Sony Bravia 7 (XR70) vs Samsung Q8F

Since we know that the television performs well with contrast, let's check how it fares in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, as seen in the 1st, 3rd, and 5th test scenes. Minor shortcomings, typical of this technology, are still noticeable with very small light effects, such as in the scene from the movie "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide color gamut – DCI-P3 at 96%, which allows for vibrant, saturated colors.

In terms of brightness, the Samsung Q8F performs surprisingly well for a television without local dimming. It measures up to 500 nits, which practically means that most movie and series scenes look pleasant, and it definitely cannot be accused of lacking the "HDR effect." In films like Life of Pi or The Meg, the screen was able to glow and deliver light effects at a satisfying level. It struggles more during challenging moments—with dark frames containing single bright points. The global dimming used causes the television to darken the image to maintain deep blacks, but at the cost of detail brightness. This is clearly visible in the scene from Sicario 2, where the helicopter lights dropped to around 200 nits. This is a conscious design decision that gives the impression of deeper blacks but somewhat takes away from the brilliance of individual elements, and this should simply be kept in mind. When it comes to color reproduction, the Q8F utilizes quantum dot technology, which broadens the color range. A DCI-P3 coverage of 91% can be considered a decent result, although it is not a record-breaking achievement compared to other QLEDs.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of red color, which makes the image take on pinkish shades. This is particularly evident on the tested snow screen, where the pinkish hue becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. As for brightness characteristics, gamma remains at a decent level with a slight bump but without major issues. However, the biggest challenge is 4K materials. It is clear that the EOTF curve is significantly above the reference chart, which causes the image to become too bright.

We decided to check the Filmmaker mode because it provided us with the best picture right out of the box. However, this does not mean it was perfect. The white balance had too much blue and red tint, causing the white to take on a slight purple-pink hue. Such an imbalance affected the visibility of practically all colors, as can be seen in the comparison photo below. The brightness characteristic in SDR content was quite well adjusted, although in HDR materials, we noticed that the television did not always manage its global dimming—at times, the screen was too dim, while at other times it suddenly brightened. Fortunately, issues related to colors can be effectively corrected with calibration tools, so we decided to get to work.

Sony BRAVIA XR70 offers a wide range of tools that allow for customizing the picture to personal preferences, which has enabled us to make significant adjustments to the settings. The white balance has been free of the issue of red hue dominance – snow no longer ends up with pink shades, which was previously noticeable. Although one can detect minor deviations at the end of the white balance chart concerning a drop in blue color, they are acceptable and hard to notice in everyday use. The Colour Checker test confirms that color reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring significant improvement, has been slightly adjusted. However, the most notable change has been observed in the EOTF curve – the television no longer has issues with overly brightening the entire image in 4K content. However, upon closer analysis and enabling EOTF characteristics in films, certain limitations of the television arise due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

After calibration, we managed to correct the white balance almost to perfection. Older SDR content looks stunning — most errors are within a threshold of 2, which is definitely below the human eye's perception limit. In HDR, we also brought the white balance to the correct level, but a different problem arises here. So why are there still relatively large errors in color reproduction? This is mainly due to the limited color palette and the way the television manages brightness. The applied global dimming technique does not give the user control in the settings, so when analyzing the EOTF curve in HDR films, it is clear that the Q8F can independently modify luminance. This can be considered a certain limitation, but despite this, the image after calibration is still much more enjoyable than in the factory version.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here the television shows its potential, and the applied graphics processor works really well. On the test board with the light bulb, there are no visible issues with color transitions, and the smooth gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or so-called upscaling, the television sharpens the image quite a bit, which leads to slight aliasing, for example on branches in the background, but it does not remove desired details. Nonetheless, the overall appearance is truly attractive and may appeal to most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level to our personal preferences.

Let's see how the Q8F handles older content, which often has poor quality. Let's start with the positives: the upscaling, which means raising the image to a higher resolution, works really well. The TV handles both classic television and materials from YouTube without giving the impression that we are dealing with something completely unattractive. Materials in very low resolutions, such as 576p, perform worse — the image can be cropped, and unfortunately, the overscan phenomenon cannot be turned off. However, the digital processing itself looks worse too. The noise reduction function, instead of removing unwanted interference, smooths out almost everything: film grain (which is desirable for many viewers) disappears along with the texture of the image, and the faces of the actors begin to resemble characters from cheap Turkish soap operas. It is therefore hard to consider this option useful — it's best to leave it completely turned off. Perhaps Samsung will refine the operation of this feature in updates, but for now, it’s difficult to regard it as anything other than an unnecessary addition.

The Sony BRAVIA 7 television with a 120 Hz panel will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion smoothness, giving the image a more cinematic or theatrical character. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimizing noise and motion artifacts, resulting in a more stable and clear image.

Due to the 60 Hz panel, it's hard to call the Q8F a television made for gaming or watching sports. The panel isn't particularly fast, making motion blur clearly visible. If you were counting on spectacular, almost "stadium-like" experiences during broadcasts, you might feel a slight disappointment. Fortunately, in the case of movies and series, Samsung has not abandoned motion smoothing features. This is nothing other than a motion smoother that allows improving the fluidity of productions recorded at 24 or 30 frames per second. Thanks to this, one can decide whether they prefer a smoother, "television" image or to maintain a cinematic quality. It all depends on the viewer's preferences, and the ability to adjust this parameter is undoubtedly a plus.

Sony Bravia 7 has significantly improved its capabilities for cooperation with consoles compared to previous models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in fast-paced games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature that provides quick access to settings and allows monitoring of parameters during gameplay. An interesting option is the ability to enable a virtual crosshair on the screen, which can give a slight advantage in shooting games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially since the HGIG mode is becoming more popular in the gaming world as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-generation consoles.

[UPDATE] We have updated our 2025 Samsung TV reviews following the release of firmware version 1131, which officially restores the essential HGiG (HDR Gaming Interest Group) support.

It is not entirely clear what Samsung has mixed up this year with its televisions, but the Q8F is not free from all the confusion with updates and shortcomings. While its older cousin, the Q67D, could still be recommended to casual gamers with a clear conscience, it's hard to find a reason to do so here. Aside from the automatic game mode and the attractively designed Game Bar, we practically get nothing that could attract gamers. The lack of proper HGiG implementation is a big problem, especially since function simply disappeared after the 1126 update. The issue with VRR is even worse. Although it is featured in the manufacturer's brochures and appears in the Game Bar, we couldn't activate it. The Xbox Series X console did not allow it to be activated at all, and the option remained grayed out and inactive. It's hard to praise such a television even to casual gamers, which is a shame because Samsung has had a strong bargaining chip in the gaming segment for years.