Sony Bravia 8 MK2 vs Samsung OLED S95H (S99H) (QD-OLED)

Thanks to its new QD-OLED panel, the Sony Bravia 8 II can reach an astronomically high brightness of around 2000 nits, which translates into near-reference quality for movies and series mastered in HDR. In test material like Life of Pi or Sicario 2 the effect is simply stunning, with details in bright areas remaining perfectly visible and nighttime scenes impressing with depth and contrast. It is not perfect, though. Compared with its toughest rivals, the Bravia 8 II shows a noticeable drop in brightness on full-screen, very bright frames. If you compare peak spot luminance with 100% white luminance in HDR mode, the Bravia 8 II can appear two to three times dimmer than the LG G5 or Samsung S95F models. In the scene from The Meg this was especially apparent, as the screen became noticeably dimmer than competing TVs. Despite this shortcoming, the Bravia 8 II’s results still place it among the market leaders. Its absolutely top-tier color gamut coverage deserves praise, with DCI-P3 at nearly 100% and BT.2020 close to 90%. These figures let HDR content reach its full potential and deliver cinema-like experiences at home.

When it comes to brightness alone, the S99H is an astronomically bright TV. Its peak brightness in movie scenes can exceed 2800 nits! Regardless of the scene, you can count on powerful HDR effects that practically blind you, and that's exactly what we expect from a top-tier screen. It's inherent to OLED panels that in very bright, full-screen shots they won't sustain as high a brightness as they do with small highlights, but the results are still excellent. In a bright scene from the film The Meg, the sun still exceeded 2200 nits. That means the S99H was able to maintain higher brightness than most Mini LED screens on the market. In terms of brightness, the S99H is currently the best OLED TV we've tested.

Color gamut coverage

The S99H also handles color exceptionally well, which is a direct result of the QD-OLED panel used here. Regardless of the test scenario, whether synthetic test patterns or measurements with film material in the background, the results stayed at a very high level. The S99H easily covers almost 100% of the DCI-P3 gamut, and for the most demanding color space it reaches nearly 90% of BT.2020. That's top-tier performance on the market. These results match what we saw in the new SQD-Mini-LED screens, and in real movie scenes they even outperform RGB Mini LED displays.

Out of the box the Bravia 8 II performs really well. In its best IMAX® Enhanced mode the TV renders colors pleasantly and naturally, though "good" here doesn't mean "best in class." The white balance definitely needs adjustment, as skin tones tend to shift slightly toward pinkish/cooler hues in both SDR and HDR content. We also noticed that the EOTF curve has a tendency to brighten the darkest parts of the picture. This likely comes from the manufacturer's desire to reveal as much detail as possible even in deep shadows. Is that a good approach? It's hard to say for sure, but one thing is clear: it's not an ideal solution.

Samsung offers a whole host of picture modes and features, but as usual we recommend choosing Filmmaker Mode, especially if you want the most faithful rendering of the creators' intent. Out of the box the TV is tuned very well, though it has minor shortcomings. This mainly concerns a slight drift in white balance in SDR content and a slightly low gamma. As a result, in a darker room the image can be a bit too bright relative to the reference gamma of 2.4, which is the standard for watching films with the lights off. These are of course small issues, since overall color reproduction remains very good and the errors in ColorChecker measurements are small. However, we know that from a screen of the S99H's class you can and should expect even more, so we had it professionally calibrated.

After calibration we mainly managed to eliminate the excessive cooling of the image caused by too strong a boost in blue. Reds became deeper and skin tones took on a natural, healthy look. Actors who had previously seemed "cold" now appear on screen much livelier and more convincing. One thing hasn't changed, however: analysis of the EOTF curve still shows the Bravia 8 II tends to brighten the darkest parts of the image. It's hard to say whether that's an intentional choice by the manufacturer or a result of the panel design and software. In practice this means scenes that filmmakers intended to remain in deep shadow can reveal more detail than intended. Despite that, the picture after calibration is clearly better — warm, natural colors and realistic skin tones simply make watching on the Bravia 8 II more pleasant to the eye.

After professional calibration, FILMMAKER mode looks virtually perfect. Because Samsung offers a rich set of advanced calibration features, we were able to tune the colors to an almost perfect level. Most importantly, we were able to even out the white balance and the gamma curve, which resulted in noticeably better contrast and a more natural image dimensionality. With a profile prepared like this, there's really nothing to nitpick or call a flaw. After calibration, the S99H is capable of delivering an essentially reference-quality image.

Upscaling and digital image processing are a real showcase for the Bravia 8 II. Sony has long been regarded as a master in this field, and this only reinforces that reputation. The company's proprietary XR processor can extract almost the maximum from lower-resolution sources, whether broadcast TV or an old DVD, the picture looks sharper, with more detail and better depth. Sure, if you feed it exceptionally poor-quality material (like our archival photo of the model), you won't get miracles, but for everyday viewing there's little to complain about.

The smooth gradation feature also performs very well. On the "Medium" setting it effectively smooths tonal transitions, eliminating banding in color and gray gradients while preserving film grain and fine image detail. It's precisely that balance between subtlety and effectiveness that keeps Sony TVs among the best on the market in this category.

The proprietary Samsung NQ4 Gen3 processor handles upscaling and digital image processing. It does a very good job scaling lower-resolution material to 4K. The picture is sharp but doesn't look artificial or overly sharpened. The only fairly specific drawback appears with very old footage shot at 480p or lower. In those cases the TV can slightly crop the edges of the image.

The processor also copes quite well with artifacts visible in low-bitrate material, for example heavily compressed YouTube videos. The noise reduction feature effectively smooths the image and reduces posterization, but it works rather aggressively. It can remove not only unwanted artifacts but also some fine details and even natural film grain. We, wanting to preserve maximum fidelity to the source material, chose not to use it. However, if someone values a clean, as-smooth-as-possible image over keeping every detail, it can be useful.

When it comes to motion handling, the Bravia 8 II is basically a done deal. The OLED panel with a 120 Hz refresh rate naturally delivers a very clean, sharp picture in fast-moving scenes, so there's little to complain about. What deserves special praise, though, is one of the best motion smoothing systems on the market. It lets you precisely tailor motion in films to your preferences, from subtle smoothing to an almost "theatrical" look, without the risk of artificial judder, image tearing, or annoying artifacts. It's one of those features you'll appreciate both when watching movies and during sports.

Another major advantage of OLED panels is excellent motion reproduction. Thanks to the pixels' near instant response time, the Samsung S99H practically produces no smearing. Fast-moving objects don't show noticeable halos or trailing artifacts, so the TV performs very well for both watching sports and gaming. One quirk of OLED screens compared with LCDs is how they render low frame rate material. With very slow camera movement the image can appear noticeably more stuttery. This can be quite effectively mitigated using a frame interpolation system. Samsung lets you adjust judder reduction and blur reduction separately, making it easy to find a compromise between smoother motion and preserving the cinematic character of the content.

Sony really learned from previous years, and with the Bravia 8 II it has put together a package of gamer-focused features that’s hard to call anything but "almost perfect." It includes everything you expect at this level: VRR, ALLM, Dolby Vision Gaming mode, HGiG, and even a handy Game Bar that lets you quickly check parameters and change settings without leaving the game. Also a plus is how smoothly and seamlessly these features work, with no delays and no odd stuttering. You just launch a game and everything looks as it should. Unfortunately, it’s not without a few caveats. The manufacturer still gives us only two full-bandwidth HDMI ports, so if you have a console, a PC, and another device like a soundbar connected via eARC, you’ll be swapping cables. It’s also surprising there’s no support for 1440p at 120 Hz, which is particularly important for Xbox players. Overall, though, this is one of those TVs you can comfortably place at the center of a gaming-focused living room and enjoy gameplay without major compromises.

Samsung S99H is also an excellent TV for gamers. It offers almost every useful feature... well, maybe except the obvious lack of Dolby Vision for Xbox consoles. It's equipped with four fully functional HDMI 2.1 ports with the full 48 Gbps bandwidth. Thanks to that we can easily use frame-rate synchronization VRR and automatic low-latency mode (ALLM). This year Samsung also has no issues with proper HGiG support, so HDR setup on a console is quick and without unnecessary complications. Samsung is also known for interesting extras in its TVs. In the Game Bar menu you'll find options to add an on-screen crosshair, enlarge the mini-map, or change the aspect ratio of the displayed image (PC).

Particularly noteworthy is Samsung's feature: Game Motion Plus. It's Samsung's proprietary motion-smoothing system that uses interpolation to increase smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which is an excellent result compared to the competition. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g., GTA 6 😉) that runs at only 30 frames per second on console, the S99H can display it much more smoothly than competing models.