Sony Bravia 8 (XR80) vs Samsung OLED S95H (S99H) (QD-OLED)

The Sony Bravia 8 performs commendably in terms of HDR brightness, reaching a peak of 880 nits. This level is sufficient to render lighting effects effectively in most scenes. In tested clips from Life of Pi and Sicario 2, the television demonstrated vibrant, detailed imagery that captured the atmosphere of these films beautifully.

However, challenges arise in scenes with consistently high brightness, such as in The Meg, where the display's limitations become apparent. In these situations, OLED technology can struggle, with brightness levels dropping to around 450 nits, which can be less satisfying when intense illumination is needed throughout a scene. Despite this, the Sony Bravia 8 remains a strong contender, offering excellent DCI-P3 colour gamut coverage and 74% BT.2020 coverage. These attributes result in rich, accurate colours and fine details, enhancing HDR content and providing an enjoyable viewing experience.

When it comes to brightness alone, the S99H is an astronomically bright TV. Its peak brightness in movie scenes can exceed 2800 nits! Regardless of the scene, you can count on powerful HDR effects that practically blind you, and that's exactly what we expect from a top-tier screen. It's inherent to OLED panels that in very bright, full-screen shots they won't sustain as high a brightness as they do with small highlights, but the results are still excellent. In a bright scene from the film The Meg, the sun still exceeded 2200 nits. That means the S99H was able to maintain higher brightness than most Mini LED screens on the market. In terms of brightness, the S99H is currently the best OLED TV we've tested.

Color gamut coverage

The S99H also handles color exceptionally well, which is a direct result of the QD-OLED panel used here. Regardless of the test scenario, whether synthetic test patterns or measurements with film material in the background, the results stayed at a very high level. The S99H easily covers almost 100% of the DCI-P3 gamut, and for the most demanding color space it reaches nearly 90% of BT.2020. That's top-tier performance on the market. These results match what we saw in the new SQD-Mini-LED screens, and in real movie scenes they even outperform RGB Mini LED displays.

The best factory mode on the Sony Bravia 8 television is IMAX Enhanced, offering the most cinematic experience, though it isn't perfectly calibrated. The TV attempts to replicate cinematic settings as accurately as possible, but some issues are evident. Starting with white balance, both for SDR and 4K content, there is a noticeable blue dominance, making the image appear too cold and lacking in natural warmth. Colour Checker tests reveal a shift towards cooler tones, affecting colour accuracy and making the image feel less lifelike.

Regarding brightness and contrast, the gamma shows a significant drop towards the end of the spectrum, meaning dark details may become too shadowed, and bright areas too intense, causing a loss of subtlety and detail. This is particularly noticeable in the sky, as seen in the comparison image. Additionally, the EOTF curve is considerably above the reference value, making bright elements overly intense. As a result, users may experience an unnatural image, with bright parts losing detail and negatively impacting the overall viewing quality.

Samsung offers a whole host of picture modes and features, but as usual we recommend choosing Filmmaker Mode, especially if you want the most faithful rendering of the creators' intent. Out of the box the TV is tuned very well, though it has minor shortcomings. This mainly concerns a slight drift in white balance in SDR content and a slightly low gamma. As a result, in a darker room the image can be a bit too bright relative to the reference gamma of 2.4, which is the standard for watching films with the lights off. These are of course small issues, since overall color reproduction remains very good and the errors in ColorChecker measurements are small. However, we know that from a screen of the S99H's class you can and should expect even more, so we had it professionally calibrated.

The calibration process of the Sony Bravia 8 television resulted in significant improvements in image quality. The white balance was notably enhanced for both SDR and 4K HDR content, with minimal errors in the middle section of the graph. Gamma calibration was one of the biggest improvements, eliminating previous dips that had impacted brightness stability and the reproduction of detail in dark areas. The EOTF curve was also corrected, making bright elements appear more natural and improving the overall tonal balance.

However, the most attention should be given to colour reproduction, where some issues persist despite calibration. Sony has omitted the CMS system in this model, which would allow for more precise colour control. As a result, the Colour Checker test for 4K content still reveals significant colour inaccuracies. Despite these limitations, calibration is still recommended, as the improvements in brightness and contrast are noticeable and greatly enhance the overall image quality.

After professional calibration, FILMMAKER mode looks virtually perfect. Because Samsung offers a rich set of advanced calibration features, we were able to tune the colors to an almost perfect level. Most importantly, we were able to even out the white balance and the gamma curve, which resulted in noticeably better contrast and a more natural image dimensionality. With a profile prepared like this, there's really nothing to nitpick or call a flaw. After calibration, the S99H is capable of delivering an essentially reference-quality image.

The fluidity of tonal transitions in lower-quality materials on the Bravia 8 is lacking. Unfortunately, the gentle gradation function, which was available in previous models, is missing, which is a significant drawback. The digital noise reduction feature can improve tonal transitions, but it often removes fine details, such as clouds in scenes from The Martian, which may not be to everyone's taste. On the other hand, the digital processing in the Sony XR80 is quite effective. In test scenes, it performed well without noticeable flaws, and the branches in the background remained smooth without jagged edges. This indicates that the Bravia 8 is capable of handling complex low-resolution image details with relative ease.

The proprietary Samsung NQ4 Gen3 processor handles upscaling and digital image processing. It does a very good job scaling lower-resolution material to 4K. The picture is sharp but doesn't look artificial or overly sharpened. The only fairly specific drawback appears with very old footage shot at 480p or lower. In those cases the TV can slightly crop the edges of the image.

The processor also copes quite well with artifacts visible in low-bitrate material, for example heavily compressed YouTube videos. The noise reduction feature effectively smooths the image and reduces posterization, but it works rather aggressively. It can remove not only unwanted artifacts but also some fine details and even natural film grain. We, wanting to preserve maximum fidelity to the source material, chose not to use it. However, if someone values a clean, as-smooth-as-possible image over keeping every detail, it can be useful.

The Sony Bravia 8 offers a maximum refresh rate of 120 Hz, ensuring smooth viewing of dynamic content such as sports and games, with sharp and fluid motion. For more demanding users, the Sony XR80 features an advanced motion smoothing system, divided into three settings: Smoothness (Film), Smoothness (Camera), and Clarity. The first two settings adjust the level of blur and smoothness, while the Clarity setting will be discussed in more detail below. Each of these parameters can be customised to suit individual preferences, allowing users to fine-tune the settings for the optimal viewing experience.

Another major advantage of OLED panels is excellent motion reproduction. Thanks to the pixels' near instant response time, the Samsung S99H practically produces no smearing. Fast-moving objects don't show noticeable halos or trailing artifacts, so the TV performs very well for both watching sports and gaming. One quirk of OLED screens compared with LCDs is how they render low frame rate material. With very slow camera movement the image can appear noticeably more stuttery. This can be quite effectively mitigated using a frame interpolation system. Samsung lets you adjust judder reduction and blur reduction separately, making it easy to find a compromise between smoother motion and preserving the cinematic character of the content.

The Sony Bravia 8 has greatly improved its compatibility with consoles compared to earlier models. It supports variable refresh rate (VRR), which eliminates screen tearing and can sync with graphics cards for smooth visuals. The Auto Low Latency Mode (ALLM) reduces input lag, a crucial feature for fast-paced games. Additionally, Dolby Vision with low latency enhances HDR effects, offering stunning visuals during gameplay.

The Sony XR80 also includes a Game Bar, which provides quick access to settings and monitoring tools during gaming. A notable feature is the option to enable a virtual crosshair on the screen, giving players a potential advantage in shooter games.

However, there are some drawbacks. The TV lacks support for 1440p@120Hz resolution, which would benefit users with less powerful graphics cards. Furthermore, the Sony XR80 has only two HDMI 2.1 ports, one of which is typically used for connecting an audio system via eARC, limiting the number of available ports for next-gen consoles.

Samsung S99H is also an excellent TV for gamers. It offers almost every useful feature... well, maybe except the obvious lack of Dolby Vision for Xbox consoles. It's equipped with four fully functional HDMI 2.1 ports with the full 48 Gbps bandwidth. Thanks to that we can easily use frame-rate synchronization VRR and automatic low-latency mode (ALLM). This year Samsung also has no issues with proper HGiG support, so HDR setup on a console is quick and without unnecessary complications. Samsung is also known for interesting extras in its TVs. In the Game Bar menu you'll find options to add an on-screen crosshair, enlarge the mini-map, or change the aspect ratio of the displayed image (PC).

Particularly noteworthy is Samsung's feature: Game Motion Plus. It's Samsung's proprietary motion-smoothing system that uses interpolation to increase smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which is an excellent result compared to the competition. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g., GTA 6 😉) that runs at only 30 frames per second on console, the S99H can display it much more smoothly than competing models.