Sony Bravia 7 (XR70) vs Samsung QLED Q80D

Since we know that the television performs well with contrast, let's check how it fares in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, as seen in the 1st, 3rd, and 5th test scenes. Minor shortcomings, typical of this technology, are still noticeable with very small light effects, such as in the scene from the movie "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide color gamut – DCI-P3 at 96%, which allows for vibrant, saturated colors.

In the context of HDR, the Samsung Q80D television delivers impressive brightness performance in tested movie scenes, achieving levels between 600 to 900 nits when the frame is filled with light. This brightness enhances the vibrancy of the image and allows users to perceive the differences between HDR and SDR quality. However, challenges arise when small light effects appear against a dark background. For instance, in specific scenes, such as test slide 4 from Sicario 2, there is a noticeable drop in brightness due to the larger size of the dimming zones employed by the television. This limitation, coupled with the local dimming algorithm, affects the TV's ability to accurately display small bright elements on dark backgrounds, leading to a lack of brightness that can diminish the HDR effect, making it appear similar to SDR quality.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of red color, which makes the image take on pinkish shades. This is particularly evident on the tested snow screen, where the pinkish hue becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. As for brightness characteristics, gamma remains at a decent level with a slight bump but without major issues. However, the biggest challenge is 4K materials. It is clear that the EOTF curve is significantly above the reference chart, which causes the image to become too bright.

In "Filmmaker" mode, which is considered the best out-of-the-box choice, the Samsung Q80D demonstrates solid colour reproduction. However, when viewing SDR content, there is a visible drop at the beginning of the gamma curve, suggesting that details in dark scenes may be less clear, which could detract from the overall viewing experience. While the white balance in SDR content is generally accurate, significant drops in blue at screen coverage above 70% can lead to less natural hues in both bright and dark scenes. Users might notice that some blue elements appear less intense, resulting in a warmer tint to the colour presentation.

For HDR content, the EOTF (Electro-Optical Transfer Function) curve being above the reference line most of the time indicates that the TV may struggle to accurately reproduce brightness and detail in the brighter areas of the image, which can be less than ideal for viewers. Additionally, there is a notable drop at the beginning of this graph, signifying the TV's difficulty in reproducing brightness in dark areas; this limitation is apparent in contrast and black tests, where several scenes fail to showcase the TV's full brightness potential.

Regarding white balance, the initial performance on the chart is promising, however, a sharp drop in red, coupled with a significant rise in blue, may lead to inaccuracies in reproducing certain skin tones and other key colours. This issue can be particularly noticeable in scenes where colour details are essential, potentially affecting the viewer's overall experience.

Sony BRAVIA XR70 offers a wide range of tools that allow for customizing the picture to personal preferences, which has enabled us to make significant adjustments to the settings. The white balance has been free of the issue of red hue dominance – snow no longer ends up with pink shades, which was previously noticeable. Although one can detect minor deviations at the end of the white balance chart concerning a drop in blue color, they are acceptable and hard to notice in everyday use. The Colour Checker test confirms that color reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring significant improvement, has been slightly adjusted. However, the most notable change has been observed in the EOTF curve – the television no longer has issues with overly brightening the entire image in 4K content. However, upon closer analysis and enabling EOTF characteristics in films, certain limitations of the television arise due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

After calibration, the Samsung Q80D’s Movie mode offers a noticeable improvement over the out-of-the-box settings. Samsung provides an advanced suite of calibration tools, including 2- and 20-point grayscale adjustments as well as a CMS (Colour Management System), allowing for precise control over both SDR and HDR content. The calibration greatly enhances white balance, although minor errors remain in HDR content toward the end of the graph. Contrast has also improved, and the gamma curve for SDR content now aligns well with expected levels.

In HDR, the EOTF curve initially appears to sit ideally, however, closer examination reveals all lines are slightly above the reference line, a phenomenon that may be seen as the TV "enhancing" brightness for added appeal. This effect, however, comes at a cost: while the screen may appear brighter overall, it sacrifices detail in darker areas, leading to a loss of subtle textures in shadowed scenes. As a result, scenes with deep shadows or dark elements may lose some finer visual details that would enhance the viewing experience.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here the television shows its potential, and the applied graphics processor works really well. On the test board with the light bulb, there are no visible issues with color transitions, and the smooth gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or so-called upscaling, the television sharpens the image quite a bit, which leads to slight aliasing, for example on branches in the background, but it does not remove desired details. Nonetheless, the overall appearance is truly attractive and may appeal to most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level to our personal preferences.

Performing admirably with low-quality content, the Q80D’s noise reduction feature uses gentle gradation to smooth out unwanted image disturbances. However, this technique can also soften certain details, like film grain, that some viewers might prefer to retain. For those who appreciate a more polished and smoother image, particularly with lower-resolution material, this becomes a significant advantage.

In terms of image scaling, the Q80D stands out, enhancing both quality and detail for lower-resolution media. Advanced processing technology reduces artefacts and maintains clarity, as seen in the clean edges and absence of fraying in elements like branches during test scenes. This capability makes it an excellent option for viewers seeking an enhanced and comfortable viewing experience, even with less-than-ideal content quality.

The Sony BRAVIA 7 television with a 120 Hz panel will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion smoothness, giving the image a more cinematic or theatrical character. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimizing noise and motion artifacts, resulting in a more stable and clear image.

Motion smoothness and blur reduction are standout features on the Samsung Q80D TV, thanks to its 120Hz panel and impressive response time. Users have two customisation options to enhance smoothness: "Motion Blur Reduction," adjustable on a 10-step scale for refined control, and "Blur Reduction," which works particularly well at higher refresh rates, enhancing clarity in fast-moving scenes. In the UFO test, the panel performs without trailing or forward-cloning effects, indicating a lack of overshoot and delivering clear, sharp visuals during rapid motion.

Sony Bravia 7 has significantly improved its capabilities for cooperation with consoles compared to previous models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in fast-paced games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature that provides quick access to settings and allows monitoring of parameters during gameplay. An interesting option is the ability to enable a virtual crosshair on the screen, which can give a slight advantage in shooting games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially since the HGIG mode is becoming more popular in the gaming world as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-generation consoles.

The Samsung Q80D is a fantastic choice for gamers, offering a range of advanced gaming features that are rare in this price category. Equipped with four HDMI 2.1 ports, it enables key functionalities like ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and 120Hz support at 4K resolution, ensuring smooth and responsive visuals, essential for fast-paced gaming. The TV also supports HGIG (HDR Gaming Interest Group) for optimal HDR display in games and includes a Game Bar for quick access to gaming settings. Gamers with Nvidia graphics cards will appreciate the G-Sync support that eliminates screen stuttering and tearing.

Although it lacks Dolby Vision support, which may disappoint those seeking that HDR format, Samsung has partnered with Microsoft since 2022 to provide the Xbox Game Pass app, enabling cloud gaming access to a wide library of games without a console.