Sony Bravia 7 (XR70) vs TCL C75B

Since we know that the television performs well with contrast, let's check how it fares in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, as seen in the 1st, 3rd, and 5th test scenes. Minor shortcomings, typical of this technology, are still noticeable with very small light effects, such as in the scene from the movie "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide color gamut – DCI-P3 at 96%, which allows for vibrant, saturated colors.

During our luminance test, the TCL C75B "spat out" about 380 nits of brightness. We recorded similar results while watching most of the films we tested. These can be considered average – the television does not perform badly in this segment, but around 400 nits is definitely too low to fully experience the magic of HDR effects. Of course, such results are better than those of budget models, which can achieve nearly half as low brightness values. However, for HDR enthusiasts seeking stronger light effects and greater realism, the C75B may prove insufficient. On the plus side, it's worth mentioning the 95% coverage of the DCI-P3 color palette. This is a very good result that easily suffices to enjoy a wide range of colors in content available on popular streaming platforms. Vivid and rich colors are definitely a strong point of this model.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of red color, which makes the image take on pinkish shades. This is particularly evident on the tested snow screen, where the pinkish hue becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. As for brightness characteristics, gamma remains at a decent level with a slight bump but without major issues. However, the biggest challenge is 4K materials. It is clear that the EOTF curve is significantly above the reference chart, which causes the image to become too bright.

TCL C75B offers many picture modes, but in our opinion, the best choice is the "Film" mode. Although its settings are quite good, the television struggles with certain color reproduction issues. In tests, we noticed that the image had a noticeably pinkish tint compared to what could be considered correct. This effect was particularly noticeable in skin tones, which appeared unnaturally warm. The main culprit of this phenomenon turned out to be the white balance, characterized by an excessive amount of blue and red in both HD and 4K HDR materials.

Another issue was the way brightness was reproduced. The gamma, which is responsible for the visibility of details in darker materials, was definitely boosted, causing details in the darkest parts of the screen to be invisible, lost in total blackness (e.g., the bottom part of the screen in the comparative photo - the area around the actress's ear). Similarly, the situation was reflected in the EOTF curve, which was below the correct value, suggesting that a similar problem may be encountered in 4K HDR content.

Thanks to our experience and the appropriate tools, we decided to take matters into our own hands and see how much could be extracted from this model after professional calibration. Details are described in the next section.

Sony BRAVIA XR70 offers a wide range of tools that allow for customizing the picture to personal preferences, which has enabled us to make significant adjustments to the settings. The white balance has been free of the issue of red hue dominance – snow no longer ends up with pink shades, which was previously noticeable. Although one can detect minor deviations at the end of the white balance chart concerning a drop in blue color, they are acceptable and hard to notice in everyday use. The Colour Checker test confirms that color reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring significant improvement, has been slightly adjusted. However, the most notable change has been observed in the EOTF curve – the television no longer has issues with overly brightening the entire image in 4K content. However, upon closer analysis and enabling EOTF characteristics in films, certain limitations of the television arise due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

After calibrating the TCL C75B, it has clearly improved in terms of color reproduction. Although the TV does not offer many options for adjusting the white balance, we were able to refine its settings significantly. As a result, the image has stopped being overly pink, and the colors now look much more natural and harmonious.

The gamma jump, which was previously a problem, has not disappeared completely, but we managed to significantly reduce it. This has made the details in dark scenes more visible – both in HD and 4K HDR material.

Unfortunately, the lack of local dimming is still noticeable. The "glowing black" effect remains, but that's a limitation of the display itself. Despite this, the colors after calibration look vastly better, and the image is much more enjoyable to watch.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here the television shows its potential, and the applied graphics processor works really well. On the test board with the light bulb, there are no visible issues with color transitions, and the smooth gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or so-called upscaling, the television sharpens the image quite a bit, which leads to slight aliasing, for example on branches in the background, but it does not remove desired details. Nonetheless, the overall appearance is truly attractive and may appeal to most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level to our personal preferences.

The TCL C75B has a tonal transition smoothing feature, but unfortunately, we can't praise it. Regardless of the selected level – low or high – tonal transitions in older materials remained visible, as if the feature didn't work at all. It's hard to say something positive about it because, in practice, it seems completely useless.

The image scaling is better. The TV performs quite decently, although on thinner elements, like branches in the background, you can notice slight halos. However, this is not something that significantly interferes with daily viewing.

Unfortunately, a bigger problem turned out to be overscan, which is the trimming of the image edges. In our tests, it happened that news tickers or other elements close to the edge of the screen were cut off. This is definitely something worth paying attention to, especially if we use the TV for watching news programs or content with text on the screen.

The Sony BRAVIA 7 television with a 120 Hz panel will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion smoothness, giving the image a more cinematic or theatrical character. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimizing noise and motion artifacts, resulting in a more stable and clear image.

TCL C75B definitely has something to offer gamers. The TV is equipped with a panel that can display images with a refresh rate of 144 Hz in 4K, and even 240 Hz in Full HD. These are really great results, especially for a model from the budget range.

Additionally, there are features for improving smoothness and reducing motion blur in films. The "Motion" option allows for precise adjustment of the effect on a 10-step scale, providing a lot of customization options – everyone can set the smoothness to their liking.

Sony Bravia 7 has significantly improved its capabilities for cooperation with consoles compared to previous models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in fast-paced games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature that provides quick access to settings and allows monitoring of parameters during gameplay. An interesting option is the ability to enable a virtual crosshair on the screen, which can give a slight advantage in shooting games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially since the HGIG mode is becoming more popular in the gaming world as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-generation consoles.

The TCL C75B is undoubtedly a television designed for gamers. It offers almost everything that the most demanding console users need. With the implementation of full-bandwidth HDMI 2.1, the television supports features such as ALLM (automatic low latency mode) and VRR (variable refresh rate) – operating across the full capabilities of the TV, up to 240 Hz in Full HD resolution.

Additionally, the television supports advanced HDR technologies, including Dolby Vision and HGiG, which allows for even better detail representation in HDR-optimized games. The C75B is also equipped with a very convenient interface for gamers in the form of a Game Bar, where you can check all key parameters, such as refresh rate, input lag, or picture settings – all within one click's reach.

In a nutshell: the C75B is an excellent choice for gamers, offering a wide range of features that allow for fully enjoying the capabilities of modern consoles and games.