Checker test for 4K content still reveals significant colour inaccuracies. Despite these limitations, calibration is still recommended, as the improvements in brightness and contrast are noticeable and greatly enhance the overall image quality.

We subjected the JP7 to our standard calibration procedure and truly... the television gained a new life thanks to it, especially in SDR content (YouTube, classic television, series, or older movies). Because we managed to accurately set the white balance and stabilize the gamma, color errors dropped to a value of below 3. This is a level at which the human eye has trouble detecting discrepancies. In this scenario, the Sharp JP7 delivers an image with really great color accuracy, which is a significant advantage in this price range. However, the content in HDR turned out to be much more problematic. Here, despite our efforts and adjustments to the settings, the television simply did not want to cooperate. In the JP7 menu, we cannot find any option that would allow for real control over brightness management (EOTF). Although a significant portion of color errors was reduced, the image still remained unnaturally oversaturated. It's a pity because the potential of the mini-LED backlit panel is large, but the software presents a clear barrier.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR, you have to come to terms with a certain degree of "artificiality" that cannot be overcome even with professional equipment.

The fluidity of tonal transitions in lower-quality materials on the Bravia 8 is lacking. Unfortunately, the gentle gradation function, which was available in previous models, is missing, which is a significant drawback. The digital noise reduction feature can improve tonal transitions, but it often removes fine details, such as clouds in scenes from The Martian, which may not be to everyone's taste. On the other hand, the digital processing in the Sony XR80 is quite effective. In test scenes, it performed well without noticeable flaws, and the branches in the background remained smooth without jagged edges. This indicates that the Bravia 8 is capable of handling complex low-resolution image details with relative ease.

When it comes to lower quality materials and how the Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling – here we have no major objections. The process of scaling the image to a higher resolution is correct; the image remains readable and clear, without the overscan effect or cropped edges. Of course, this is not at the level of top models and at times one can notice slight jaggedness on the contours, but in this price range, the effect is fully acceptable.

However, the digital image processing itself is significantly worse, as aside from the scaling, it virtually does not exist. In the JP7 menu, we won't find any option that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal reaches the matrix in a very raw form, which, with heavily compressed materials (e.g., from YouTube), leads to visible posterization. Either this is a flaw in the software or a very strange design decision, as in earlier Sharp models, this feature was available and, more importantly, worked with noticeable effect. Here we are left at the mercy of what the source provides, without any digital support from the image processor.

The Sony Bravia 8 offers a maximum refresh rate of 120 Hz, ensuring smooth viewing of dynamic content such as sports and games, with sharp and fluid motion. For more demanding users, the Sony XR80 features an advanced motion smoothing system, divided into three settings: Smoothness (Film), Smoothness (Camera), and Clarity. The first two settings adjust the level of blur and smoothness, while the Clarity setting will be discussed in more detail below. Each of these parameters can be customised to suit individual preferences, allowing users to fine-tune the settings for the optimal viewing experience.

The motion fluidity on the Sharp JP7 is very mediocre, and the reason is simple: the television uses a 60Hz panel. This immediately makes it difficult to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a motion smoother, which we can control in movies using a slider called De-judder. Lower settings produce a more raw, "cinematic" (frame-based) image, while higher settings add artificial fluidity. We suggest setting it somewhere in the middle of the scale, that is, in the 3-5 range – this is the best compromise to avoid the soap opera effect while getting rid of the tiring image stutter. Interestingly, in the menu, we also find a slider for "motion blur reduction," which usually suggests the presence of a 120Hz panel. However, in the case of the JP7, it does not contribute anything to the image and serves more as a placeholder – it is meant to look good in the settings, but technically it should not function on this panel.

The Sony Bravia 8 has greatly improved its compatibility with consoles compared to earlier models. It supports variable refresh rate (VRR), which eliminates screen tearing and can sync with graphics cards for smooth visuals. The Auto Low Latency Mode (ALLM) reduces input lag, a crucial feature for fast-paced games. Additionally, Dolby Vision with low latency enhances HDR effects, offering stunning visuals during gameplay.

The Sony XR80 also includes a Game Bar, which provides quick access to settings and monitoring tools during gaming. A notable feature is the option to enable a virtual crosshair on the screen, giving players a potential advantage in shooter games.

However, there are some drawbacks. The TV lacks support for 1440p@120Hz resolution, which would benefit users with less powerful graphics cards. Furthermore, the Sony XR80 has only two HDMI 2.1 ports, one of which is typically used for connecting an audio system via eARC, limiting the number of available ports for next-gen consoles.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual gamer, whose console generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find:

• ALLM Mode: Automatically switches the TV to low latency game mode (input lag).

• Game Menu: Which is hard to call a full-fledged “Game Bar,” as its functionality is minimal. Besides enabling ALLM, there is only a smoothness enhancer dedicated to games, which we recommend against because it introduces very noticeable artifacts and spoils the responsiveness.

• Dolby Vision Gaming: For Microsoft's consoles.

Unfortunately, the list of shortcomings is much longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when lowering the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on PS5 or Xbox Series X. Another absence is VRR, which means that during frame drops, we are susceptible to image tearing. The lack of proper implementation of the HGiG standard is also very problematic. This results in the fact that during HDR calibration in the console menu, it is very easy to “overshoot” the brightness settings. As a result, instead of clear details in highlights, we end up with an unnaturally over-brightened image with cut-off details. The Sharp JP7 is a proposal only for very casual gamers.