Sony Bravia 8 (XR80) vs Hisense U8Q

The Sony Bravia 8 performs commendably in terms of HDR brightness, reaching a peak of 880 nits. This level is sufficient to render lighting effects effectively in most scenes. In tested clips from Life of Pi and Sicario 2, the television demonstrated vibrant, detailed imagery that captured the atmosphere of these films beautifully.

However, challenges arise in scenes with consistently high brightness, such as in The Meg, where the display's limitations become apparent. In these situations, OLED technology can struggle, with brightness levels dropping to around 450 nits, which can be less satisfying when intense illumination is needed throughout a scene. Despite this, the Sony Bravia 8 remains a strong contender, offering excellent DCI-P3 colour gamut coverage and 74% BT.2020 coverage. These attributes result in rich, accurate colours and fine details, enhancing HDR content and providing an enjoyable viewing experience.

When it comes to HDR, Hisense U8Q shows its claws. On paper, meaning in synthetic measurement tests, the television can "score" nearly 4000 nits of peak brightness. That's a value that most models can only envy. In practice, this translates to very strong lighting effects in films – in some scenes, we managed to measure a real 1500 to 2000 nits, which is a level usually reserved for the absolute top of televisions on the market.

Of course, it's not always that perfect. With small, pinpoint elements, brightness can drop – a good example is scene number 4 from the movie Sicario 2, where instead of thousands of nits, we get around 500. But it's worth noting that the effect doesn't vanish completely – the light is still visible, and the image doesn't feel artificially dimmed. This is a typical drawback of Mini LEDs, so it's hard to consider it a significant minus.

On the huge plus side, color reproduction deserves high praise. Thanks to additional coatings that improve color saturation, the U8Q nearly covers the full DCI-P3 color space (98%), and in the case of the wider BT.2020 gamut, it achieved a score of over 80%. This is an excellent result, making HDR films look juicy, vibrant, and simply very cinematic.

The best factory mode on the Sony Bravia 8 television is IMAX Enhanced, offering the most cinematic experience, though it isn't perfectly calibrated. The TV attempts to replicate cinematic settings as accurately as possible, but some issues are evident. Starting with white balance, both for SDR and 4K content, there is a noticeable blue dominance, making the image appear too cold and lacking in natural warmth. Colour Checker tests reveal a shift towards cooler tones, affecting colour accuracy and making the image feel less lifelike.

Regarding brightness and contrast, the gamma shows a significant drop towards the end of the spectrum, meaning dark details may become too shadowed, and bright areas too intense, causing a loss of subtlety and detail. This is particularly noticeable in the sky, as seen in the comparison image. Additionally, the EOTF curve is considerably above the reference value, making bright elements overly intense. As a result, users may experience an unnatural image, with bright parts losing detail and negatively impacting the overall viewing quality.

We have to admit that when the U8Q arrived at our editorial office, we were slightly surprised… and positively so. Usually, televisions require immediate white balance correction – it can be too warm or too cold, which immediately leads to strange color errors. Meanwhile, here the situation looks really good right out of the box. Of course, we are talking about our unit, so there’s no guarantee that every model will be tuned as well, but in our case, the first impressions were very positive. The only more pronounced issue was related to how the television manages brightness. Looking at the EOTF chart, it is evident that the U8Q tends to brighten small elements on the screen. This, in turn, caused what we mentioned earlier – slight overexposures and the impression that the entire scene can sometimes be a bit too bright. However, this is not a flaw that undermines the image, rather it is a characteristic effect of this model.

The calibration process of the Sony Bravia 8 television resulted in significant improvements in image quality. The white balance was notably enhanced for both SDR and 4K HDR content, with minimal errors in the middle section of the graph. Gamma calibration was one of the biggest improvements, eliminating previous dips that had impacted brightness stability and the reproduction of detail in dark areas. The EOTF curve was also corrected, making bright elements appear more natural and improving the overall tonal balance.

However, the most attention should be given to colour reproduction, where some issues persist despite calibration. Sony has omitted the CMS system in this model, which would allow for more precise colour control. As a result, the Colour Checker test for 4K content still reveals significant colour inaccuracies. Despite these limitations, calibration is still recommended, as the improvements in brightness and contrast are noticeable and greatly enhance the overall image quality.

Of course, we wouldn't be ourselves if we didn't make adjustments to the white balance. After calibration, we managed to align the SDR signal to near perfection – older movies, YouTube content, and classic television looked almost perfect on the U8Q. This is truly an outstanding level that shows this model can do a lot if given a little help. Unfortunately, the situation is different with HDR content. The colors themselves aren't a major issue, but the biggest flaw of the U8Q remains the EOTF brightness characteristics. In practice, the TV tends to "blow out" beyond how the image should look in its original form. It's that slight "blown out" effect we saw earlier in comparisons with the best screens on the market. It's a bit of a shame that this characteristic can't be fully tamed – if we could maintain similarly good control over brightness in HDR as we do in SDR, we would have an absolutely reference-quality image.

The fluidity of tonal transitions in lower-quality materials on the Bravia 8 is lacking. Unfortunately, the gentle gradation function, which was available in previous models, is missing, which is a significant drawback. The digital noise reduction feature can improve tonal transitions, but it often removes fine details, such as clouds in scenes from The Martian, which may not be to everyone's taste. On the other hand, the digital processing in the Sony XR80 is quite effective. In test scenes, it performed well without noticeable flaws, and the branches in the background remained smooth without jagged edges. This indicates that the Bravia 8 is capable of handling complex low-resolution image details with relative ease.

The Hisense U8Q handles lower-quality materials quite well. The TV can smooth out tonal transitions thanks to the "Smooth and Gradient Picture" feature – it works best when set to Medium. At that setting, it nicely reduces unwanted bands and unevenness in the image, but importantly, it does not remove cinematic grain or fine details.

The upscaling itself is also at a good level. Images from lower resolutions look smooth and soft, at times even a bit too much – we get a plastic effect that may not appeal to everyone. Fortunately, this can be easily adjusted with the sharpness slider to fit personal preferences.

The Sony Bravia 8 offers a maximum refresh rate of 120 Hz, ensuring smooth viewing of dynamic content such as sports and games, with sharp and fluid motion. For more demanding users, the Sony XR80 features an advanced motion smoothing system, divided into three settings: Smoothness (Film), Smoothness (Camera), and Clarity. The first two settings adjust the level of blur and smoothness, while the Clarity setting will be discussed in more detail below. Each of these parameters can be customised to suit individual preferences, allowing users to fine-tune the settings for the optimal viewing experience.

Hisense U8Q has a display that can refresh the image up to 165 Hz in 4K resolution. In practice, this will mainly be utilized by PC gamers, but as they say – it’s better to have it than not 😊. For movies and series, we have a built-in smoothness enhancer called Ultra Smooth Motion. In the settings, it can be easily adjusted to personal preferences – whether we want more of a "cinematic" frame rate or a smooth, theatrical spectacle.

The Sony Bravia 8 has greatly improved its compatibility with consoles compared to earlier models. It supports variable refresh rate (VRR), which eliminates screen tearing and can sync with graphics cards for smooth visuals. The Auto Low Latency Mode (ALLM) reduces input lag, a crucial feature for fast-paced games. Additionally, Dolby Vision with low latency enhances HDR effects, offering stunning visuals during gameplay.

The Sony XR80 also includes a Game Bar, which provides quick access to settings and monitoring tools during gaming. A notable feature is the option to enable a virtual crosshair on the screen, giving players a potential advantage in shooter games.

However, there are some drawbacks. The TV lacks support for 1440p@120Hz resolution, which would benefit users with less powerful graphics cards. Furthermore, the Sony XR80 has only two HDMI 2.1 ports, one of which is typically used for connecting an audio system via eARC, limiting the number of available ports for next-gen consoles.

In terms of features, the Hisense U8Q has practically everything one could expect from a modern gaming television. Thanks to the new processor, the manufacturer has managed to implement as many as three HDMI 2.1 ports, so there is no problem connecting multiple consoles or a computer. In addition, it includes all the key technologies – Game Bar with parameter monitoring, variable refresh rate (VRR), automatic low latency mode (ALLM)... in short, a complete set.

But as is often the case with Hisense, it falls a bit short of perfection. The biggest drawback remains the lack of support for the HGiG format, which allows you to adjust the television's brightness to the console and get the most out of HDR in games. It's a shame because if this feature were included, we would have a device practically made for gamers. As it stands, the U8Q remains "just" a very good choice 😉