Sony Bravia 8 (XR80) vs Hisense U7Q PRO

The Sony Bravia 8 performs commendably in terms of HDR brightness, reaching a peak of 880 nits. This level is sufficient to render lighting effects effectively in most scenes. In tested clips from Life of Pi and Sicario 2, the television demonstrated vibrant, detailed imagery that captured the atmosphere of these films beautifully.

However, challenges arise in scenes with consistently high brightness, such as in The Meg, where the display's limitations become apparent. In these situations, OLED technology can struggle, with brightness levels dropping to around 450 nits, which can be less satisfying when intense illumination is needed throughout a scene. Despite this, the Sony Bravia 8 remains a strong contender, offering excellent DCI-P3 colour gamut coverage and 74% BT.2020 coverage. These attributes result in rich, accurate colours and fine details, enhancing HDR content and providing an enjoyable viewing experience.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

The best factory mode on the Sony Bravia 8 television is IMAX Enhanced, offering the most cinematic experience, though it isn't perfectly calibrated. The TV attempts to replicate cinematic settings as accurately as possible, but some issues are evident. Starting with white balance, both for SDR and 4K content, there is a noticeable blue dominance, making the image appear too cold and lacking in natural warmth. Colour Checker tests reveal a shift towards cooler tones, affecting colour accuracy and making the image feel less lifelike.

Regarding brightness and contrast, the gamma shows a significant drop towards the end of the spectrum, meaning dark details may become too shadowed, and bright areas too intense, causing a loss of subtlety and detail. This is particularly noticeable in the sky, as seen in the comparison image. Additionally, the EOTF curve is considerably above the reference value, making bright elements overly intense. As a result, users may experience an unnatural image, with bright parts losing detail and negatively impacting the overall viewing quality.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

The calibration process of the Sony Bravia 8 television resulted in significant improvements in image quality. The white balance was notably enhanced for both SDR and 4K HDR content, with minimal errors in the middle section of the graph. Gamma calibration was one of the biggest improvements, eliminating previous dips that had impacted brightness stability and the reproduction of detail in dark areas. The EOTF curve was also corrected, making bright elements appear more natural and improving the overall tonal balance.

However, the most attention should be given to colour reproduction, where some issues persist despite calibration. Sony has omitted the CMS system in this model, which would allow for more precise colour control. As a result, the Colour Checker test for 4K content still reveals significant colour inaccuracies. Despite these limitations, calibration is still recommended, as the improvements in brightness and contrast are noticeable and greatly enhance the overall image quality.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

The fluidity of tonal transitions in lower-quality materials on the Bravia 8 is lacking. Unfortunately, the gentle gradation function, which was available in previous models, is missing, which is a significant drawback. The digital noise reduction feature can improve tonal transitions, but it often removes fine details, such as clouds in scenes from The Martian, which may not be to everyone's taste. On the other hand, the digital processing in the Sony XR80 is quite effective. In test scenes, it performed well without noticeable flaws, and the branches in the background remained smooth without jagged edges. This indicates that the Bravia 8 is capable of handling complex low-resolution image details with relative ease.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

The Sony Bravia 8 offers a maximum refresh rate of 120 Hz, ensuring smooth viewing of dynamic content such as sports and games, with sharp and fluid motion. For more demanding users, the Sony XR80 features an advanced motion smoothing system, divided into three settings: Smoothness (Film), Smoothness (Camera), and Clarity. The first two settings adjust the level of blur and smoothness, while the Clarity setting will be discussed in more detail below. Each of these parameters can be customised to suit individual preferences, allowing users to fine-tune the settings for the optimal viewing experience.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

The Sony Bravia 8 has greatly improved its compatibility with consoles compared to earlier models. It supports variable refresh rate (VRR), which eliminates screen tearing and can sync with graphics cards for smooth visuals. The Auto Low Latency Mode (ALLM) reduces input lag, a crucial feature for fast-paced games. Additionally, Dolby Vision with low latency enhances HDR effects, offering stunning visuals during gameplay.

The Sony XR80 also includes a Game Bar, which provides quick access to settings and monitoring tools during gaming. A notable feature is the option to enable a virtual crosshair on the screen, giving players a potential advantage in shooter games.

However, there are some drawbacks. The TV lacks support for 1440p@120Hz resolution, which would benefit users with less powerful graphics cards. Furthermore, the Sony XR80 has only two HDMI 2.1 ports, one of which is typically used for connecting an audio system via eARC, limiting the number of available ports for next-gen consoles.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.