Sony Bravia 7 (XR70) vs Samsung QN80H

Since we know that the television performs well with contrast, let's check how it fares in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, as seen in the 1st, 3rd, and 5th test scenes. Minor shortcomings, typical of this technology, are still noticeable with very small light effects, such as in the scene from the movie "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide color gamut – DCI-P3 at 96%, which allows for vibrant, saturated colors.

Samsung QN80H is without a doubt a bright TV. In synthetic tests it breaks the 1000-nit barrier, which on paper already promises a solid HDR effect. In practice the screen really shows its claws, though it can't fully spread its wings (or its backlight 🤔) in every situation. The best impression comes from bright, expansive shots. Sunlit exteriors or heavily lit scenes look really good on it. Brightness then stays around 700 nits, which gives a noticeable step up in quality over standard SDR. Problems start in dark scenes with small, pinpoint highlights. The QN80H tends to heavily dim them, doing everything it can to protect black levels. On one hand we gain better contrast, on the other... we lose some of the dynamics and the sparkle of fine HDR details. The TV therefore has considerable potential, but the dimming algorithm can be too restrictive.

Color gamut coverage

Colors are good too. The QN80H uses quantum dot technology, and in our measurements it covered 93% of the DCI-P3 space and about 70% of BT.2020. Today those results won't exactly blow anyone away, but in real-world use they're more than enough to deliver vivid, natural-looking images in most movies and TV series. Colors are properly saturated and, after proper tuning, don't look artificial or overly aggressive.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of red color, which makes the image take on pinkish shades. This is particularly evident on the tested snow screen, where the pinkish hue becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. As for brightness characteristics, gamma remains at a decent level with a slight bump but without major issues. However, the biggest challenge is 4K materials. It is clear that the EOTF curve is significantly above the reference chart, which causes the image to become too bright.

The QN80H's factory settings were really good, especially compared with most TVs that come into our tests. Of course, we performed measurements in Filmmaker Mode, and that's the mode we recommend turning on right after the initial setup. In SDR material our unit was set up surprisingly well. The white balance was very even, colors looked natural, and the errors were so small they were hard to spot without measurement equipment. The only weak point was the gamma. In brighter parts of the image the TV brightened them a bit too much, so the picture sometimes lost a little depth. Even so, we'd like most TVs to look this good straight out of the box.

It was a bit worse in HDR. The white balance itself was still set correctly, so the problem wasn't with the colors but with how the QN80H managed image brightness. You could see that immediately on the EOTF chart. The TV brightened large parts of scenes too much, causing the brightest elements to blow out. Interestingly, at the same time very small points were often dimmed too much. As a result some fine detail simply disappeared. So the factory Filmmaker Mode in HDR isn't bad, but it's definitely not as well calibrated as in SDR.

Sony BRAVIA XR70 offers a wide range of tools that allow for customizing the picture to personal preferences, which has enabled us to make significant adjustments to the settings. The white balance has been free of the issue of red hue dominance – snow no longer ends up with pink shades, which was previously noticeable. Although one can detect minor deviations at the end of the white balance chart concerning a drop in blue color, they are acceptable and hard to notice in everyday use. The Colour Checker test confirms that color reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring significant improvement, has been slightly adjusted. However, the most notable change has been observed in the EOTF curve – the television no longer has issues with overly brightening the entire image in 4K content. However, upon closer analysis and enabling EOTF characteristics in films, certain limitations of the television arise due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

The biggest difference after calibration was in HDR Filmmaker mode. SDR was already very good out of the box, so we didn't have much work to do there. In HDR, however, we managed to tame the way the QN80H handled brightness, as it had been over-brightening most scenes. After calibration the picture is calmer, more natural, and much closer to how a faithful picture should look.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here the television shows its potential, and the applied graphics processor works really well. On the test board with the light bulb, there are no visible issues with color transitions, and the smooth gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or so-called upscaling, the television sharpens the image quite a bit, which leads to slight aliasing, for example on branches in the background, but it does not remove desired details. Nonetheless, the overall appearance is truly attractive and may appeal to most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level to our personal preferences.

Digital image processing in the Samsung QN80H is handled by the second-generation NQ4 AI processor. It's a chip we already know from earlier models and it still performs very well, especially with lower-resolution material. The image is effectively upscaled to 4K, but without excessive sharpening and without the feeling that the TV is forcing improvements on the source material.

The "Noise Reduction" feature also proves useful. It can noticeably reduce posterization and visible banding in poorer-quality material, particularly in low-bitrate streaming. However, it's important to remember that it doesn't work without side effects. It can remove some film grain and slightly smooth the image. So with a good-quality source we'd leave this feature off. If, however, banding and uneven tonal transitions bother you more than losing some grain, "Noise Reduction" can be a really useful addition.

The Sony BRAVIA 7 television with a 120 Hz panel will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion smoothness, giving the image a more cinematic or theatrical character. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimizing noise and motion artifacts, resulting in a more stable and clear image.

Motion blur and motion handling on the QN80H are really good, mainly thanks to the fast panel. In 4K the screen refreshes at up to 144 Hz, and when switched to Full HD and connected to a PC it can reach as high as 240 Hz. That's new for Samsung TVs and a nice bonus for people who want to use the TV for PC gaming as well. We were more interested, however, in how the QN80H performs at 120 Hz, since consoles use that refresh rate. Here it's really good. The panel doesn't have a big problem with the smearing typical of VA panels, and slight trails behind moving objects are mostly visible on dark backgrounds. This is nothing that would interfere with normal sports viewing or gaming. The TV also includes a motion smoothing system that Samsung calls "Image Clarity." You can adjust judder reduction and blur reduction separately, so it's easy to tailor its operation to movies, sports, or your own preferences.

Sony Bravia 7 has significantly improved its capabilities for cooperation with consoles compared to previous models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in fast-paced games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature that provides quick access to settings and allows monitoring of parameters during gameplay. An interesting option is the ability to enable a virtual crosshair on the screen, which can give a slight advantage in shooting games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially since the HGIG mode is becoming more popular in the gaming world as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-generation consoles.

Samsung QN80H is a TV that scores very well on gamer-oriented features. The biggest new addition for 2026 is DLG mode, which allows refresh rates up to 240 Hz when the image is switched to Full HD resolution. This option is aimed mainly at PC users, but it also shows that Samsung is still heavily developing the gaming side of its TVs. That’s not the end of the list of advantages. The QN80H has four full-featured HDMI 2.1 ports, which in this price range still isn’t standard. You can therefore connect multiple consoles, a PC, or a soundbar at the same time without worrying which input supports the full picture capabilities. The TV also supports VRR, ALLM, and HGiG, so it’s hard to fault its basic feature set. One downside remains the lack of Dolby Vision, which may matter especially to Xbox Series X owners. That said, it’s not a flaw that rules out the QN80H as a gaming TV. Samsung includes a feature still missing from most manufacturers: its proprietary motion interpolator, Game Motion Plus. It’s a motion interpolator that also works in game mode, allowing you to improve the smoothness of titles running at 30 or 60 frames per second without a drastic increase in input lag. In practice, Game Motion Plus can make a much bigger difference than Dolby’s processing, especially in more demanding games that don’t offer a 60 FPS mode. The image becomes noticeably smoother while controls remain responsive enough. So despite the lack of Dolby Vision, the QN80H is still one of the best-equipped TVs for gamers in its class.