Sony Bravia 7 (XR70) vs Samsung The Frame Pro

Since we know that the television performs well with contrast, let's check how it fares in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, as seen in the 1st, 3rd, and 5th test scenes. Minor shortcomings, typical of this technology, are still noticeable with very small light effects, such as in the scene from the movie "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide color gamut – DCI-P3 at 96%, which allows for vibrant, saturated colors.

Samsung The Frame Pro belongs to relatively bright televisions. In synthetic tests, we managed to achieve values around 900 nits, which, for a lifestyle model, is quite a decent result. In full-screen scenes, such as the frame from the movie The Meg or the opening sequence in Life of Pi, brightness remained at levels of 700–800 nits. These are values that allow you to fully enjoy HDR effects and capture their cinematic magic. However, the situation complicates when smaller, point light sources appear on the screen. The edge lighting used here, equipped with the ability to locally dim entire strips, does not handle them very well. It sometimes happens that small elements are excessively dimmed, which weakens the effect, or on the contrary – they are significantly brightened, but at the cost of losing black depth in that part of the image. This can be compared to light glows resembling the spread of a laser beam in dense fog – the effect is visible and bright, but at the same time, it is not very natural and distracts our attention. Fortunately, the color aspect performs better. Thanks to the use of a quantum dot filter (QLED), the colors are saturated, and the reproduction of the DCI-P3 palette exceeds 92%. In general, movies or series watched in HDR on The Frame Pro present a rich color palette, even if the contrast and the operation of the backlight algorithms can sometimes distract our attention.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of red color, which makes the image take on pinkish shades. This is particularly evident on the tested snow screen, where the pinkish hue becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. As for brightness characteristics, gamma remains at a decent level with a slight bump but without major issues. However, the biggest challenge is 4K materials. It is clear that the EOTF curve is significantly above the reference chart, which causes the image to become too bright.

The best results were, of course, achieved in Filmmaker mode, which immediately showed that Samsung paid attention to the factory settings. In SDR content – the type of content most often viewed – The Frame Pro performed really well. White balance and gamma were almost perfectly matched, making the image look natural and consistent. Yes, there were some noticeable errors, especially in skin tones and reds, which could be overly saturated, giving everything a slightly “warmed up” character, but in everyday use, this did not significantly affect the viewing experience. In the case of HDR content, the situation was similar regarding white balance. It was at a good level; however, the biggest problem turned out to be brightness management. The EOTF curve was set in such a way that in many scenes the image appeared to be overexposed, and the brightest areas lost details and turned into solid patches of light. This severely undermined realism and made the colors appear strongly over-sharpened. Fortunately, Samsung provides the option for manual adjustment of the curve in its televisions, so we opted for calibration, and its results can be seen below.

Sony BRAVIA XR70 offers a wide range of tools that allow for customizing the picture to personal preferences, which has enabled us to make significant adjustments to the settings. The white balance has been free of the issue of red hue dominance – snow no longer ends up with pink shades, which was previously noticeable. Although one can detect minor deviations at the end of the white balance chart concerning a drop in blue color, they are acceptable and hard to notice in everyday use. The Colour Checker test confirms that color reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring significant improvement, has been slightly adjusted. However, the most notable change has been observed in the EOTF curve – the television no longer has issues with overly brightening the entire image in 4K content. However, upon closer analysis and enabling EOTF characteristics in films, certain limitations of the television arise due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

After calibration, the SDR mode looks simply perfect. We managed to eliminate the overly strong red saturation that previously gave the picture a somewhat excessively warm character. The colors became more balanced, which translated to a natural and pleasant reception of daily content – from television to movies and series from streaming or materials on YouTube. In HDR mode, the EOTF curve required the most work, as it originally caused excessive burning of the entire image. Calibration largely helped to "tame" this problem – the image stopped being overexposed, and details in bright areas became more visible. Of course, the limits are set by the television's own design, as edge lighting reveals its limitations, and even the smallest elements of light can still be oversaturated or blend into the background. However, this is a matter of technology, not calibration itself. After the correction, The Frame Pro is much more enjoyable to watch, and it's definitely worth opting for if you want to make the most of your television's capabilities.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here the television shows its potential, and the applied graphics processor works really well. On the test board with the light bulb, there are no visible issues with color transitions, and the smooth gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or so-called upscaling, the television sharpens the image quite a bit, which leads to slight aliasing, for example on branches in the background, but it does not remove desired details. Nonetheless, the overall appearance is truly attractive and may appeal to most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level to our personal preferences.

While the smoothness of tonal transitions in 4K HDR content on The Frame Pro is not a problem at all, naturally with weaker signal quality – from television, HD content, or older Full HD films – imperfections may occur. Therefore, it is crucial how the television handles these limitations thanks to its image processor. The noise reduction feature works really effectively here. At the medium setting, it eliminates unwanted bands or artifacts, smoothing the image in a noticeable but not overly exaggerated way. However, it should be noted that Samsung tends to operate aggressively – even at the lowest setting of this feature, it can "eat" film grain. It is therefore advisable to use it with caution and adjust the settings to the material being viewed.

The upscaling itself is at a high level. The Frame Pro can effectively upscale older materials to native 4K resolution while maintaining good sharpness and readability. Movies and series in lower quality simply look better here. However, it is worth mentioning a minor drawback – typical for many Samsung televisions. With very old sources of poor quality, you may notice cropping of the image edges on the left side of the screen. This is not a problem that will ruin the viewing experience, but it is good to know that it may occur.

The Sony BRAVIA 7 television with a 120 Hz panel will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion smoothness, giving the image a more cinematic or theatrical character. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimizing noise and motion artifacts, resulting in a more stable and clear image.

The smoothness of motion in The Frame Pro is ensured not only by the panel, which operates with a refresh rate of up to 144 Hz, but also by the image processor and the smoothing system. It is thanks to this that we can adjust the way we display movies or sports broadcasts to our own preferences. Available are sliders for motion blur reduction and judder reduction – the first function improves the sharpness of fast movements, while the second allows for softening the "jumping" image effect during camera pans. Therefore, everyone can choose between a cinematic character of motion and a smoother, more "television-like" style.

Sony Bravia 7 has significantly improved its capabilities for cooperation with consoles compared to previous models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in fast-paced games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature that provides quick access to settings and allows monitoring of parameters during gameplay. An interesting option is the ability to enable a virtual crosshair on the screen, which can give a slight advantage in shooting games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially since the HGIG mode is becoming more popular in the gaming world as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-generation consoles.

Samsung The Frame Pro doesn’t pretend to be just a “living room” television; here, gamers will also find something for themselves. The manufacturer has ensured a full suite of gaming features: we have support for variable refresh rate (VRR), automatic low latency mode (ALLM), refresh rates up to 144 Hz, and compatibility with both G-Sync and FreeSync Premium Pro. Additionally, there’s the well-known Game Bar panel, which is a quick menu where you can check key parameters on the fly – from refresh rates to active image processing modes. Are there any downsides? Yes, The Frame Pro doesn’t support Dolby Vision in gaming mode, but it's hard to consider this a serious issue – most gamers use HDR10 anyway... so, the HGIG mode. Exactly. The biggest surprise turned out to be the latest software update. Samsung… completely removed this option from The Frame PRO. In practice, this means that the TV independently interprets HDR tone mapping in games, and the user has no ability to enable settings designed for consoles. This is a step backward that may disappoint more informed gamers expecting full compliance with HGiG guidelines. We just hope that this mistake will be quickly corrected.

Interestingly, The Frame Pro also features an atypical arrangement of HDMI 2.1 ports. We have as many as five available – four are located in the One Connect module, and the fifth, in micro HDMI version, is directly on the TV. This solution is quite unconventional, but very practical. Samsung clearly suggests that this is the port to connect your console or computer. Why? Because it minimizes potential delays associated with communication through the wireless One Connect, and in gaming, every millisecond matters. We wrote separately about input lag, but it can be revealed here that by connecting equipment directly to the TV, we achieve the absolute maximum response speed.